Heidi Rayner Email & Phone Number

Exeter, England, United Kingdom

Exeter, England, United Kingdom

Remote

Remote

Key Responsibilities:Responsible for driving growth within multiple international client accounts predominantly through:• Writing and delivering both consumer facing (B2C) and client facing (B2B) communications including creating Global updates within weekly and quarterly client facing newsletters• Development of the consumer proposition and all marketing and communication elements to implement, promote, manage, develop and measure success in line with the account objectives• Supporting various countries in the roll out of real time marketing auditing apps• Identifying, capturing and adapting international Compass Group best practice to promote best in class service solutions for key accounts • Regularly supporting Global account teams at client business reviews Key Achievements:• Successfully implementing and delivering Global annual marketing plans and clear strategies across key client accounts with a focus on Customer Experience, Health, Wellbeing & Sustainability• Presenting at two high profile Global account bids• Supporting continuous improvement and innovation to the customer experience by collaborating with suppliers and being first to market with products• Building successful relationships and presenting within key meetings with senior directors within FTSE 100 companies• Creation of marketing & sustainability toolkits and collateral which have become best practice across numerous Global accounts e.g. Coca-Cola Cold Beverage Marketing Toolkit, digital screen content & customer experience video • Using customer insight to develop food offers with chefs and nutritionists to meet customers’ wants and needs • The roll out of annual dining customer surveys, client relationship assessment surveys and voice of the customer instant feedback surveys

Guildford, Surrey, United Kingdom

Key Responsibilities:Ensuring the Consumer Healthcare product range has excellent point of sale execution within retail partners & that the activity generates return on investment & increased visibility of Sanofi brands. Responsibilities include:• Delivering cost effective impactful POS merchandising items to support sales cycle activity in line with key marketing objectives & global brand guidelines for both UK & Ireland• Project managing all aspects of POS development from brief to Zinc/ PAGB approval & implementation • Management of POS & Merchandising budget ensuring spend is scrutinized to maximize profitability & deliver the best ROI• Key Account Management with third party merchandising & printing agenciesKey Achievements:• Leading an innovation project on the creation of engaging content through gamification• Becoming the key stakeholder for the Consumer Healthcare team in Ireland for all Marketing related projects including running an audit on all marketing materials held by sales reps in Ireland• Challenging an internal process & being the key influencer in a change being made to simplify the process

Remote

Key Responsibilities:Developing & supporting all marketing & food offerings across all 10 high street stores, covering;• Seasonal NPD & EPD process through to launch, driving product & service innovation • Ownership of marketing plans & regularly reviewing & refining with key stakeholders in line with market trends & insights• Managing both agency & client relationships, producing detailed agency briefs & holding marketing review meetings• SWOT analysis based on regular high street/ competitors & acting upon findingsKey Achievements:• Successfully creating brand assets for each Instore brand including launch briefs, how to guides & best practice guides including; o 15 detailed Spring/ Summer ‘17 launch briefs for 70+ new products across 10 store cafes within 6 weeks of joining the team (usually a 3-4 month process)o 2,500+ pieces of POS for the Spring/ Summer ‘17 launch within 6 weeks of joining the team • Driving sales of summer hand-crafted drinks by 20% based on LFL sales through an incentivised marketing activity

Chertsey, Surrey, Uk

Key Responsibilities:Responsible for developing & activating online & offline marketing plans that drive uptake of school meals & profit growth, through:• Managing & developing a parent facing brand • Managing the digital parent communication platform – communicating directly with over 50,000 parents monthly via direct e-newsletters & social media including content planning & ownership of content• Creating & ongoing management of a parent facing website that acts as the first port of call for all things school meals & includes 20+ bespoke web pages for each client area• Creating annual marketing plans for parent communications including social media & digital campaigns & reporting on digital campaign analyticsKey Achievements:• Growing the parent communication database from 26,000 parents to 50,000 parents in 8 months• Successfully running a ‘Back to School’ campaign that included digital order reminders for parents at the end of the summer holidays (typically see a 10% reduction in uptake) that saw an average increase in the number of school meals ordered by 165%• Achieving 127% growth year on year in the number of responses to a national industry leading customer facing survey & providing a report by area within a small time frame • Social Media - Increasing the number of Twitter followers by 229% & Facebook page likes by 199% in 11 months

Uxbridge

Key Responsibilities: Playing a part in the health & wellbeing 2020 strategy group and being responsible for the implementation & roll out of key health, wellbeing & sustainable sourcing marketing activities as set out by the strategy group, including:• Providing health & wellbeing B2C & B2B sales tools • Ownership of the health & wellbeing brand ‘Know Your Food’ & Fairtrade brand ‘EATFAIR’ including development & creation of content for monthly consumer communications, websites & social media • Supporting projects in Uganda through ‘EATFAIR’ & visiting co-operatives who are receiving donations & communicating regular updates to consumers Key Achievements:• Becoming the first in the industry within the UK to manage & implement the partnership of MyFitnessPal into the business by uploading 3000+ recipes onto the database • Winning a number of awards for initiatives on health, wellbeing & sustainable sourcing, culminating in a Catey for Know Your Food• ‘EATFAIR’ raising over £165,000 since launching and seeing first-hand how the donations support lives• Implementing and delivering health awareness days & tours across UK & Ireland offering health checks to colleagues in their place of work in collaboration with suppliers

Chertsey, Surrey, Uk

Responsible for operating switchboard system.Handling customer requests and administrative duties to support the facilities managers.Responsible for meeting and greeting all visitors.Arranging cars for guests.Responsible for the car park system.Booking meeting rooms for visitors and Compass employees.

Responsible for the whole inflight customer service experience.The main point of contact for passengers whilst in the air.Responsible for passenger safety and fully trained to deal with any safety and emergency situations.Responsible for selling duty free goods.First Aid trained.First Class Service trained.I have already experienced and handled an emergency situation whilst onboard.

Mobile Worker

Responsible for developing and growing my own customer database. Accountable for capturing all incoming sales leads.Resolving problems to the satisfaction of involved parties. Interacted positively with customers and promoting new products.

Responsible for organising school events and trips. Maintaining stocks and ordering new products .Creating and managing target and attainment spreadsheets for all classes in all years.Designing and creating displays.In control of the Art departments phone calls and e-mails.Responsible for sourcing unusual products needed. Assisting the class teacher and pupils when needed.

Professional Diploma, Marketing, Level 6

Professional Diploma in Marketing (Level 6)

A Level, Art, Media, Psychology

Gcse, Art, Drama, Graphics, English, French, Maths, Science, Re, Pe