Heidi Svarre Email & Phone Number

Copenhagen, Dk

Rødovre, Dk

København N, Dk

Indre By, Hovedstaden, Dk

Hellerup, Hovedstaden, Dk

Hellerup, Hovedstaden, Dk

I have been a member of Board Network – The Danish Professional Directors Association, since 2014. Board Network is an association focusing on the Board Agenda arranging 4 conferences yearly. The conferences do always have very experienced Danish and International Board Members and Board Directors contributing with their perspectives.I have been a member of Board Network Chambers no. 5 since 2021. In this group we discuss the board agenda and share our experiences and perspectives. The group is very diverse with people (approx. 20) from very different businesses which results in better dialogs and discussions.

Birkerød, Capital Region, Dk

Role and Responsibility:CEO - Chief Executive Officer with reference to the Board of DirectorsPure Kids A/S’ primary brand, Racoon Outdoor was founded in Copenhagen, Denmark in 2012. Racoon Outdoor is a kids-outerwear brand full of passion for the outdoors. Our range of products can stand the test of time and all kinds of weather. We design our outerwear with active kids in mind.After the acquisition of Pure Kids A/S by professional investor DENA A/S in 2020, I was asked to head up the company and its fundamental transformation per January 1st 2021.Full P/L- and management responsibility for team of 7 employees.The case is of a both turnaround- and growth-nature has involved:• Formulation of and execution on new strategy - in close collaboration with the board• Restructuring and strengthening of team• Re-positioning of brand / new brand strategy• Re-definition of company purpose, values, vision, mission statement, and strategic goals• End-to-end digitalization of the company’s entire value chain, incl. full overhaul and renewal of ERP- system, incl. financial reporting system, B2B webshop, D2C webshop, logistics system, etc.• New sales, go-to-market and marketing strategy (main focus on digital distribution and marketplaces)• Continuous development of new partner channels and new key accounts• Implementation of circular resale system of our products• New design strategy• New collection structure

Role & Responsability:Owner and CEO Svarre Agency - the conscious fashion agency representing Danish and international organic and conscious fashion brands in Denmark.I worked on this project while I studied my eMBA at AVT Business School.

Qaqortoq, Gl

Role & Responsibility: CCO - Chief Commercial OfficerSuperior: CEO located in GreenlandMember of the management teamCountry Manager for the Danish office with a team of 6 peopleBusiness development on new and existing markets. Manager of the sales team with focus on B2B (manufacturers, retailers and wholesalers) and B2C though own showroom / boutique and webshop.Product management, design, procurement, price structure and production with local studio in Denmark and external manufacturers.Creating marketing strategies offline/online including PR, SoMe, Newsletters and events.Implementation of new brand strategy and DNA of the brand.Full P/L responsibility for the entire company’s turnover.Daily office management.Implementing new operation structures to streamline procedures and secure cost savings.Results:• Re-positioning of brand • Organizational transformation towards much more clearly defined roles, tasks and responsibilities• Operational excellence optimization through streamlining of procedures and sharpening of structures• Implementation of new growth strategy which has immediately resulted in strong growth in H1 2019: Index 167 over last year and index 112 over budget

Kvistgaard, Nordsjaelland, Dk

Role & Responsability:International Wholesale ManagerSuperior: CEOMember of the management teamManager of sales teams in NOA NOA subsidiaries in UK & Germany – 1 sales manager and 4 area managersBusiness developmentResponsible for wholesale & online distribution worldwide - Europe, Australia, New Zealand and CanadaOverall responsible for more than 500 selling pointsOnline business was one of the main focus areas – more than 20% of wholesale turnover derived from online business – key online accounts Zalando, Amazon and BooztReporting sales & budgets Host and organizer of sales meetings – presenting collections to own sales teams, agents and distributorsInvolved in price settings, price structure, collection & delivery structureParticipating in all design / collection development meetings for future collections – express and pre-collectionsResponsible for the organization, planning and execution of fashion fairs throughout EuropeResults:Made the first growth in more than 6 years with the last collection Summer 2017

Nordsjælland, Vedbæk, Dk

Role & Responsibility:Export ManagerSuperior: CCOManagement of Sales Europe through agents and distributorsResponsible for distribution in Europe including Sweden, Finland, Norway, UK, Ireland, Holland, Belgium, Germany, Austria, Switzerland, Iceland, Ukraine and RussiaOverall responsible for more than 900 selling pointsCo-host and organizer of all sales meetings – presenting collections to agents & distributorsInvolved in price settings, price structure, collection structure, delivery structure, the link between sales & designResults:Increase in turnover of approx. 20%A turnaround in sales from 20% on fashion styles and 80% on basic to 50/50%Upstart of new markets like Ukraine, Ireland and RussiaMade the best result ever for the brand in 2014

København, Dk

Role & Responsibility:Export ManagerSuperior: Managing director / ownerManagement of sales Denmark, internal customer service & external agents and distributorsDistribution• Business development - new and existing markets• Presently active on the following markets: Sweden, Finland, Norway, UK, Ireland, Holland, Belgium, Germany, Austria, Switzerland, Spain, Portugal, Greece & Japan• Overall responsible for more than 450 selling points• Coaching of agents & distributors• Coaching of the two Danish sales representatives• Contract negotiations with agents & distributors• Reporting sales & budgets directly to chairman of the board• Participating in bi-annual strategic sessions with CEO and Board of Directors Brand Management• Host and organizer of all sales meetings – presenting collections to agents & distributors• Involved in price settings, price structure, collection structure, delivery structure, – the link between sales & design• Play an active role in defining the brands DNA in cooperation with the creative directorFashion Fairs/Marketing• Responsible for fashion fairs throughout Europe (Pure/London, Bread & Butter/Berlin, CPH Vision/Copenhagen)• Responsible for international public relations (working with PR agencies in DK, Sweden, Norway, Germany & Spain)• Layout of weekly external newsletters

København K, Capital Region, Dk

Role & Responsibility:Export Manager for the Birger Christensen Fur CollectionSuperior: Managing director / ownerManagement of the in-house workshop / design of 8 persons • Developing business plan for the expansion of exclusive furs on the Chinese market• Defining the DNA of the company• Developing a new franchise concept• Controlling product development & positioning• Identifying potential partners and contract negotiations

Role & Responsibilities:Export Manager for the brands "Style Butler" & "Soft Rebels"Superior: Managing director / ownerManagement of sales Denmark, internal customer service & external agents and distributorsDistribution• Business development - new and existing markets• Presently active on the following markets: Sweden, Finland, Norway, UK, Ireland, Holland, Belgium, Germany, Austria, Switzerland, Spain, Portugal, Greece & Japan• Overall responsible for more than 450 selling points• Coaching of agents & distributors• Coaching of the two Danish sales representatives• Contract negotiations with agents & distributors• Reporting sales & budgets directly to chairman of the board• Participating in bi-annual strategic sessions with CEO and Board of Directors Brand Management• Host and organizer of all sales meetings – presenting collections to agents & distributors• Involved in price settings, price structure, collection structure, delivery structure, – the link between sales & design• Play an active role in defining the brands DNA in cooperation with the creative directorFashion Fairs/Marketing• Responsible for fashion fairs throughout Europe (Pure/London, Bread & Butter/Berlin, CPH Vision/Copenhagen)• Responsible for international public relations (working with PR agencies in DK, Sweden, Norway, Germany & Spain)• Layout of weekly external newsletters

Copenhagen S, --, Dk

Responsible for business development in the following countries:Denmark, Sweden, Norway, Finland, Iceland, UK, Ireland, Holland, Belgium, Germany, Austria, Swizz, Spain, Greece, Russia, Ukraine, Kuwait, Lebanon, UAE, Egypt, USA & Canada.As from January 2009 also responsible for the brands Karen by Simonsen & Naja Lauf.

Høsterkøb, Capital Region, Dk

Responsible for wholesale and franchise partners in Italy, Greece, Croatia, Lithuania, Iceland, Ukraine, Japan, with focus on the companys key brands InWear, Matinique, Jackpot, Cottonfield and Part Two.

Dk

Åbyhøj, Dk

Brande, Middle Jutland, Dk

Role & Responsibilities:Export CoordinatorSuperior: Export Manager

Role & Responsibilities:Trainee & Shop assistant Superior: OwnerTrainee from 1992 to 1994 and hereafter employed as a fulltime shop assistant.• Reaching defined sales goals• Purchase and brand mix for the shop• Visual Merchandising of window displays and the shop• Customer Service• Handling of customer claims

Circular Economy And Sustainability Strategies

Executive Board Programme

Executive Master Of Business Administration - Emba, Business Administration And Management, General

Digital Marketing

Leadership, Hr, Company Organization

Hh

Education record

2023 Regenerative Leadership Journey