Heidi Schnedelbach Email & Phone Number

Leipzig, Sn, De

Leipzig, Sn, De

Berlin, Germany

As Marketing Manager I’m responsible for:• streamlining and implementing a cohesive marketing and communications strategy to maximize reach and visibility throughout all relevant marketing channels• executing KPI driven marketing activities to ensure high performance lead generation, this includes creating relevant content for our target group to be distributed through Instagram, YouTube, newsletter etc.• managing projects planned throughout OKR sets to ensure they are completed on time, within budget and to the highest standard• coordinating content, trainings and communications within our exclusive customer-only academy as well as internal knowledge management incl. process documentation and optimization• organizing and executing multiple customer meet up events throughout the year as part of the community strategy and management• developing and implementing strategically crucial elements within the different product or program lines• designing logos and websites for subsidiaries and customers according to the respective brand guidelines As Business Consultant I’m responsible for:• advising customers on marketing and communication strategies, social media trends, process documentation, knowledge management and employer branding• supporting customers in terms of our services as well as their ongoing projects • ensuring customer care is up to the highest standard

Berlin, Germany

marketing & communications • customer service • event management • web design • social media

Auckland, New Zealand

I was hired as marketing contractor during my one year stay in New Zealand as part of my work and travel visa. Among other things, I was responsible for the web content management (using Umbraco), the project management of different small product campaigns, a 5-year-warranty campaign, as well as digital projects and website implementations. I also supported the digital team as customer experience assistant on various occasions including lead management (using Microsoft Dynamics) as well as data process management and process automation.

Leipzig, Germany

Versicherungsforen Leipzig is a networking and educational-service provider for the insurance industry in Germany and Austria. I was the end-to-end project lead for five midsized B2B conferences varying between 30 to 150 participants targeting executive and management level. My sales responsibilties were to genrate revenue through exhibitors and attendees as well as budgeting and controlling.

Würzburg, Germany

At Vogel Business Media I organized and coordinated 12 small to mid-sized events for a media brand called »kfz-betrieb«. We were mainly targeting specialists in claims management and car body construction.

Dresden, Germany

At SAP I was responsible for project coordination and content management of various SAP platforms as well as the implementation of Live-Blogs in the SAP News Center. Furthermore, I supported the team in the compilation and analysis of key performance indicators, their social media monitoring and the organization of an industry event called SAP Forum for HRM 2015.

Sydney, Australia

As part of my Australian work and travel experience, I supported the SAP marketing team in organizing the New Zealand SAP User Group Summit 2014. Other responsibilities included the management of various service providers, location scouting and the coordination of marketing materials. Due to my role as maternity leave replacement, I was also responsible for the brand managment as well as marketing and event controlling.

Hasso-Plattner-Ring 7, 69190 Walldorf, Deutschland

At the SAP headquarter, I supported the marketing team in the realization of operational and strategic marketing activities, the coordination of weekly marketing reports to the CMO and CEO as well as the development of a CMO2CMO social media communication concept. My day to day tasks included trend analysis for company-relevant business units, the compilation and analysis of key performance indicators and the management of internal events.

Leipzig, Germany

Berlin, Germany

Master Of Science (M.S.), International Marketing & Management, And Intercultural Communication

Thesis topic: Storytelling in Advertising

Bachelor Of Arts (B.A.), Business Administration

Thesis topic: Neuromarketing