A creative-minded and extremely organised Art Director. I believe it is crucial that in addition to aesthetics, the solutions are also well thought out. Needless to say, I accomplish and achieve; a go-getter and fast decision-maker who gets things done on time. Along with working at three advertising agencies (häk being my third), I‘ve been running my freelance business for 10 years. Working with different fields in the past has helped me to always see the bigger picture and knowledge about business, international relations and marketing gives me a better stand, when it comes to building strong visual identities and advertising campaigns.As häk’s Creative Director, my focus is on brand strategy and planning ahead. I love system and order and I believe efficiency is the key. As I like like to say, to think outside of the box, you have to become the box and create a solid structure. Honesty too. Two-faced people and injustice have no place in my work life or my personal life. If you want whatever it is you do to take off, then get in touch: heidi@hak.ee