Heidi Sporel Email & Phone Number

Westford, Ma, Us

As Founder & Principal, I personally oversee all client engagements from consulting with prospective clients to ensure that we uncover all of their current and future needs; to overseeing marketing campaign, web, mobile app and custom software design, development and execution.

New Hartford, Ny, Us

Haddam, Ct, Us

Billerica, Massachusetts, Us

Managed all analyst/media relations and social media initiatives through Quantela's acquisition of CIMCON Lighting. Created strategic marketing plan to integrate CIMCON's smart city platform and intelligent lighting controls into Quantela's suite of products. Position moved to Dubai, UAE.

Launched and managed CIMCON Lighting's brand presence and all marketing initiatives in the IoT Smart City marketplace, single-handedly responsible for all initiatives for eight years; moving the company from $0 in valuation to $100 million at time of acquisition. Initiatives included:* Brand Strategy* Digital Marketing Campaigns (Advertising, Email, Social Media)* Website Development and Management* Search Engine Optimization* Content Development (Website, Blogs, Articles, Editorials, Brochures, Video Scripts, Solutions Sheets)* Event Management (30+ events per year)* Analyst and Media RelationsPrograms managed through Hubspot.Promoted CIMCON's strengths to be was recognized with the following awards: Edison Institute Gold Award, LightFair New Product Innovation Category Award Winner (for intelligent streetlight controls), Inc. 5000 Fastest Growing Company, New England Venture Capitalist (NEVY Award) Finalist.

Responsible for all business development initiatives of new website, mobile app and platform clients.* Identified, pitched and acquired all new clients during my time with the company.* Fully-managed each client relationship including contract execution, project management, and technology guidance for new clients.* Designed client website sitemaps, mobile app process flows, and platform designs. * Guided graphical designs based on clients' target audiences and product/service offerings.* Managed remote development team.* Executed and managed Search Engine Optimization (SEO) initiatives on behalf of clients.* Trained clients in use of selected CRM.

Ma, Usa, Us

Responsible for all marketing initiatives to establish CIMCON Software as the global leader in spreadsheet management and compliance software for banks, financial services firms, and insurance companies.

Managed Search Engine Optimization (SEO) research and implementation for new website clients. Created sitemaps for new website projects. Wrote and managed RFP responses.

Hired to rebrand and increase business portfolio of the Massachusetts Peer Review Organization, a federally funded, non-profit focused on improving healthcare quality outcomes in hospitals, doctors' offices, nursing homes, and home health agencies.* Developed a strategic marketing plan that included a corporate rebrand, expanded promotional materials and communication channels, new events, and training.* Sourced, wrote, and managed development of all state and federal government Requests for Proposal (RFPs) focused on electronic health records and data analytics. - Increased annual contract revenue from $4 million to $21 million.* Managed the development and distribution of educational materials for each healthcare setting.* Managed the development of educational materials for the underserved communities of Massachusetts.* Managed the annual New England Flu Conference including event logistics, speaker acquisition, event promotion, and educational materials development.* Produced the largest healthcare education conference in the organization's history (300+ attendees).* Wrote quarterly magazine on latest healthcare quality improvement topics and trends.* Managed the organization's adherence to all Department of Health and Human Services and Centers for Medicare and Medicaid's brand regulations.

Lead the development and execution of the marketing strategy and go-to-market plans for a recently acquired Enterprise network management solution. This included:* Building credibility for a new distributed network architecture product against a Cisco partner's central server architecture product. - Though 3rd party testing established that NetTest's product delivered 90 data points vs the competitor's one data point in a 15-minute interval. Used this information to create high-impact product positioning and messaging to launch advertising, public relations, and promotional campaigns directed at enterprise network managers at Fortune 500 companies.* Developed high-impact sales and channel tools and product training (e.g. presentations, collateral, case studies, white papers, demo scripts, videos) that demonstrate clear value and product differentiation.* Trained a Sales and Reseller staff, previously focused on selling fiber optic test equipment in consultative selling techniques to sell network monitoring and management solutions to Enterprise Network Managers. * Managed product P&L. Increased sales from $0 at time of acquisition to $10+ million in first year.* Performed research and monitoring of the marketplace for competitive positioning. Served as a Product Marketing consultant to the Corporate Marketing team.* Recommended selected public relations agency; and provided educational product training to PR team.* Recommended product content strategy and search methodology for new corporate website.

Denver, Co, Us

Promoted to Director, Marketing for Western Union's Messaging Services division.* Managed the promotional and public relations campaigns, and P&L for the company's overnight and priority direct mail, fax, and voice message distribution services. * Managed two remote order processing teams.* Worked with Engineering team to ensure the technical integrity and management of the messaging distribution systems.

Denver, Co, Us

Recruited to new three-person department "Mergers, Acquisitions and New Product Development" within the Commercial Services division to investigate and develop new services.* Created one of the first Interactive Voice Response (IVR) based payment systems, enabling users to make payments via Credit Card, Checking Account, make a "Promise to Pay" or indicate that a payment had already been made. - Worked with Engineering team on service design and customer technical implementation. - Trained Sales staff and served as key contact in selling service to Chrysler, Bank of America, etc. - Created all marketing and public relations materials.* Created IVR based automated promotional messaging system. - Worked with Western Union's Messaging Services team in the definition and development of system requirements. - Worked extensively with Western Union's Legal team in identifying legal requirements of system - Trained Sales and participated in sales calls. Initial clients included the Food Network, U.S. Representatives and Senators seeking re-election. - Created award winning marketing materials.* Responsible for researching and evaluating new technologies or acquisition candidates to compliment Western Union's commercial portfolio of services.* Represented the Commercial Services Division in the development of Western Union's first website.

Tokyo, Jp

Member of a two-person team responsible for providing industry analysis and executing special projects for the President and Group Vice Presidents of the Consumer Electronics Group.* Managed $1 million annual market research budget.* Produced monthly Company/Industry Market Trend and Class of Trade analyses.* Supported the development of the division's annual, mid-year, and five-year strategic plans.* Member of two-person team to conduct Sony's initial evaluation of entrance into the computer business. * Member of four-person team to develop Sony's first credit card rewards program. Responsible for working with Sony and Bank One's IT teams in the development of retailer and customer program databases, analytics tracking, and reporting.* Representative to the Consumer Electronics Industry Association.* Produced weekly competitive retail intelligence reports and recommendations for SONY Japan.

San Diego - Us | Tokyo - Jp, Us

Created and managed up to 30 promotional programs per month for a network of 900 professional video and security resellers.* Promotion types included discount and rebate programs, salesperson incentives, reseller support dollar programs, rewards programs including large scale (200+ people/million dollar) international trip programs with responsibility for management of promotion design, communications, database development, analytics, trip logistics, and onsite events.

Bs, Marketing, Economics

Mba, Marketing, International Business