Heidi Ryder Email & Phone Number

Los Angeles, California, United States

As a Senior UX Researcher and Designer, I have taken a comprehensive view of the user experience landscape, establishing myself as the go-to expert on our Fortune 500 and Enterprise clients, understanding their pain points and needs. I have consistently demonstrated a strong capability to develop and execute a robust research plan, prioritizing the identification and resolution of user pain points. My work directly influences product development and design choices, ensuring a user-centric approach.Proactively identifying and understanding the bigger picture, including roadmaps, initiatives, metrics, and user pain points, I have played a pivotal role in collaborating with cross-functional teams, stakeholders, and end-users to ensure that end products are functional, accessible, and meet business objectives.I excel at initiating and leading high-impact research efforts that align with our clients' overarching goals and user needs, driving meaningful changes in the user experience and contributing to business success.My expertise in effective communication has allowed me to communicate user research findings and their strategic implications to leadership, leveraging in-depth user research and data-driven insights to inform strategic decisions and make informed "bets" that align with the long-term vision of our clients and our organization.I have also established scalable research methods and frameworks that can be applied across multiple clients and projects, enhancing the efficiency and effectiveness of our user-centered design process.

Los Angeles

• Conduct user research to identify user needs, behaviors, and pain points.• Develop user personas, user stories, and user flows to inform the design process. • Create wireframes, mockups, and prototypes that effectively communicate design concepts and solutions• Conduct usability testing to validate design solutions and identify areas of improvement.

Los Angeles

Los Angeles, California, United States

•Designed high-fidelity wireframes, created content, conducted market research and user testing for proprietary mobile app meant to encourage user engagement with consumer health product. •Defined the visual design and user experience of mobile app, ensuring it met brand guidelines and user expectations.

Pasadena, Ca

• Increased the company’s web traffic and search engine visibility by creating interesting and relevant content for their travel-related blog.• Created and fostered online client relationships and managed the customer experience on the company’s social media accounts. • Acquired new users through email marketing, content marketing, social media marketing and search engine optimization (SEO).

Los Angeles

• Published beauty, fashion, and entertainment content to drive user engagement.• Curated highly engaging media content to keep mystyle.com high in search engine rankings, in order to drive high advertising dollars.

Los Angeles

• Drove meticulous fact checking process to ensure accuracy of all press releases. • Managed client relationships to distribute releases to highest performing media outlets.

Ux Design, Research, Strategy

Throughout this 10-week immersive course, I completed over 500 hours of project-based course work where I practiced user-centered design.

B.A., Communications - Print Journalism