Results-oriented strategic, global marketer that transforms businesses by taking a customized, holistic approach to developing creative marketing, branding, and communications strategies and campaigns that engage target audiences and deliver desired outcomes. I have successfully launched and communicated the merits of a wide range of technology businesses in the smart city, network management, financial services, education, software, managed services, and healthcare sectors, taking complex technical concepts and business content and transforming it into stories that engage target audiences to move through the lead generation cycle to become customers.Excel in creating innovative brand and communications strategies, marketing plans, messaging materials (brochures, blogs, whitepapers, editorials, print/digital ads), websites and mobile apps, digital marketing campaigns (social media, Search Engine Optimization, email marketing, web/app content, video, and analytics), and analyst and media relations campaigns to garner tier one news coverage.Managed over 350 global events including tradeshows, conferences, Sales Kickoff Meetings (> 250 attendees), customer recognition/awards dinners and trips (>200 attendees), and educational webinars. Management has included but not been limited to event identification and evaluation, logistics (technical and travel), graphics, promotional materials and communications, analyst briefings and press conferences.
Listed skills include Marketing, Strategy, Seo, Product Marketing, and 34 others.