Heidi Miller Wadzinski Email & Phone Number

Waukesha County, Wisconsin, United States

Greater Milwaukee Area

Develop marketing strategies, campaigns and material for business to business/consumer products and services for clients across multiple business categories.

Greater Milwaukee Area

Advanced procedures and directives related to the general operations of the organization including Human Resources, Accounting and IT, with the assistance of two direct reports.• Reduced costs by 40%, bringing IT in-house, allowing for increases in needed equipment and software for growth• Streamlined processes for financial aspects of VOCA grant program, including development, management, modification and audit of budget and expenditures• Implemented and managed LEAN process changes in HR, Accounting and IT departments• Developed policies and SOPs for HR, Accounting and IT

Created a vision and strategy for a growing alumni engagement program through multiple formats including programming, marketing and events. Boosted relationships and collaboration with the Alumni Council, Student Alumni Ambassadors and the campus community to strengthen ties and involvement in programming.• Represented the University as a delegate to Seoul, Vietnam and Hong Kong• Launched and managed the first National Day of Service Food Drive, developed an engaging and strategic marketing campaign and exceeded donation goal by more than 150%. Grew involvement in the program by 20% for two consecutive years• Continually expanded the draw to Homecoming and Reunion Weekend by adding activities to engage a larger alumni base, resulting in a 30% increase in attendance• Implemented the Day of Caring and continued to grow the reach by 25% each year

Developed new brand identity for NBC Digital Health Network as well as executed and managed marketing initiatives for staff, patient and professional education offerings (USA, Canada, Europe, Middle East and Asia). Devised strategies and implemented marketing programs for 3rd party programming (pharmaceutical companies, CME companies, health associations and organizations). Positioned as the division brand lead for GE Corporate Brand Identity.• Developed a DVT awareness campaign for The Patient Channel which helped secure over $800K in advertising/promotion on the channel - the single most popular promotion ever run by the network• Designed and implemented custom creatives on behalf of sponsors valued at over $600K annually• Contributed to utilization and loyalty campaigns, resulting in over 10,000 continuing education credits awarded annually for Joint Commission Resources Quality & Safety Network and driving greater than 79% of The Patient Channel network recommending programs by title, with over 50% documenting in patient records• Designed the set for a continuing education series• Saved GE $200K+ annually by bringing creative in-house and managing outside vendors

Developed and created event and lifestyle marketing materials. Established creative timelines, secured competitive quotes and negotiated printing costs while ensuring each project represented the brand, quality and creative workmanship of GMR and client standards.• Increased awareness for key national accounts including Comcast, ConAgra Foods, Kraft, Jim Beam, Major League Baseball, Michelin, X-Box, Skechers and Volvo

Developed creative concepts and produced artwork for packaging, outdoor, point of purchase displays, collateral and advertising. Designed layouts and directed photo shoots for packaging and marketing material. Investigated and recommended new procedures, techniques and materials.• Increased awareness for key national accounts including Miller Brewing Company, Dr Pepper, Lennox, Columbia Sportswear, Procter & Gamble and Clorox• Developed packaging prototypes, created presentation material and presented an education breakout session for more than 80 national / international brand managers at the Procter & Gamble label forum• Created corporate brand identity and developed trade show booth and marketing material