Heidi Siegelbaum Email & Phone Number

I am working with a great group of collaborators, including Saud Alrakhayes from the World Bank's Mind, Behavior and Development Unit at the World Bank (from iSMA), Mary McGuire from Michigan Fitness and, Daniel Rotman, behavior change and waste management consultant from B.C., to promote social marketing directed to elected officials and policymakers. The Orbit Committee is part brain-child of Nancy Lee, the peripitetic leader of Social Marketing Services and long-standing leader in the behavior change for good industry. We look forward to building persuasive communications to encourage elected officials and policy makers to use social marketing as a smart, good ROI investment and leave behind the outdated "information as change" paradigm.

Olympia, Wa, Us

I provide strategic direction in areas of science and risk communication, knowledge management systems, advisory team management and substantive policy development for the Washington Stormwater Center. This work supports our role with the Puget Sound Stormwater Strategic Initiative Lead Team in Puget Sound recovery. I serve on the Puget Sound Ecosystem Monitoring Program's (PSEMP's) communication planning committee. The resulting communications strategy will provide practical and inspired tools for the 10 monitoring workgroups to effectively share the resonance, meaning and value of their work. Participation on the Building Green Cities Advisory Committee has enhanced our understanding of the motivators and barriers associated with green infrastructure and LID retrofits in urban areas. I provide input on community of practice development, barrier removal and knowledge management. Dr. John Stark and I help the team create bi-directional influence between regional and local strategies and bring WSU's stormwater research to bear on stormwater programs, grants, monitoring and policy approaches. I served on the Puget Sound Partnership's Climate Action Team, promoting tailored climate change tools and approaches for different audiences. As an expert in science and risk communication, I provide advice regarding a wide range of communication issues as well as managing our knowledge management system and advisory team management and substantive policy development. Milestones:Science-Policy InterfaceScience Communication CurriculumAdvisory Committee for Building Green CitiesConnecting scientists and engineers with their audiencesPuget Sound Ecosystem Monitoring Program Communications Planning

In my capacity of Board member with the Pacific Northwest Social Marketing Association, I have designed and delivered three quarterly Forums on issues relevant to behavioral change, public health and cognitive science. I researched the topics, identified speakers, provided Forum set up and organized all logistics.Forum information can be accessed at pnsma.org

I work to promote tree retention and urban forestry policies within the City of Seattle, linking tree policies with public health infrastructure, stormwater, community resilience, climate change and contextual green infrastructure. Emphasis is on benefits, possible financing mechanisms, promoting a biophilia/trees and housing frame and sharing substantive, credible research with other practitioners and community groups.

Over a period of eight years, I managed Calyx to identify opportunities that linked tourism with economic development and public health strategies for clients and partners.* Asset Inventory Approach: Calyx partnered with the Washington State Parks Foundation to develop revenue generation opportunities for select parks through an asset inventory, an approach that was adopted by State Parks as part of its overall revenue approaches. *Orca Friendly Communities: We worked with the Port Townsend Marine Science Center to develop an Orca Friendly Communities Program, tying Cetacean science with economic development approaches. *Where Cows Meet Clams: With Partners King Conservation District, NNRG and Cascade Harvest Coalition, we linked the vitality and permanence of working forests and farms with Puget Sound Recovery. This creative project was funded by the National Estuary Program and introduced elected officials and regulators to well stewarded lands to support their needs and green infrastructure.*Latino Agritourism and Culinary Market Analysis: For partner Institute for Washington's Future, Calyx developed a niche tourism analysis to promote Latino food markets in eastern Washington.Over the years we partnered with clients to:Integrate local economic development with sustainable tourism opportunitiesProvide in-depth market research to support sustainable tourismImprove cross border and domestic indicator reporting, integrating social sciences with natural resource fieldsEnhance non-profit structure, grant writing and strategyUse novel approaches to watershed issues that bridge aquatic and farm interestsIdentify new partnerships and address internal organizational development issues that enhance effectiveness and efficiencyMilestones:Utilizing working lands to make vital connections with Puget Sound RecoveryAsset inventory approach adopted by State Parks as part of revenue strategyMatchmaking between business and environmental staff

I have worked as a Boundary Spanner for most of my career, translating science for priority audiences such as business, small governments, the media (American Public Media) and other skilled colleagues in the health and science domain:This body of work includes training for Puget Sound recovery practitioners, communication strategies, introducing storytelling strategies to the Salish Sea Ecosystem Indicators Workgroup, risk communication strategies for engineered microorganisms, science communication curriculum development and peer recommendations on identifying audiences, values and working with discrete communities of practice.

For three years, I wrote for American Public Media about the rising tide of greenwashing. The Greenwash Brigade was created in 2007 and the national blogs provided well researched and annotated, yet slightly sassy commentary on the state of greenwashing. I authored 60 blogs and enjoyed tickling the senses of readers, practitioners and researchers including journalists from Australia and slightly grumpy boyscouts. Issues ranged from corporate social responsibility, energy, solid waste, and toxic chemicals to underwriting practices, cause marketing and oil spills. https://www.marketplace.org/topics/sustainability/greenwash-brigade

Capacity building consultant focusing on the Salish Sea.*Salish Sea Ecosystem Indicators: For four years, I provided expertise in cross-border ecosystem indicator development and building the continuum from data to information to behavioral change. This included project management, science translation, marketing, and capacity building across the indicator community of practice. This approach was groundbreaking as it used focus groups, narratives and resonant language to demystify the science behind Puget Sound. The resulting 2006 report won a National Award and fundamentally changed the approach to typical indicator reporting.* Puget Sound Partnership Analysis: I was staff to the original transition team from the Puget Sound Action Team to the Puget Sound Partnership and analyzed all external comments, including analyzing the needs of the Puget Sound Communicator and Educator Networks.*City Green Building, Seattle Department of Planning and Development: As temporary staff, I coordinated and developed marketing materials, approaches and research to support Seattle's Green Buildings. This included green leasing guidelines and Tenant Improvement Guides.Milestones:Salish Sea Indicators: This substantial endeavor was the first time external stakeholders, narrative structure and problem-solving links were used in indicator development

Olympia, Wa, Us

Major Areas of Focus Internal Consultant for Performance Measure Development, Analysis and Use• Programmatic design, analysis and use of performance measures and indicators for twelve program areas• Training and skills development for outcome based grant programs• U.S. Co-chair of Puget Sound-Georgia Basin Ecosystem Workgroup. This includes project management, data collection, communication, and policy development Permit and Regulatory Reform: Conducted national scale research in Permit and Regulatory Reform for the Director. The results were used in a major overhaul of Ecology's permitting systems and helped to address the concerns of the then Competitiveness Council.

Consulting firm specializing in environmental management for the food arts and tourism industrySelected ProjectsPike Place Market• Developed and implemented visitor recycling program, environmental policies and sustainability action plan for the Market• Conducted on-site technical assistance, resource-guide development and led communication strategiesHotel Water Conservation/Seattle Public Utilities• Developed and implemented hotel water conservation pilot using sector approach, sustainable tourism principles and behavioral change• Developed comprehensive communication tools and training, including national and local practice surveyWashington Sustainable Tourism Initiative

EPA, Chemical Control Division, Attorney-Advisor 1989-1995Major Areas of FocusIn-house Legal Counsel• Provide legal support for industrial chemical and biotechnology program regarding rulemaking, risk management, policy development and negotiations with stakeholders Regulatory Development • Legal analysis and development of three rule packages • Developed risk communication strategy for biotechnology product, analyzed applications and was liaison with Congress, non-profit organizations and the academic community. Received 3 Bronze Medals for Commendable Service for program and risk reduction strategies

Jd, Law, With Emphasis On Biomedical Ethics

Bachelor Of Arts, Political Science And Psychology

Non Matriculating Graduate Study, Industrial Ecology

Pratique, French Culinary Skills

Watershed Steward, Watershed Dynamics, Law