Heidi Roux Email & Phone Number

Portland, Oregon, United States

* Conceptualized and implemented innovative digital experiences in the behavior change and well-being sector, enhancing user engagement and satisfaction.* Collaborated with Product Managers, Engineers, and stakeholders to identify and develop practical solutions, contributing to the seamless execution of projects.* Led UX Research initiatives, partnering with the Research Director on larger projects, ensuring user-centered design principles informed digital solutions.* Managed and advocated for a remote/hybrid US-based and international UX design team, fostering a collaborative and creative work environment while supporting team members' professional growth.* Worked closely with the Product Management team to plan product initiatives and roadmap, ensuring alignment with user experience goals and overall product strategy.* Established and maintained effective UX processes, contributing to efficient design workflows and continuous improvement in delivering high-quality digital experiences.

Portland, Oregon Area

• Directed research cadence and process utilizing usertesting.com to ensure usability, optimize UI and reduce technical rework • Researched and strategized digital innovations for behavior change in the digital space as well as the implementation of gamification (Octalysis). • Improved processes within the UX department • Certified in UX Management by Nielsen Norman Group

Portland, Oregon Area

• Researched behavior change theory along with wellness dimensions and developed the 'Blended Behavior Change Model' to provide a focus for the company product vision (improving health outcomes). • Further developed the product by defining an array of features that guide a user through a complete cycle of behavior change. Used user flows to show how these features work together to achieve a complete behavior change loop and ultimately improve health outcomes.• Worked with the data intelligence team on how to assess improvement in healthy behaviors and feed that back to the user via an easy to understand metric called "Health level".• Worked with the data intelligence team on how individual user's "Health Level" data translates to data that can tell our clients how we are improving health outcomes in their general population.• Provided guidelines for the UX team on how to run different types of research, how to assess the data and how to document the data for future comparison.• Daily activities included working across multiple teams with other UX designers, product owners, engineering, QA, and marketing, as well as producing wireframes, user flows, diagrams, and high fidelity design deliverables utilizing the Sketch app and prototyping tools.• Collaborated with the UX team to conduct user research using survey tools, in house interviews, and analytics.• 2019: Researched, designed, and tested the homepage for a wellness focused behavior change product that drove increased engagement.• 2019: Over 200% increase in health topics engagement; 42% increase in health goals engagement.

Rejuvenation, Portland Or

• User interface design for the Rejuvenation website.• UX design for general shopping experience, configurable-product pages and checkout.• Manage vendors (Listrak, Copious, Conversant) in the execution of on-brand digital assets, including site UI/UX, triggered email, and retargeting ads.• Responsible for creating standard compliant HTML and CSS.• Collaborate with WSI teams (Williams-Sonoma/Pottery Barn/West Elm) on cross-brand digital promotions as well as email staging and testing (triggered/ consumer/B2B).• Supervise and collaborate with junior web designer in the creation of all digital assets.

Tualatin, Or

• Hire and art direct junior-level designers.• Responsible for creating standard compliant HTML and CSS.• Manage and execute digital creative including email, website creative, and digital advertising. • Coordinate production and editing of company videos.

• Responsible for creating standard compliant HTML and CSS.• Manage and execute digital creative. • Collaborate with web development teams, marketing, buyers, vendors, and E-commerce Director to create content that supports business efforts and aligns with brand and marketing strategy.

• Designed and created supporting illustrations for a wide array of comics, including Buffy the Vampire Slayer, Season 8, Star Wars: Knights of the Old Republic, and Serenity.• Designed covers and interiors for dozens of books ranging from manga to mass-market novels to art books, including 300: The Art of the Film, a PGW Silver Award Winner for book design. • Designed product packaging for well known brands like Domo, Bettie Page, Vampire Hunter D and Hellboy.• Designed and maintained marketing collateral.

Logo and identity design, various marketing materials, currently working on a new website design.