Heidi Catherine Pashman Email & Phone Number

Fort Collins, Co, Us

Northern Colorado

I work as a medical scribe in the Northern Colorado hospitals.

As a member of the Quality Team at DotDash, I worked as a content update editor for VeryWell Mind (contract role), updating articles to ensure accuracy, quality, and relevancy and adherence to brand guidelines. Variable part- to full-time schedule.

Greater New York City Area

•Oversaw strategy and execution for FN's social media platforms (Twitter, Facebook, Instagram, Pinterest, LinkedIn, YouTube), reporting to the digital director. •Managed social media calendar and post content (print, web and video) to social media daily. •Directed and managed editorial team in implementing social media strategy and best practices. •Liaised with sales and marketing on sponsored social media.•Drafted social media plans for events, including FN events, fashion weeks, and awards shows and direct team in implementing them.•Presented social media highlights in staff meetings and lead social media brainstorms. •Brainstormed shot and edited social media videos. Optimized videos for each platform.•Tracked and pulled social media analytics and insights and relay findings. •Monitored trending stories and conversations on social media daily.

Greater New York City Area

• Pitched and edited content from key influencers (bloggers, Greatist's network) as well as news and trending content; pitched and wrote social-inspired content• Monitored social and web analytics and collaborated with digital marketing to improve content • Maintained Greatist's voice and editorial vision; packaged each piece from pitch stage so they were optimized to reach goals • Oversaw publication of the 100 Most Influential People in Health and Fitness in 2015

Brooklyn, New York

• Oversaw social media strategy for all major platforms; wrote and posted social content across all platforms• Translated analytics into insights to improve content and reach goals; worked closely with editors on their specific sections • Had hands-on involvement with news coverage, edited a daily news roundup during summer 2015• Advised on best headlines for social• Managed social media intern during the summer of 2015• Launched Snapchat• Drafted social media strategy and execution for Revitalize 2015

New York, Ny

• Manage all of Shape magazine's social channels: Facebook, Twitter, Pinterest, Instagram, Google+• Oversee strategy for social channels, advise team on best practices, and manage team in implementing new strategies• Monitor real-time site traffic; stay on top of trending topics and engage with social media following • Create graphics for promotion across social platforms • Manage social media syndication for partnered brands, work with marketing team on social media projects• First-round edit a fitness and a yoga blog, oversee accompanying video and photo shoots• Pitch news blogs and feature stories on health, body image, technology, fitness, and lifestyle topics• Update right rail on homepage weekly• Oversaw Summer Shape Up 2014 video shoot and interviewed celebrity trainers in Los Angeles, CA

Greater New York City Area

• Built and first-round edited content and images for the site, optimized for search engine traffic• Managed lineup of video content for Shape.com; pitched new videos• Contributed to Shape's social media channels• Wrote newsletters weekly for distribution to subscribers• Authored Ready, Set, Race blog while training for the 2013 New York City Marathon in fall 2013• Attended PR events, fitness classes, and planned video shoot in Miami, FL at South Beach Wine and Food Festival ‘14 and served as on-air host• Traveled to Costa Rica; wrote about where certain coffee beans come from and interviewed surfer

New York, Ny

First-round edited and built content in CMS. Conducted photo research. Wrote news blogs and articles. Attended PR events and fitness classes.

New York, Ny

• Conducted media relations for celebrities who served as spokespeople for national health campaigns, pitched media, secured placements, and planned media days• Presented tutorial on Pinterest to company• Contributed to Crohn’s Advocate, a magazine for the Crohn’s community

Washington D.C. Metro Area

Worked remotely on project basis as editor and writer for web materials, wrote articles, e-books, and free reports for distribution online, at classes, and individual client sessions for this holistic nutrition and alternative medicine company.

Washington D.C. Metro Area

Inspired and wrote bi-weekly fashion column, “The Sartorial Collegiate,” for The Guide.

Washington D.C. Metro Area

Edited feature stories that appeared in The Guide, the weekly magazine insert to the oldest and largest newspaper on campus. http://www.thehoya.com/about-us/

Washington D.C. Metro Area

Wrote about experiences while studying abroad in Alanya, Turkey. Selected from application process to be official blogger.

Bachelor Of Arts, Comparative Literature: French And English Concentrations

Activities and Societies: The Guide; Harmony - International A CapellaThesis: Mental Manifestations of the Female Body: Female characters.

High School, High School/Secondary Diplomas And Certificates

Activities and Societies: Singly None, Varsity VolleyballMember of Singly None, all-female a cappella Varsity Volleyball, 2004 - 2005.