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Hos TUK lagde jeg det kommunikative fundament i form af en kernefortælling og en tone of voice med udgangspunkt i TUKs eventyrlige læseunivers for børn.Derudover var jeg ansvarlig for indholdet i på TUKs blog, i nyhedsbrev og mailflows, ligesom jeg administrerede den organiske tilstedeværelse på Facebook og Instagram.Influencer marketing og PR var også en del af paletten hos TUK - alt i alt har jeg fungeret som allround kommunikationsmedarbejder, hvis primære opgave var at få den lille startup godt fra land.

It is my responsibility that the team delivers timely quality SEO content to our clients. I produce content myself, am responsible for QA, structure the daily work in the team and make sure that we reach our team goals.

Responsibility for SEO, social media channels and advertising, Google Ads, automation and b2b lead generation, Amazon.

- Overall responsible for our content hub, "SILVAN HomeMade" regarding strategy, content distribution, technical specifications etc.- Creating and distributing content, e.g. inspirational content, how-to guides and informative articles- Responsible for all social channels; Facebook (paid and organic), Instagram, YouTube, Pinterest- SEO in all aspects of the content production in cooperation with an external agency- Planning and executing digital campaigns, e.g. our online presence during the sponsored tv show "Nybyggerne"- PR ahead of events such as local happenings in stores, bigger online campaigns etc.- Responsible for influencer marketing and identifying the right stylists, DIY bloggers, instagrammers etc.- Supervising and tutoring student assistants and interns within digital marketing

- Coordinating, developing and maintaining written communication ranging from blog posts to terms & conditions and posts to social media- Responsible for our content strategy and making sure our content is aligned with the strategy throughout the whole organization- Producing e.g. blog posts, texts for newsletters, buying guides, social media posts and campaigns and coordinating translations to Swedish and Norwegian- Distribution of content through relevant channels to relevant target groups- Keeping track of content performance primarily in Google Analytics and seeking out improvement possibilities- Always seeking to optimise content in close cooperation with SEO specialists, UX designers, digital designers and developers

- Some of my responsibilites as a blog manager are planning the presence on our company blog, producing blog posts, evaluating the performance of the blog and initiating and completing new initiatives in cooperation with UX designers, developers and digital designers.- My tasks include text production of all sorts, e.g. newsletters, product information, posts to social media, blog posts, buying guides, terms and conditions, Adwords ads etc.- I focus on writing texts that convert, are SEO friendly and, above everything else, bring valuable information to our leads and customers.- Other than that I am involved in developing our content strategy, monitoring social media channels and tracking and analyzing the performance of our content marketing using primarily the inbound marketing software platform Hubspot and Google Analytics.

- Customer service on the phone and via e-mail in Danish and German- Sales support, corporate blogging and online marketing- I maintain our social media presence in Germany and am responsible for all translations between Danish and German

- As an ambassador I inform high school students about Aalborg University and life as a student.- My tasks among others include guided tours around campus, participating in open house arrangements, teaching visiting high school students and other informative work.

- At the Language Camp the most talented high school students from all of Denmark in the languages Spanish, Italian, English, German, Greek and Latin, Chinese and French are invited to spend a weekend with teachers and students from Aalborg University in order to work intensively on a case revolving around language and culture.- I participated in the 1st, 2nd and 3rd Language Camp as a student teacher, which means that I took part in planning the weekend and supervised and taught the German students.

- Mentoring new students at International Business Communication- As this is a pilot project that I was involved in from the beginning, I took part in the planning process as well as participating in presentations, workshops etc.

- Teaching 1st and 3rd semester students in German business communications, grammar and German written language

- My main tasks include updating the company website in Danish and German, planning and maintaining the company's social media presence, writing newsletters and other communicative jobs.- I developed the company's social media strategy and have built a large and active community.- Other than that I am regularly in touch with German, Danish and Norwegian customers on the phone and in the reception and help out with administrative tasks such as bookings.

- As an intern I worked in the online editorial team. My daily tasks involved linkbuilding and writing SEO texts mainly in German, but also in Danish and English.- During my internship I attended several internal lectures on online marketing and the biggest online marketing conference in Berlin, Online Marketing Capital, which was hosted by Performics.

Customer service, packaging and labeling of goods

Performing different practical and administrative jobs around the office in Charlottenburg, Berlin