• Promoted at every level of the company, achieving personal goals while gaining professional responsibility over campaign strategy, management of team, and supporting the CEO• Lead all strategic and tactical initiatives for 10+ digital advertising and search engine optimization clients• Work with marketing automation systems to connect advertising leads to final sale revenue and evaluate lead quality• Conduct in-depth analysis to resolve campaign deficiencies using Google Data Studio, Google Analytics (Universal and GA4) and advertising platforms• Manage team of account managers including training, professional development, and day-to-day taskmanagement• Cultivate and manage client relationships from C-suite to direct contacts in marketing, IT, finance to ensure cohesive project management and maintain client contracts• Use Google Tag Manager to manage Google Analytics, Google Ads, Facebook Ads, and LinkedIn Ads tracking including initial setup, conversions, remarketing, and other tags as needed• Determine annual/monthly goals and plan budgets to align with company objectives using forecasting and historical data• Identify and setup key performance indicators (KPIs), tracking progress and using A/B testing to optimize results

• Manage SEO strategy including keyword research, content creation and optimization, mobile usability and page speed• Develop and manage 200+ advertising campaigns for lead generation and ecommerce across multiple channels• Optimize digital campaigns on Google, Bing, Facebook, Instagram and LinkedIn through data analysis, using demographic bid modifiers, ad scheduling, ad copy testing and keyword optimization• Audit Google Analytics implementation and provide recommendations to increase accuracy and reach of data reporting• Meet internal deliverables and client objectives while maintaining efficiency through project management• Create A/B tests using HubSpot, Google Optimize and Unbounce to improve landing page conversion rates and optimize user experience

• Plan effective implementation of short and long-term projects while staying in-line with internal best practices, client goals and project profitability• Create detailed monthly reports to showcase trends and provide analysis of website and advertising performance• Manage team of Jr. Account Managers including ownership of all training, ensuring work quality, and growing employees professionally• Write marketing case studies showcasing client success stories• Remain up-to-date on emerging industry standards and trends to reinvigorate accounts

• Successfully developed, executed and managed digital marketing for a diverse group of B2B and B2C companies in the nonprofit, education, technology, retail and travel sectors• Work with and manage team members to meet internal deliverables and client objectives• Manage +$175,000 in monthly media spend for diverse client portfolio• Conduct data analysis to make strategic adjustments and optimize marketing efforts• Consistently create new tactics to improve efficiency and organization through project management• Advanced experience with PPC advertising (Google Ads and Microsoft Ads), search engine optimization (SEO) and social media advertising (Facebook and LinkedIn)

• Assist in the execution and management of online marketing strategies including search engine optimization (SEO), pay-per-click advertising (PPC), Facebook Advertising, and LinkedIn Advertising for a range of clients, training directly under an Account Manager and Account Director• Handle all daily, weekly and monthly tasks for client digital marketing accounts, including but not limited to: • Development and tracking of daily, monthly, quarterly and/or annual budgets• Management of Google AdWords accounts: development and testing of ad copy, campaign structure development, keyword development, bid management, application of new features and strategies, etc.• Search engine optimization including keyword research, site structure edits (XML sitemaps, video sitemaps, content edit recommendations, schema mark-up, etc.)• Consult and recommend updates regarding Google Analytics• Manage Facebook advertising: develop account and campaign structure, create advertisements, develop strategic targeting, bid management, budget planning• Creation and analysis of monthly reporting

• Develop strategies to meet the advertising and marketing needs of both existing and new clients in regards to company recruitment strategies, strategic goals and other initiatives• Analyze and research existing and new accounts to best utilize multi-media product platforms available. • Work with multi-media services and products such as: CareerBuilder.com, Yahoo!, online display advertising, print marketing services• Based on research and strategic analysis, create proposals, recommendations and solutions that best fit the customer's overall recruitment strategy• Format recruitment advertisements for newspaper publications, create and update online CareerBuilder recruitment postings, assist with customer requests and customer service issues• Provide product, promotion and pricing information by completing customer requests• Prospect for new business through email and phone calls.• Provide monthly visits and sales reports to ensure proper exposure and presence in all markets.

• Used Excel to verify and organize reports as well as track various product categories• Worked with Photoshop to edit and alter images• Experience with Heiler Media Manager, Premium Product Manager, and Medias computer programs• Project-driven tasks to update images, product information and product categories on corporate website (www.Fastenal.com) to enhance the user experience and to better showcase the available products.• Work with Marketing Coordinators on various projects and tasks for customers

• Extensive selling and merchandising experience• High levels of responsibility• Experience in exceeding sales quotas on a regular basis• Trained and lead new team members • Delegated tasks and projects to employees • Recipient of Team Excellence Award in July 2007 and July 2008, Loss Prevention Award in 2005, Teammate of the Spring Season Award in June 2005 and June 2006