Heidi Strom Moon work email
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Heidi Strom Moon personal email
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Heidi Strom Moon phone numbers
I’m Heidi. I’m the Director of Subscriptions at Slate, where I lead a team that helps this groundbreaking digital-only magazine fulfill its journalistic mission by understanding and increasing the support of our most loyal readers and listeners.• I’m smart: I unlock secrets from website analytics data, use A/B and user testing, survey data and industry research to discover what audiences need, and use it to inform our Slate Plus subscriptions roadmap. • I’m strategic: I collaborate with colleagues across editorial, AdOps, art, audio and audience development to optimize our subscription funnel with newsletters, push, tests and promotions in order to meet monthly and yearly goals. • I’m knowledgeable: I share my expertise with others in the field, as a speaker on panels at ONA Insights: Revenue + Engagement and World Product Day DC; as a group facilitator at the American Press Institute’s Reader Revenue Thought Leadership Summit; and as a featured presenter at Facebook Local News Initiative’s Membership Accelerator in Austin.• I’m successful: I’ve created and optimized all product marketing for Slate Plus since launch, doubling our membership since 2019. I led large scale projects to launch the first iteration of our paywall in 2020 and migrate it to a third party vendor in 2021. SPECIALTIES: subscriptions, reader revenue, product management, digital strategy, marketing strategy, online marketing, social media, search marketing, SEO, email marketing, analytics, metrics, content creation, content editing, content strategy, team leadership, business analysis, user experience, user testing, A/B testing, usability
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Director Of SubscriptionsSlate Magazine Jan 2022 - PresentBrooklyn, Ny, Us• Digital and print subscriptions strategy, planning, and execution across the subscriber lifecycle• Subscription funnel management and A/B testing to optimize conversion rates and inform pricing and promotion strategy• Lead optimization team in design and execution of acquisition and retention plans, campaigns and analysis through targeted onsite messaging and email communications. • Set measurable goals and define KPIs for new and renewing subscriptions while partnering with the Director of Research on reporting and analysis, budget management, and forecasting.• Test and iterate on subscriber acquisition flow to improve user experience.• Drive engagement and renewal efforts along with Editorial, Product and Development teams• Work with customer support to scope new feature requests and identify product bugs/issues. -
Senior Product ManagerSlate Magazine Apr 2020 - Jan 2022Brooklyn, Ny, Us• Lead discovery, requirements gathering, UX flow planning and testing, and launch for metered paywall to generate Slate Plus subscription revenue• Create mission-driven message strategy and plan to drive additional reader and listener revenue in support of Slate's independent journalism
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Product ManagerSlate Magazine Apr 2014 - Apr 2020Brooklyn, Ny, Us• Drive revenue growth from loyal readers for large media property by managing Slate Plus subscription program• Define email newsletter strategy, launch task force, and implement roadmap for increased traffic and revenue• Speak on Creating Value with Memberships panel at ONA Insights: Revenue + Engagement• Meet and exceed membership targets by continuing to expand exclusive benefits, such as members only audio, and improve member experience to reduce churn• Define, plan, and prioritize reader revenue features for ongoing product roadmap; manage development in an Agile scrum environment• Own and deliver on product marketing roadmap for house channels as well as paid campaigns• Define, build and improve new revenue initiatives in collaboration with a team of world-class developers, editors and designers• Design, implement and report on optimization tests to continuously increase conversion• Integrate user testing studies, research and market analysis into product requirements
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Director Of MarketingCdg Interactive Feb 2008 - Mar 2014Washington, Dc, Us• Lead interactive marketing strategy for all client engagements• Develop company portfolio of marketing services• Develop social media marketing strategy and implementation plan for clients, including nationally prominent women’s social justice organization• Lead content creation, optimization and promotion of PowerUp Social (www.powerupsocial.com), online learning hub for social media for small to medium organizations• Lead analysis and strategy for $2M yearly international client advertising contract with Top 3 online travel agency• Lead interaction design strategy in concert with design staff, advising on best practices for conversion strategy, usability, landing page optimization, and user experience• Direct marketing team in ongoing campaign implementation and management, including dashboard reporting, search engine optimization, search engine marketing, social media marketing and email marketing campaigns -
Director Of Client ServicesCdg Interactive Apr 2005 - Feb 2008Washington, Dc, Us• Served as engagement lead for development and launch of new CQ Politics site for Congressional Quarterly• Served as business strategy lead for interactive wireframe applications for GEICO that redesigned the interaction and interface for online quote and purchase, and Policyholder Services Center• Led cross-functional teams in strategy, development and deployment of marketing sites for GEICO (www.goldengecko.com, www.mygreatrides.com)• Supervised team of project managers, interactive analyst and traffic manager, serving over 50 clients
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Interactive Producer/Project ManagerCdg Solutions Jan 2002 - Apr 2005• Led cross-functional teams in multiple projects, including web site development, web application development, online marketing campaigns, and branding/identity campaigns, providing strategic direction and day-to-day management• Served as primary contact for multiple client accounts, managing client communication and expectations; regularly sharing information with team members• Created and managed deliverable documents, including project schedules, information architecture schema, creative and project briefs, wireframes, budgets/statements of work, and proposals
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ProducerIdev Jan 2001 - Jan 2002• Created and implemented email marketing campaigns for Stuart Weitzman client site • Created and implemented media buys on theknot.com and Google AdWords campaigns for Stuart Weitzman site, contributing to year-over-year sales increases of 100% • Managed multiple client accounts, serving as primary client contact for approval, information gathering, and production
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Associate ProducerIdev Feb 2000 - Jan 2001• Helped manage multiple client accounts, including Stuart Weitzman and Etienne Aigner e-commerce web sites• Contributed to production of Al Gore 2000 Presidential campaign site• Managed launch of Stuart Weitzman Shoe Museum and Online Trunk Show 2000 promotion sites
Heidi Strom Moon Skills
Heidi Strom Moon Education Details
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University Of BirminghamCultural Studies -
Tulane UniversityCommunication
Frequently Asked Questions about Heidi Strom Moon
What company does Heidi Strom Moon work for?
Heidi Strom Moon works for Slate Magazine
What is Heidi Strom Moon's role at the current company?
Heidi Strom Moon's current role is Director of Subscriptions.
What is Heidi Strom Moon's email address?
Heidi Strom Moon's email address is he****@****ail.com
What is Heidi Strom Moon's direct phone number?
Heidi Strom Moon's direct phone number is +164656*****
What schools did Heidi Strom Moon attend?
Heidi Strom Moon attended University Of Birmingham, Tulane University.
What are some of Heidi Strom Moon's interests?
Heidi Strom Moon has interest in Social Services, Children, Education, Environment, Poverty Alleviation, Arts And Culture.
What skills is Heidi Strom Moon known for?
Heidi Strom Moon has skills like Digital Strategy, Content Strategy, Social Media, Online Marketing, Social Media Marketing, Seo, User Experience, Digital Marketing, Content Management, Web Analytics, E Commerce, Marketing Strategy.
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