I'm responsible for transforming strategy, designing services, and managing operations at World Trade Center Turku. My main focus is in creating high-value solutions for internationally oriented SMEs. I lead global networks, direct sales and marketing strategy, and develop internationalization programs for companies in the Turku area.What drives me:- International business strategy- Leading high-performing teams- Sales, marketing, and customer success- Fearless creativity in problem-solvingWith over 20 years of experience across industries (FMCG, finance, education, etc.) in Finland, Central Europe, and the USA, I’ve held leadership roles in business development, risk management, sales & marketing as well as customer success. My strength lies in blending commercial strategy with customer understanding to drive sustainable growth, whereas I'm experienced in driving profitable growth through international market insights and customer-centric strategies.I’m also an Advisory Board Member with a strong academic background in economics, business, and leadership.#director #strategy #internationalbusiness #growth #sales #leadership #marketing #creative #sustainabilityContact details: hsaaristo@gmail.com or +358 40 527 3706