Heidi Smith Email & Phone Number

Milwaukee, Wisconsin, US

Charlottesville, VA, US

• Promoted at every level of the company, achieving personal goals while gaining professional responsibility over campaign strategy, management of team, and supporting the CEO
• Lead all strategic and tactical initiatives for 10+ digital advertising and search engine optimization clients
• Work with marketing automation systems to connect advertising leads to final sale revenue and evaluate lead quality
• Conduct in-depth analysis to resolve campaign deficiencies using Google Data Studio, Google Analytics (Universal and GA4) and advertising platforms
• Manage team of account managers including training, professional development, and day-to-day taskmanagement
• Cultivate and manage client relationships from C-suite to direct contacts in marketing, IT, finance to ensure cohesive project management and maintain client contracts

Charlottesville, VA, US

• Manage SEO strategy including keyword research, content creation and optimization, mobile usability and page speed
• Develop and manage 200+ advertising campaigns for lead generation and ecommerce across multiple channels
• Optimize digital campaigns on Google, Bing, Facebook, Instagram and LinkedIn through data analysis, using demographic bid modifiers, ad scheduling, ad copy testing and keyword optimization
• Audit Google Analytics implementation and provide recommendations to increase accuracy and reach of data reporting
• Meet internal deliverables and client objectives while maintaining efficiency through project management
• Create A/B tests using HubSpot, Google Optimize and Unbounce to improve landing page conversion rates and optimize user experience

Charlottesville, VA, US

• Plan effective implementation of short and long-term projects while staying in-line with internal best practices, client goals and project profitability
• Create detailed monthly reports to showcase trends and provide analysis of website and advertising performance
• Manage team of Jr. Account Managers including ownership of all training, ensuring work quality, and growing employees professionally
• Write marketing case studies showcasing client success stories
• Remain up-to-date on emerging industry standards and trends to reinvigorate accounts

Charlottesville, VA, US

• Successfully developed, executed and managed digital marketing for a diverse group of B2B and B2C companies in the nonprofit, education, technology, retail and travel sectors
• Work with and manage team members to meet internal deliverables and client objectives
• Manage +$175,000 in monthly media spend for diverse client portfolio
• Conduct data analysis to make strategic adjustments and optimize marketing efforts
• Consistently create new tactics to improve efficiency and organization through project management
• Advanced experience with PPC advertising (Google Ads and Microsoft Ads), search engine optimization (SEO) and social media advertising (Facebook and LinkedIn)

Charlottesville, VA, US

• Assist in the execution and management of online marketing strategies including search engine optimization (SEO), pay-per-click advertising (PPC), Facebook Advertising, and LinkedIn Advertising for a range of clients.
• Handle all daily, weekly and monthly tasks for client digital marketing accounts, including but not limited to:
• Development and tracking of daily, monthly, quarterly and/or annual budgets
• Management of Google AdWords accounts: development and testing of ad copy, campaign structure development, keyword development, bid management, application of new features and strategies, etc.
• Search engine optimization including keyword research, site structure edits (XML sitemaps, video sitemaps, content edit recommendations, schema mark-up, etc.)
• Consult and recommend updates regarding Google Analytics

New York, NY, US

• Develop strategies to meet the advertising and marketing needs of both existing and new clients in regards to company recruitment strategies, strategic goals and other initiatives
• Analyze and research existing and new accounts to best utilize multi-media product platforms available.
• Work with multi-media services and products such as: CareerBuilder.com, Yahoo!, online display advertising, print marketing services
• Based on research and strategic analysis, create proposals, recommendations and solutions that best fit the customer's overall recruitment strategy
• Format recruitment advertisements for newspaper publications, create and update online CareerBuilder recruitment postings, assist with customer requests and customer service issues
• Provide product, promotion and pricing information by completing customer requests

Winona, MN, US

• Used Excel to verify and organize reports as well as track various product categories
• Worked with Photoshop to edit and alter images
• Experience with Heiler Media Manager, Premium Product Manager, and Medias computer programs
• Project-driven tasks to update images, product information and product categories on corporate website (www.Fastenal.com) to enhance the user experience and to better showcase the available products.
• Work with Marketing Coordinators on various projects and tasks for customers

Kearney, Nebraska, US

• Extensive selling and merchandising experience
• High levels of responsibility
• Experience in exceeding sales quotas on a regular basis
• Trained and lead new team members
• Delegated tasks and projects to employees
• Recipient of Team Excellence Award in July 2007 and July 2008, Loss Prevention Award in 2005, Teammate of the Spring Season Award in June 2005 and June 2006

Bs: Marketing, Minor: Sociology

High School Diploma