Heidi Päiväniemi Email and Phone Number
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Heidi Päiväniemi personal email
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Heidi Päiväniemi is a Director - sustainability, development and communication at Meira Oy. She possess expertise in consumer insight, insight generation and concept development, market research, market and target group segmentation, customer insight and 23 more skills. She is proficient in French and English. Colleagues describe her as "I have had the pleasure of working with Heidi in the same management team. She is a true professional, very results-oriented and systematic in her work. She understands and structures complex entities very well, is reliable, gets things done and does what she promises. She is also fun to work with. Anyone would be happy to have her as a member of their team!"
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Director - Sustainability, Development And CommunicationMeira OyHelsinki, Fi -
Sustainability, Development & Communication DirectorMeira Oy Oct 2022 - PresentHelsinki, Uusimaa, FinlandResponsible for Meira corporate communication and brand PR. Leading and driving Meira sustainability agenda and ESG long-term targets cross-functionally.Responsible for R&D function and developing & facilitating strategy & annual planning processes, execution tools and management team working methods. Member of the Meira management team.
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Marketing ManagerMeira Oy Aug 2017 - Oct 2022Helsinki Area, FinlandBusiness area: All brands & product portfolio (coffee and seasoning -categories). Main responsibilities: manage & develop the P&L of coffee & spicing brand & product portfolios. Marketing and innovation strategy, function development. Head of marketing team. Lead & facilitation of the of commercial strategy in link to company strategy. Brand & corporate communications. Partnerships, media & creative partners. Member of the Meira sustainability steering group.
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Marketing ManagerHartwall Jan 2017 - Jul 2017Drive and lead the profitable growth of the water and speciality drink -categories and brands. Key brands Hartwall Novelle, Hartwall Vichy Original and ED. Supervise and coach the brand marketing team. Identify and build 3Y – strategy incl. innovation and also annual marketing plan to meet the business objectives. -
Brand ManagerHartwall Apr 2014 - Dec 2016HelsinkiMain responsibilities: Build strategy and annual plan to meet business objectives for the category & brands including portfolio & positioning, pricing, innovation and communication. Lead of assigned growth area –projects to expand business footprint into new product segments. Business area: Waters July 2015 - 23.12.2016Long Drinks December 2014 - June 2015Speciality Drinks and growth area projects April - November 2014
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Category Marketing ManagerHartwall Aug 2013 - Mar 2014HelsinkiMain responsibilities: Drive and lead the profitable growth of the categories. Identify strategy and business plan for the category based on corporate and commercial strategy. Lead, support and develop the brand marketing team. *Business area: Water and speciality drinks. *) Position discontinued in 03/2013 due to organisational changes.
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Head Of Consumer & Market Intelligence / Consumer Insight ManagerHartwall Jan 2006 - Jul 2013Main responsibilities: Lead, develop and supervision of insight & intelligence function including research and tools that supports marketing, customer marketing and innovation process in three core areas: consumer & brand, market, shopper & customer. Lead & support of the intelligence team (HC 3). Chairing the internal trend scouting team.
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Head Of ResearchPool Media International Pmi Oy Feb 2001 - Nov 2005Lead of research function and team (HC 2-3 persons), member of the management board. Main responsibilities: lead and develop the research function (internal, external) and team. Lead and develop sales and profitability of research services. As a member of the management board I contributed in development of company strategy and annual planning, implementation of strategy and new business. -
Research Manager, PlannerPool Media International Pmi Oy Oct 1999 - Jan 2001Main responsibilities: research expert in customer teams, responsible for media monitoring, planning & research tools, target & market analyses.
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Project CoordinatorNeopoli Oy Mar 1998 - Sep 1999Project lead and management of projects linking to product development, eco travel, environmental communication. Planning and production of the annual international (Finland, Baltics, Russia) environmental seminar "Enviroweek".
Heidi Päiväniemi Skills
Heidi Päiväniemi Education Details
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Lahti University Of Applied Sciences, Faculty Of Business StudiesBba, Tradenomi -
Lyseonmäen Lukio
Frequently Asked Questions about Heidi Päiväniemi
What company does Heidi Päiväniemi work for?
Heidi Päiväniemi works for Meira Oy
What is Heidi Päiväniemi's role at the current company?
Heidi Päiväniemi's current role is Director - sustainability, development and communication.
What is Heidi Päiväniemi's email address?
Heidi Päiväniemi's email address is he****@****wall.fi
What is Heidi Päiväniemi's direct phone number?
Heidi Päiväniemi's direct phone number is +35820*****
What schools did Heidi Päiväniemi attend?
Heidi Päiväniemi attended Lahti University Of Applied Sciences, Faculty Of Business Studies, Lyseonmäen Lukio.
What skills is Heidi Päiväniemi known for?
Heidi Päiväniemi has skills like Consumer Insight, Insight Generation And Concept Development, Market Research, Market And Target Group Segmentation, Customer Insight, Market Monitoring, Fmcg, Strategic Planning, Brand Development, Innovation Development, Brand Architecture, Brand Equity.
Who are Heidi Päiväniemi's colleagues?
Heidi Päiväniemi's colleagues are Sari Koskimäki, Jukka Nurkkala, Susanna Koroma-Nystrom, Olli Hallikas, Taru Niemelä, Iisa Manunen, Kai Rantanen.
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