Heidi Ortiz Email & Phone Number

Goleta, Ca

Santa Barbara, California Area

Managed review process for advertising and promotion of medical devices in the US and EMEA regions with average annual volume of over 5K pages and 400 video minutes.• Awarded for re-engineered promotional review procedure from paper-based process to advanced digital workflow / library system, decreasing review cycle times by 18%.• Developed tools to identify trends and drive change, reducing review cycle time by 18% year-over-year (YOY).• Implemented ongoing changes in document review process, HIPPA, privacy, and social media guidelines governing medical devices in response to revised FDA regulations, resulting in improved process YOY.• Managed international brand management for Mentor products, ensuring global consistency of approximately 30 products.• Developed West Coast Center of Excellence, for technology roll out, best practice cultivation, across Global Surgery Division, ensuring standardized best practices in advertising and promotional review across Global Surgery Division.

Santa Barbara, California Area

Planned and executed 8 annual key opinion leader (KOL) market innovation events with a budget of $850K+ in support of new product go to market strategies.• Executed numerous sales and marketing programs, including managing budgets, resulting in improved customer relationships, and cultivation of new relationships.• Established and maintained key internal and external partnerships (stakeholders, surgeons, nurses, hospital administration, societies, and agencies), working directly with accounts.• Developed marketing collateral from concept to market release, supporting marketing initiatives.

Santa Barbara, California Area

Developed and managed physician-directed marketing programs and symposiums to increased brand awareness, physician education, and increased YOY sales.• Planned and executed KOL product innovation meetings, bringing new products to market resulting in increased sales YOY.• Prepared and managed budgets for each event ensuring programs did not exceed budget thresholds • Managed inventory levels of marketing collateral, reducing waste and saving money.

Santa Barbara, California Area

Coordinated 250+ events per year at 38-acre retreat and conference center. Managed staff of 15 people.• Increased revenue by 20% YOY by maximizing site use and networking to gain new customers.• Partnered with management team in preparation of budget planning and site use projections by creating event use metrics utilizing Microsoft Access software.

Ventura, Ca

Chef for an organic cafe and bakery; barista; hospitality. Cooking specialties were making organic soups, salads, handmade veggie burgers, and sandwiches.

Ventura, Ca

Bartender and server at a fine, regional Mexican restaurant; created memorable experiences for guests by suggesting food and wine pairings.

Bachelor Of Business Administration (Bba), Business/Marketing, 4.0 Gpa

Activities and Societies: Achieved President's List for all quarters Graduated Summa Cum Laude

Merchandise Marketing