Heidi Schmitz Email & Phone Number

San Francisco Bay Area

Utilize strategic, analytical and collaboration skills to effectively work in highly matrixed organization to develop and deliver exceptional business outcomes • Lead discovery efforts with LOB partners to determine business needs, help define strategic marketing roadmap, own creative strategy across all channels including product positioning, messaging, targeting and testing strategy• Embrace the Agile framework and ceremonies - active Scrum team member supporting Consumer Deposits test and learn strategy and sought after SME on Agile marketing transformation• Facilitate and drive decisions around scope and critical project trade-offs• Analyze campaign performance by collaborating with channel teams and optimize campaigns accordingly to improve results and customer experience Notable Accomplishments• Chosen to lead content development for the Paycheck Protection Program (PPP) Loan Forgiveness Center. Responsible for content roadmap, content build, socialization and implementation of content designed to help Small Business customers prepare for the Loan Forgiveness application process• Chosen for the Covid-19 Communications Team to help organize Covid-19 communication streams, improve prioritization process, establish new routines to proactively assess capacity constraints and tee up strategic/trade-off decisions, create/activate tools and documentation process needed for auditing• Top performer - Performance awarded as top 3% in digital business unit of 37,000 (2018)• Launched marketing for Greenhouse (Wells Fargo’s banking app) beta (2018) and pilot (2019) through collaborations with partners across the organization, digital agency & vendors• Managed Consumer Deposits digital onboarding program - Recognized as “Best in Class” by Forrester Research (2015). Five of the largest U.S.retail banks were evaluated and Wells Fargo’s onboarding program had the single highest score (94)

San Francisco Bay Area

Responsible for strategic planning, project management and implementation of online marketing programs for savings products including High Performance Money Market, Premium Savings and Way2Save® Savings • Successfully developed and implemented effective integrated online marketing solutions including digital advertising for Wachovia.com, paid media, email and search• Accurately managed program budget, monitored expenses and ensured the maximization of available resources Notable Accomplishments• Exceeded sales goals: 230% of 2009 marketing driven sales plan and 256% of 2010 marketing driven sales plan (via targeted and public site campaigns)• Helped to make Way2Save® the top performing savings product in new customer acquisition (2008 and 2009)• Exceeded online/third party acquisition goal by 21% with 98% of media spent (2008)• Exceeded efficiency goals: CPOA for branded and direct response advertising 22% better than goal (2008)• Effectively managed 2008 new product launch for Way2Save® which included: micro-site, high impact online awareness campaign, online sponsorship initiatives and direct response campaigns

Responsible for the strategic planning, project management, implementation and analysis of loan related online marketing. Piloted first online programs designed to generate viable leads for World Savings Mortgage. World Savings purchased by Wachovia (2006).

Responsible for developing and implementing effective integrated online marketing programs that promoted Home Equity products. Accurately managed program budget, monitored expenses, ensured the maximization of available resources, developed and delivered email, newsletters, digital advertisements for wellsfargo.com and paid media, managed national print advertising efforts and tracked program effectiveness.

Lead worldwide direct response for Dynamic Media/Consumer Digital Imaging Solutions products, including Adobe Premiere and After Effects. Managed all aspects of direct marketing from strategic planning to completion, including new product launches, upgrade offers, cross-selling, up-selling, new business generation and customer acquisition.

Managed sales, promotional programs and collateral from initial concept through final sales analysis