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High-energy, results-oriented senior executive and board director with 30+ years of experience in developing and executing GTM and marketing strategies that drive growth and transformation. Significant depth in enterprise and cloud-based software, as well as other technology-based businesses. Proven track record of developing growth strategies and executing programs that deliver bottom-line results. Experienced board director and GTM Advisor with both public and private companies. Extensive expertise in:- Mergers and Acquisitions- Demand Generation- Account-based Marketing & Target Account Strategy- Marketing Technology, Infrastructure and Data- Brand Strategy and Advertising- Events/Conferences
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Senior Operating AdvisorHellman & Friedman Oct 2021 - PresentSan Francisco, Ca, Us -
Member Board Of DirectorsOrigami Risk Nov 2021 - PresentChicago, Illinois, Us -
Member Board Of DirectorsSailpoint Jan 2019 - Aug 2022Austin, Texas, UsBoard Director, Chairperson of Compensation Committee (2020 - present), Cybersecurity Committee member (2019 - 2022), Nomination and Governance Committee (2022 - present) -
Chief Marketing OfficerAdobe Workfront Feb 2018 - Jan 2021Lehi, Utah, Us -
Chief Marketing OfficerPlex Systems, Inc. May 2013 - Jan 2018Troy, Mi, Us -
Member Board Of DirectorsAccelrys (Acquired By Dassault Systems In 2014) Jul 2013 - May 2014San Diego, Ca, Us -
Svp, CmoEloqua (Acquired By Oracle In 2013) May 2012 - Mar 2013San Francisco, California, UsResponsible for the Global Marketing organization, including Corporate Marketing, Demand Generation, Product Marketing, Field Marketing, Competitive Intelligence, Events, Partner Marketing, Marketing Operations, Content Marketing, and Corporate Communications. Developed and launched the "Modern Marketing" positioning, as well as the refreshed Eloqua brand. Frequent speaker and domain expert in Modern Marketing best practices. -
Evp, CmoTaleo (Acquired By Oracle In 2012) May 2011 - Apr 2012Dublin, Ca, UsResponsible for the Global Marketing team at Taleo, including Corporate Marketing, Brand Management, Corporate Communications, Product Marketing, Competitive Intelligence, Field Marketing, Demand Generation, Events, Marketing Operations and Taleo Research (Content Marketing). Drove launch of Talent Intelligence messaging and positioning, including the first comprehensive Talent Intelligence campaign. -
Svp, CmoPolycom Sep 2007 - Mar 2011San Jose, California, UsResponsible for a global marketing team including Corporate Marketing, Corporate Communications, Field Marketing and Product Marketing. -
Chief Marketing OfficerHyperion Solutions (Acquired By Oracle In 2007) Jun 2005 - Jun 2007Acquired by Oracle in 2007. Responsible for a Global Marketing team, including Corporate Marketing, Corporate Communications, Product Marketing and Field Marketing.
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Group Vice President, MarketingPeoplesoft Feb 1996 - Jan 2005Austin, Texas, UsReported directly to the Chief Marketing Officer. Responsible for leading the PeopleSoft Marketing Services in-house agency, including Advertising, Creative Services, Direct Response, Events, Tradeshows, Conferences, Database Marketing, Campaign Management and peoplesoft.com. Managed a global team of 160+ marketing professionals with a budget of $80+million. -
Account SupervisorHodskins Simone And Searls 1989 - 1996Publicis Groupe acquired Hodskins Simone and Searls, a leading high technology advertising agency, in 1998. •Responsible for strategic planning and management of advertising and other integrated marketing programs for high tech clients.•Supervised program development for new business that resulted in a $7 million account acquisition.•Led the development of a multi-platform software product launch, and initiated a Lead Conversion Study to evaluate results.•Managed worldwide launch of a PowerPC-based computer system with a $5 million budget.•Clients included – Informix, Motorola Computer Group, Network General, Frame Technology, Symantec, Hughes LAN Systems, and Chips & Technologies.
Heidi Melin Education Details
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Willamette UniversityOrganizational Psychology -
Acalanes High School
Frequently Asked Questions about Heidi Melin
What company does Heidi Melin work for?
Heidi Melin works for Hellman & Friedman
What is Heidi Melin's role at the current company?
Heidi Melin's current role is Board Director and GTM Advisor.
What is Heidi Melin's email address?
Heidi Melin's email address is hm****@****lex.com
What is Heidi Melin's direct phone number?
Heidi Melin's direct phone number is +124897*****
What schools did Heidi Melin attend?
Heidi Melin attended Willamette University, Acalanes High School.
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