Heidi Svarre work email
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Heidi Svarre personal email
A STRONG LEADERSHIP PROFILEDanish national with versatile strategic and leadership skills. Commercially driven and innovative executive with a clear digital mindset. Agile, holistic and strategic profile with a strong sense of operational viability and durability. Theoretical background as E-MBA and a proven and consistent track-record from a sales, brand, online and marketing background in fashion, consumer durables, luxury goods and retail with P/L responsibility. Considerable international and cross-cultural experience having held CEO / CCO / export manager roles for more than 15 years. Travelled to and done business in more than 40 countries.WHAT I BRING TO THE TABLEThroughout my career, I have demonstrated the ability to achieve excellence in growth and cost efficiency as well as the ability to drive change management. Entrepreneurial, determined and non-complacent mindset and always a can-do attitude. Deeply rooted in a sustainability approach, consciousness and purpose - focusing on how business, heart and mind go hand in hand. High personal integrity, creative mindset, data-driven and customer-centricity are my top business characteristics. ENGAGING LEADERSHIP STYLEOften described as a leader with a unique ability to see and find opportunities and create commercial solutions by having an authentic and highly motivating approach based on a truly international and cross-cultural working experience. Benefiting from a high level of emotional intelligence (EQ) and the ability to make people grow based upon a modern, approachable and pragmatic leadership style. I come with a general positive view on life, high stamina, good sense of humour and a good judge of character.
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Chief Executive OfficerOur UnitsCopenhagen, Dk
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ChairmanDfcl - Danske Frokost- Og Cateringleverandører May 2024 - Present
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Board MemberDyreværnet May 2024 - PresentRødovre, Dk -
Chief Executive OfficerOur Units Jan 2024 - PresentKøbenhavn N, Dk
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Member Of Vl59Vl - Dansk Selskab For Virksomhedsledelse Jun 2022 - PresentIndre By, Hovedstaden, Dk -
Advisory Board MemberBoard Network - The Danish Professional Directors Association Nov 2014 - PresentHellerup, Hovedstaden, Dk -
Member Of Board Network And Board Network Chambers No. 5Board Network - The Danish Professional Directors Association Jun 2014 - PresentHellerup, Hovedstaden, DkI have been a member of Board Network – The Danish Professional Directors Association, since 2014. Board Network is an association focusing on the Board Agenda arranging 4 conferences yearly. The conferences do always have very experienced Danish and International Board Members and Board Directors contributing with their perspectives.I have been a member of Board Network Chambers no. 5 since 2021. In this group we discuss the board agenda and share our experiences and perspectives. The group is very diverse with people (approx. 20) from very different businesses which results in better dialogs and discussions.
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Ceo - Chief Executive OfficerPure Kids A/S Jan 2021 - May 2022Birkerød, Capital Region, DkRole and Responsibility:CEO - Chief Executive Officer with reference to the Board of DirectorsPure Kids A/S’ primary brand, Racoon Outdoor was founded in Copenhagen, Denmark in 2012. Racoon Outdoor is a kids-outerwear brand full of passion for the outdoors. Our range of products can stand the test of time and all kinds of weather. We design our outerwear with active kids in mind.After the acquisition of Pure Kids A/S by professional investor DENA A/S in 2020, I was asked to head up the company and its fundamental transformation per January 1st 2021.Full P/L- and management responsibility for team of 7 employees.The case is of a both turnaround- and growth-nature has involved:• Formulation of and execution on new strategy - in close collaboration with the board• Restructuring and strengthening of team• Re-positioning of brand / new brand strategy• Re-definition of company purpose, values, vision, mission statement, and strategic goals• End-to-end digitalization of the company’s entire value chain, incl. full overhaul and renewal of ERP- system, incl. financial reporting system, B2B webshop, D2C webshop, logistics system, etc.• New sales, go-to-market and marketing strategy (main focus on digital distribution and marketplaces)• Continuous development of new partner channels and new key accounts• Implementation of circular resale system of our products• New design strategy• New collection structure -
Ceo / OwnerSvarre Agency Aps Oct 2017 - Dec 2020Role & Responsability:Owner and CEO Svarre Agency - the conscious fashion agency representing Danish and international organic and conscious fashion brands in Denmark.I worked on this project while I studied my eMBA at AVT Business School.
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Cco - Chief Commercial OfficerGreat Greenland A/S Apr 2018 - Oct 2019Qaqortoq, GlRole & Responsibility: CCO - Chief Commercial OfficerSuperior: CEO located in GreenlandMember of the management teamCountry Manager for the Danish office with a team of 6 peopleBusiness development on new and existing markets. Manager of the sales team with focus on B2B (manufacturers, retailers and wholesalers) and B2C though own showroom / boutique and webshop.Product management, design, procurement, price structure and production with local studio in Denmark and external manufacturers.Creating marketing strategies offline/online including PR, SoMe, Newsletters and events.Implementation of new brand strategy and DNA of the brand.Full P/L responsibility for the entire company’s turnover.Daily office management.Implementing new operation structures to streamline procedures and secure cost savings.Results:• Re-positioning of brand • Organizational transformation towards much more clearly defined roles, tasks and responsibilities• Operational excellence optimization through streamlining of procedures and sharpening of structures• Implementation of new growth strategy which has immediately resulted in strong growth in H1 2019: Index 167 over last year and index 112 over budget -
International Wholesale ManagerNoa Noa Jun 2015 - Dec 2016Kvistgaard, Nordsjaelland, DkRole & Responsability:International Wholesale ManagerSuperior: CEOMember of the management teamManager of sales teams in NOA NOA subsidiaries in UK & Germany – 1 sales manager and 4 area managersBusiness developmentResponsible for wholesale & online distribution worldwide - Europe, Australia, New Zealand and CanadaOverall responsible for more than 500 selling pointsOnline business was one of the main focus areas – more than 20% of wholesale turnover derived from online business – key online accounts Zalando, Amazon and BooztReporting sales & budgets Host and organizer of sales meetings – presenting collections to own sales teams, agents and distributorsInvolved in price settings, price structure, collection & delivery structureParticipating in all design / collection development meetings for future collections – express and pre-collectionsResponsible for the organization, planning and execution of fashion fairs throughout EuropeResults:Made the first growth in more than 6 years with the last collection Summer 2017 -
Export ManagerRosemunde Copenhagen Jun 2013 - May 2015Nordsjælland, Vedbæk, DkRole & Responsibility:Export ManagerSuperior: CCOManagement of Sales Europe through agents and distributorsResponsible for distribution in Europe including Sweden, Finland, Norway, UK, Ireland, Holland, Belgium, Germany, Austria, Switzerland, Iceland, Ukraine and RussiaOverall responsible for more than 900 selling pointsCo-host and organizer of all sales meetings – presenting collections to agents & distributorsInvolved in price settings, price structure, collection structure, delivery structure, the link between sales & designResults:Increase in turnover of approx. 20%A turnaround in sales from 20% on fashion styles and 80% on basic to 50/50%Upstart of new markets like Ukraine, Ireland and RussiaMade the best result ever for the brand in 2014 -
Export ManagerStyle Butler Apr 2012 - May 2013København, DkRole & Responsibility:Export ManagerSuperior: Managing director / ownerManagement of sales Denmark, internal customer service & external agents and distributorsDistribution• Business development - new and existing markets• Presently active on the following markets: Sweden, Finland, Norway, UK, Ireland, Holland, Belgium, Germany, Austria, Switzerland, Spain, Portugal, Greece & Japan• Overall responsible for more than 450 selling points• Coaching of agents & distributors• Coaching of the two Danish sales representatives• Contract negotiations with agents & distributors• Reporting sales & budgets directly to chairman of the board• Participating in bi-annual strategic sessions with CEO and Board of Directors Brand Management• Host and organizer of all sales meetings – presenting collections to agents & distributors• Involved in price settings, price structure, collection structure, delivery structure, – the link between sales & design• Play an active role in defining the brands DNA in cooperation with the creative directorFashion Fairs/Marketing• Responsible for fashion fairs throughout Europe (Pure/London, Bread & Butter/Berlin, CPH Vision/Copenhagen)• Responsible for international public relations (working with PR agencies in DK, Sweden, Norway, Germany & Spain)• Layout of weekly external newsletters -
Export ManagerBirger Christensen A/S May 2011 - Apr 2012København K, Capital Region, DkRole & Responsibility:Export Manager for the Birger Christensen Fur CollectionSuperior: Managing director / ownerManagement of the in-house workshop / design of 8 persons • Developing business plan for the expansion of exclusive furs on the Chinese market• Defining the DNA of the company• Developing a new franchise concept• Controlling product development & positioning• Identifying potential partners and contract negotiations -
Export ManagerStyle Butler Copenhagen A/S Nov 2009 - May 2011Role & Responsibilities:Export Manager for the brands "Style Butler" & "Soft Rebels"Superior: Managing director / ownerManagement of sales Denmark, internal customer service & external agents and distributorsDistribution• Business development - new and existing markets• Presently active on the following markets: Sweden, Finland, Norway, UK, Ireland, Holland, Belgium, Germany, Austria, Switzerland, Spain, Portugal, Greece & Japan• Overall responsible for more than 450 selling points• Coaching of agents & distributors• Coaching of the two Danish sales representatives• Contract negotiations with agents & distributors• Reporting sales & budgets directly to chairman of the board• Participating in bi-annual strategic sessions with CEO and Board of Directors Brand Management• Host and organizer of all sales meetings – presenting collections to agents & distributors• Involved in price settings, price structure, collection structure, delivery structure, – the link between sales & design• Play an active role in defining the brands DNA in cooperation with the creative directorFashion Fairs/Marketing• Responsible for fashion fairs throughout Europe (Pure/London, Bread & Butter/Berlin, CPH Vision/Copenhagen)• Responsible for international public relations (working with PR agencies in DK, Sweden, Norway, Germany & Spain)• Layout of weekly external newsletters
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Sales & Export ManagerCcdk A/S Nov 2007 - Nov 2009Copenhagen S, --, DkResponsible for business development in the following countries:Denmark, Sweden, Norway, Finland, Iceland, UK, Ireland, Holland, Belgium, Germany, Austria, Swizz, Spain, Greece, Russia, Ukraine, Kuwait, Lebanon, UAE, Egypt, USA & Canada.As from January 2009 also responsible for the brands Karen by Simonsen & Naja Lauf. -
Project Manager ExportIc Group A/S Mar 2004 - Sep 2007Høsterkøb, Capital Region, DkResponsible for wholesale and franchise partners in Italy, Greece, Croatia, Lithuania, Iceland, Ukraine, Japan, with focus on the companys key brands InWear, Matinique, Jackpot, Cottonfield and Part Two. -
Sales ConsultantSaint Tropez Nov 1999 - Feb 2004Dk -
Sales ConsultantSupreme House Oct 1998 - Oct 1999
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Sales ConsultantSisters Point A/S Jan 1997 - Sep 1998Åbyhøj, Dk -
Export CoordinatorBtx Group A/S Feb 1995 - Jan 1997Brande, Middle Jutland, DkRole & Responsibilities:Export CoordinatorSuperior: Export Manager -
Shop AssistantLise D 1992 - 1995Role & Responsibilities:Trainee & Shop assistant Superior: OwnerTrainee from 1992 to 1994 and hereafter employed as a fulltime shop assistant.• Reaching defined sales goals• Purchase and brand mix for the shop• Visual Merchandising of window displays and the shop• Customer Service• Handling of customer claims
Heidi Svarre Skills
Heidi Svarre Education Details
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University Of CambridgeCircular Economy And Sustainability Strategies -
InseadExecutive Board Programme
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Avt Business SchoolGeneral
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Kea - Københavns ErhvervsakademiDigital Marketing
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Niels BrockCompany Organization
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Viborg HandelsskoleHh
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Thorning Skole
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Regenerators Academy2023 Regenerative Leadership Journey
Frequently Asked Questions about Heidi Svarre
What company does Heidi Svarre work for?
Heidi Svarre works for Our Units
What is Heidi Svarre's role at the current company?
Heidi Svarre's current role is Chief Executive Officer.
What is Heidi Svarre's email address?
Heidi Svarre's email address is he****@****city.dk
What schools did Heidi Svarre attend?
Heidi Svarre attended University Of Cambridge, Insead, Avt Business School, Kea - Københavns Erhvervsakademi, Niels Brock, Viborg Handelsskole, Thorning Skole, Regenerators Academy.
What skills is Heidi Svarre known for?
Heidi Svarre has skills like Fashion, Sales, Export, Sales Management, Textiles, International Business, Negotiation, New Business Development, Business Strategy, Product Development, Business Development, Trend.
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