Heidi Sogn Email & Phone Number

Greater Seattle Area

• Evaluate the online competitive environment in new markets.• Design and oversee strategy to penetrate and dominate search results and other online channels in new markets to drive toward growth objectives.• Provide strategic insight and direction for business development activities across the firm, including individual attorney network and business development.• Demonstrate commitment to continuously improve and adapt strategy and execution so as to build a “competitive moat” around online marketing assets and position.• Manage both brand message and technical development of websites, including wire frames, site maps, technical requirements, work flow, project timeline schedules, and SEO.• Oversee development of social media campaigns and content schedules based on firm objectives. Ensure that social media initiatives are carried out over time.• Drive creation, implementation and management of Search Engine Marketing (SEM) strategy and execution for organic (SEO) and paid (PPC) efforts along with detailed reporting, ROI calculations and executive summaries.

Kirkland, Wa

Manage Corporate Websites: Responsible for keeping company’s public-facing websites up-to-date and relevant, including UX design and functionality.SEO/SEM: Manage Search Engine Advertising and Search Engine Optimization programs, working with vendor partners to maximize results and efficacy of dollars spent. Social Media: Develop company’s social media communication recommendations and strategies.Email Marketing: Development of ongoing email communication plan, as well as ad-hoc email campaigns, based on direct mail and overall marketing objectives.

Provide online marketing services for companies ranging from large law firms to small start-ups and anything in between. This includes website management, search engine optimization (SEO), search engine marketing (SEM), social networking, e-Newsletters, CRM, and Analytics.Website Management. Manage websites clients including web strategy, specs and architecture, content development and integration, user experience, website design, tuning and tweaking of existing code, multi-platform testing, post-launch promotions and site analytics and reporting. Also includes vendor management and budget tracking, as well as content management and website programming.Digital Marketing. Enhance traditional client services with digital marketing projects focusing on search engine optimization (SEO), search engine marketing (SEM), banner ad development and placements, A/B testing, tracking and analytics.Social Media. Design and execute social-media campaigns for clients including content management and strategy.

Web Sites/Blogs. Manage all aspects of the firm's web-based presence including design, content and maintenance of firm's web site and blogs, as well as affiliate web sites. Possess working knowledge of web-based programming languages such as HTML and Cold Fusion.Search Engine Optimization (SEO). Possess a thorough understanding of SEO techniques and apply those techniques to web-based initiatives. Monitor and analyze SEO campaigns and provide recommendations/make decisions based on analysis.Web Site Statistics. Track and analyze site statistics in order to determine success of various web site initiatives and opportunities for improvement.Client Relationship Management (CRM) System. In collaboration with Marketing and firm senior leadership, drive the development and execution of a strategic and culturally viable plan for further integration of CRM and CRM-driven tools into the firm's business plan; Review CRM project proposals to determine costs, timeline, staffing requirements and goals. Overall management of CRM integration and implementation.Email Marketing. Manage all email marketing activities for the firm. Implement latest trends in online marketing and provide metrics for measuring success of online campaigns. Maintain in-depth knowledge of CAN-SPAM legal requirements and limitations.Management Responsibilities. Manage online marketing staff members including overseeing projects, setting goals and priorities, training, mentoring and professional growth development. Also responsible for conducting employee interviews, reviews, negotiating and allocating raises along with other miscellaneous HR duties.Miscellaneous Responsibilities. Stay abreast of new technologies and changes in the marketing environment to best serve the objectives of the firm. Research, manage and implement new/enhanced client-facing products or services.