Co-Founder & Ceo
Currentfreshbenies is an employee benefit that cuts healthcare costs and confusion. Members save hundreds to thousands with services like Advocacy, Telehealth, Behavioral Telehealth and more.
Apr 2012 - Present
AeroLeads people directory · profile
Heidi Rasmussen Email & Phone Number
Co-founder & CEO at freshbenies
at
freshbenies
1 work email found
@jcpenney.com
5 phones found area 972, 910, 855, and 888
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Co-founder & CEO at freshbenies
Location
Dallas-Fort Worth Metroplex, United States, United States
Who is Heidi Rasmussen? Overview
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Quick answer
Heidi Rasmussen is listed as Co-founder & CEO at freshbenies at freshbenies, based in Dallas-Fort Worth Metroplex, United States, United States. AeroLeads shows a work email signal at jcpenney.com, phone signal with area code 972, 910, 855, 888, and a matched LinkedIn profile for Heidi Rasmussen.
Heidi Rasmussen previously worked as Co-founder & CEO at Freshbenies and Co-Owner at Benefit Brainstorm, Inc.. Heidi Rasmussen holds Bachelor Of Science, Business from The University Of Texas At Dallas.
Company email context
Email format at freshbenies
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*@jcpenney.com
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AeroLeads found 1 current-domain work email signal for Heidi Rasmussen. Compare company email patterns before reaching out.
Profile bio
About Heidi Rasmussen
As Co-Founder and CEO, I launched freshbenies to help employers and their employees save healthcare costs and confusion. To date, freshbenies has saved clients $100 million.Employers contain costs and increase access to virtual care, while members save hundreds to thousands each year. We combine technology and healthcare to provide practical tools like advocacy, telehealth, behavioral telehealth, savings networks and more...in one easy membership. freshbenies was named to the Inc. 5000 list of fastest growing companies in America four consecutive years and the Dallas 100 two consecutive years. The Validation Institute has honored freshbenies with two Health Value Awards given to companies that provide innovative, value-based healthcare.
Listed skills include Retail, Marketing, Management, Merchandising, and 38 others.
Current workplace
Heidi Rasmussen's current company
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7 roles
Heidi Rasmussen work experience
A career timeline built from the work history available for this profile.
Co-Owner
Current
Benefit Brainstorm, Inc.
We help large organizations create innovative, trustworthy non-insurance tools that fill the holes in today's benefit plans.
Oct 2009 - Present
Divisional Vice President, Merchandise Execution
Directed the management and communication of divisional merchandise strategies and presentation standards to 1,200+ stores for a multibillion-dollar division.
Apr 2011 - Jun 2012
Director Of Home Office Training
Directed the identification, design, development, and delivery of all home-office training strategies.
Jul 2009 - Apr 2011
Brand Manager - Director
Led the development and implementation of business strategies for all lingerie private brands. Oversaw the largest private brand launch in JCPenney history, Ambrielle lingerie.
Dec 2005 - Aug 2009
Sr. Assistant Buyer/Associate Buyer
Oversaw all aspects of the national brand bra business of over $180M in sales in 1,000+ stores.
Jul 2002 - Dec 2005
Marketing Specialist
Created and implemented lingerie marketing programs with 50M household circulation and $700M sales.
Sep 2000 - Jul 2002
4 education records
Heidi Rasmussen education
Bachelor Of Science, Business
The University Of Texas At Dallas
Graduate Marketing Certificate, Marketing
Southern Methodist University
Executive Branding Program, Business, Management, Marketing, And Related Support Services
Northwestern University - Kellogg School Of Management
Certificate Of Completion, Entrepreneurship/Entrepreneurial Studies
Goldman Sachs 10,000 Small Businesses
FAQ
Frequently asked questions about Heidi Rasmussen
Quick answers generated from the profile data available on this page.
What company does Heidi Rasmussen work for?
Heidi Rasmussen works for freshbenies.
What is Heidi Rasmussen's role at freshbenies?
Heidi Rasmussen is listed as Co-founder & CEO at freshbenies at freshbenies.
What is Heidi Rasmussen's email address?
AeroLeads has found 1 work email signal at @jcpenney.com for Heidi Rasmussen at freshbenies.
What is Heidi Rasmussen's phone number?
AeroLeads has found 5 phone signal(s) with area code 972, 910, 855, 888 for Heidi Rasmussen at freshbenies.
Where is Heidi Rasmussen based?
Heidi Rasmussen is based in Dallas-Fort Worth Metroplex, United States, United States while working with freshbenies.
What companies has Heidi Rasmussen worked for?
Heidi Rasmussen has worked for Freshbenies, Benefit Brainstorm, Inc., and Jcpenney.
How can I contact Heidi Rasmussen?
You can use AeroLeads to view verified contact signals for Heidi Rasmussen at freshbenies, including work email, phone, and LinkedIn data when available.
What schools did Heidi Rasmussen attend?
Heidi Rasmussen holds Bachelor Of Science, Business from The University Of Texas At Dallas.
What skills is Heidi Rasmussen known for?
Heidi Rasmussen is listed with skills including Retail, Marketing, Management, Merchandising, Sales, Leadership, Strategic Planning, and Team Building.
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