Heidi Strom Moon Email & Phone Number

Brooklyn, NY, US

• Digital and print subscriptions strategy, planning, and execution across the subscriber lifecycle
• Subscription funnel management and A/B testing to optimize conversion rates and inform pricing and promotion strategy
• Lead optimization team in design and execution of acquisition and retention plans, campaigns and analysis through targeted onsite messaging and email communications.
• Set measurable goals and define KPIs for new and renewing subscriptions while partnering with the Director of Research on reporting and analysis, budget management, and forecasting.
• Test and iterate on subscriber acquisition flow to improve user experience.
• Drive engagement and renewal efforts along with Editorial, Product and Development teams

Brooklyn, NY, US

• Lead discovery, requirements gathering, UX flow planning and testing, and launch for metered paywall to generate Slate Plus subscription revenue
• Create mission-driven message strategy and plan to drive additional reader and listener revenue in support of Slate's independent journalism

Brooklyn, NY, US

• Drive revenue growth from loyal readers for large media property by managing Slate Plus subscription program
• Define email newsletter strategy, launch task force, and implement roadmap for increased traffic and revenue
• Speak on Creating Value with Memberships panel at ONA Insights: Revenue + Engagement
• Meet and exceed membership targets by continuing to expand exclusive benefits, such as members only audio, and improve member experience to reduce churn
• Define, plan, and prioritize reader revenue features for ongoing product roadmap; manage development in an Agile scrum environment
• Own and deliver on product marketing roadmap for house channels as well as paid campaigns

Washington, DC, US

• Lead interactive marketing strategy for all client engagements
• Develop company portfolio of marketing services
• Develop social media marketing strategy and implementation plan for clients, including nationally prominent women’s social justice organization
• Lead content creation, optimization and promotion of PowerUp Social (www.powerupsocial.com), online learning hub for social media for small to medium organizations
• Lead analysis and strategy for $2M yearly international client advertising contract with Top 3 online travel agency
• Lead interaction design strategy in concert with design staff, advising on best practices for conversion strategy, usability, landing page optimization, and user experience

Washington, DC, US

• Served as engagement lead for development and launch of new CQ Politics site for Congressional Quarterly
• Served as business strategy lead for interactive wireframe applications for GEICO that redesigned the interaction and interface for online quote and purchase, and Policyholder Services Center
• Led cross-functional teams in strategy, development and deployment of marketing sites for GEICO (www.goldengecko.com, www.mygreatrides.com)
• Supervised team of project managers, interactive analyst and traffic manager, serving over 50 clients

• Led cross-functional teams in multiple projects, including web site development, web application development, online marketing campaigns, and branding/identity campaigns, providing strategic direction and day-to-day.
• Served as primary contact for multiple client accounts, managing client communication and expectations; regularly sharing information with team members
• Created and managed deliverable documents, including project schedules, information architecture schema, creative and project briefs, wireframes, budgets/statements of work, and proposals

• Created and implemented email marketing campaigns for Stuart Weitzman client site
• Created and implemented media buys on theknot.com and Google AdWords campaigns for Stuart Weitzman site, contributing to year-over-year sales increases of 100%
• Managed multiple client accounts, serving as primary client contact for approval, information gathering, and production

• Helped manage multiple client accounts, including Stuart Weitzman and Etienne Aigner e-commerce web sites
• Contributed to production of Al Gore 2000 Presidential campaign site
• Managed launch of Stuart Weitzman Shoe Museum and Online Trunk Show 2000 promotion sites

Jya, French, Cultural Studies

Ba, Communication