Heidi Sogn Email & Phone Number

Greater Seattle Area

• Evaluate the online competitive environment in new markets.
• Design and oversee strategy to penetrate and dominate search results and other online channels in new markets to drive toward growth objectives.
• Provide strategic insight and direction for business development activities across the firm, including individual attorney network and business development.
• Demonstrate commitment to continuously improve and adapt strategy and execution so as to build a “competitive moat” around online marketing assets and position.
• Manage both brand message and technical development of websites, including wire frames, site maps, technical requirements, work flow, project timeline schedules, and SEO.
• Oversee development of social media campaigns and content schedules based on firm objectives. Ensure that social media initiatives are carried out over time.

Kirkland, WA

Manage Corporate Websites: Responsible for keeping company’s public-facing websites up-to-date and relevant, including UX design and functionality.SEO/SEM: Manage Search Engine Advertising and Search Engine Optimization programs, working with vendor partners to maximize results and efficacy of dollars spent. Social Media: Develop company’s social media.

Provide online marketing services for companies ranging from large law firms to small start-ups and anything in between. This includes website management, search engine optimization (SEO), search engine marketing (SEM), social networking, e-Newsletters, CRM, and Analytics.Website Management. Manage websites clients including web strategy, specs and.

Web Sites/Blogs. Manage all aspects of the firm's web-based presence including design, content and maintenance of firm's web site and blogs, as well as affiliate web sites. Possess working knowledge of web-based programming languages such as HTML and Cold Fusion.Search Engine Optimization (SEO). Possess a thorough understanding of SEO techniques and apply.