Heidi Medina Email & Phone Number

Lisbon, Portugal, Pt

Helping established business owners and coaches increase online visibility and connect with purpose, building meaningful connections, by talking connections into clients using engaging social media content and strategy to spark conversations and build trust (NO ick or cold pitches).Increasing your online visibility, authority and credibility using live content, guest training/speaking, and conversational content so that you can talk your online connections into paying clients and profitable collaborations. Organic marketing strategy implemented with conversational and permission-based marketing to help you create online conversations that turn your connections into leads, clients, and collaboration opportunities.Ready to leverage the power of social media and live events to attract ideal clients? Connect with me to discuss your unique needs!Industry: Social Media Marketing, Online Visibility, Audience/Community BuildingServices: Content Strategy, Lead Generation, Client AttractionBenefits: Increased Credibility, Meaningful Connections, Profitable Collaborations

Samples of jobs completed:Gourmet Chef for 2 months: 7 meals a week for the B & B Casa San Carlo, Umbria, ItalyCleaning and Turning over rooms for guests Landscaping and Gardening including using power equipmentPet Care for dogs, cats, horses, cows, chickens, birds and turtlesGuest care and bookingsMinor repairs, problem-solving and ability to handle unexpected eventsAirport pickups and drop-offsWebsite and social media updates

Online content and social media marketing strategy for mid-large sized companies, using a combination of organic, SEO, and influencer marketing tactics.Design, implement, and manage both content for blogs, guest posting, and social media content for Facebook and LinkedIn. Helping to find, hire, and manage influencers to support and provide brand awareness. Content creation skills:Research and write about new and unknown keyword topics, ability to know and understand proper saturation of keywords into documents Utilize superior knowledge of proper grammar and writing skills as well as the ability to be able to edit Produce a minimum of 15,000 - 20,000 words per week SEO including alt tags, meta descriptions, both internal and external linkingAbility to match or build a brand voiceFocus on brand awareness, client education and increase in lead generationWork with client to create and achieve client end goals.

Worked directly with the owner to write web content for SEO. • Research and write about new and unknown keyword topics, ability to know and understand proper saturation of keywords into documents • Utilize superior knowledge of proper grammar and writing skills as well as the ability to be able to edit • Produce a minimum of 15,000 - 20,000 words per week • Work is evaluated by clients

Managed marketing and lead generation strategies throughout the 2008 recessionNegotiated contracts, billings and receivablesCleaned 28 residential homes per month ranging from 5,200 sq.ft. to 900 sq.ft. Over half on a weekly basis. Deep cleans including garages and basements, organization of closets, garages and basements

Positions held concurrently: Garden Center Manager Managed a staff of 5 and a $200,000 annual seasonal materials and staff operating budget for the 10 acre Retail and Wholesale Nursery • Increased retail sales by 25%, wholesale sales by 35% in first year. • Reduced costs by 15% by reducing plant loss and waste. • Maintained employee productivity and commitment to quality through training and encouragement. • Implemented training program for new hires. • Increased public awareness through improved advertising and implemented presence in local home and garden shows as well as trade shows. • Implemented program for organizing plant materials for landscape job sites, which included the overseeing of all plant materials leaving the nursery in an organized fashion. Program reduced losses of plant material. • Introduced custom container planting program for customers. Landscape Designer Introduced, designed and produced working residential landscape plans • Oversaw installation and supervised Landscape Install Managers Hotel Flower Maintenance Division Managed the staff of 6 flower and plant maintenance crew for 10 Vail, CO hotels • Decreased losses by 40% by improving planting and care taking skills of plant crew • Increased profitability by improving skills of plant crew- proper training decreased amount of time spent on properties

Landscape Division Supervisor- July to October Managed all landscape operations including a staff of 50 and a $1 million yearly budget • Decreased costs by better sourcing of landscape materials • Started an onsite nursery to better maintain plant materials, leading to less loss, and increasing profitability by keeping plant material in better shape and growing our own • Brought all design work in house, reducing costs of hiring it out • Introduced company into the trade show markets to increase visibility • Increased sales by 11% by producing a better estimating program • Designed and installed company's roadside landscape to increase profit by offering a better storefront Safety Manager- October to January Accountable for all three divisions of Four Seasons • Wrote and implemented complete OSHA safety program in three months • Introduced company safety training program

Owner and operator Mid-size high-end residential landscape and maintenance company • Opened company with $1000 operating costs in 1995- became multiple 6-figure business by 2001 • Implemented all training programs for landscape installation and maintenance crews • Obtained and maintained an NC pesticide license in 1998 until 2008 • Maintained record keeping • Developed and oversaw chemical and fertilizer programs • Increased sales through word of mouth, trade shows, and proper marketing and estimating skills • Maintained nursery to grow 50% of all plant materials used within the company • Handled all landscape design and project management