Heidi Tetri Email & Phone Number

Helsinki, Fi

Helsinki, Uusimaa, Finland

I implement servant leadership and act as a supervisor for about 20 designers and 10 consultants. We operate in a shared leadership model in a project and multi-supplier environment in the retail sector. My work includes SOK-wide competence and process development, increasing design maturity, and managing external resources.

Has been involved in setting up a new business unit which was specialized in Digital Transformation and Business Design. Working as an offering owner of Digital Transformation and Business Design, including productization, marketing strategy, sales materials, and competency development planning. In addition to internal responsibilities and active sales, I worked as a consultant and led future-oriented strategic and business design projects for multiple customers.

Finland

Company-wide design business development. A design team lead at the business unit level, sales support and increasing the design understanding of the local community. – Strategy work in Turku Business Unit– Design development and marketing strategy– Service, Strategy & Business Design Sales– Building up a design team (recruitment)– Leading customer projects (business & strategic design, facilitation)

Helsinki / Turku

Creating a new growth hacking offering as part of the e-commerce business. Sales, Lead Designer in Strategic, Business & Service Design projects and development of design business.

Helsinki Area, Finland

Strategic digital service and business design projects for various big companies and the public sector. Also digital business development and eCommerce projects. I work closely with the customers and the Scrum development teams. – Digital, Business & Content strategies– Strategic Business Design with future research methods (vision, foresight, road maps)– Internal design process, offering and business development– Workshop facilitation– Business process development– Change management support and change agent coaching– Conceptualization #strategicdesign #servicedesign #businessdesign #facilitation #workshop #chancemanagement

Turku

New business development, customer experience development in a digital environment and eCommerce business consulting and mentoring. - Business & Strategic design- Business and Digital Strategies- Social media and Digital Communication Strategies- Social media and eCommerce training- Digital business and transformation advisor#eCommerce, eCommerce specialist, social media, social media strategies, service design, digital business strategies, #businessstrategies #digitalbusiness

Hakuna Market was an innovative Online Grocery Store. It was the first Finnish eCommerce that showed the Best Before- and Use Before -dates online and the delivery time was just an hour. - Concept creation- New Business Development- Finance and Funding- Customer and Supplier Relations- Operation and Supply Chain- SupervisorWhat I learned:- How the company works on many levels (accounting, business development, relations, supply chain)- How a good idea needs a great team to succeed- Make difficult decisions and stop at the right time#webshop, #eCommerce, eCommerce specialist, #consept, concept design, service design, customer experience, business development, business strategy, team leader, supervisor, controller, digital marketing, founder, CEO

Turku / Helsinki

Online campaigns, mobile apps, web services and social media strategies for big Finnish companies and public sector.Brainstorming, selling ideas to customers and developing digital sales products. - Planning and ideating- Communication strategies and implementation- Advertising, marketing, and promotion campaigns- Customer releases, newsletters, magazines, articles, interviews, vlogs and blogs- Web pages and mobile apps- Social media contents Keywords: digital marketing, marketing, communication, social media communication, social media, copywriting, copy, editing, content production, content strategy, communication planning, communication strategies, PR, press relations, project management

Turku

Copywriting of search engine friendly websites and website layout design for various customers.- Google tools- Web and digital copywriting- Web design- SEOKeywords: SEO, SEM, web design, copy, copywriting, content production, Google tools, UI, user interface, UX, user experience

Pasila, Helsinki

Summer web journalist at TV1.yle.fi- Editing and content production- Website maintenanceKeywords: editing, journalist, web journalist, communication, communications, social media, content production, PR, photoediting

Pasila, Helsinki

Elävä arkisto is a web service with an edited media conten. I worked as a media journalist trainee which was part of my studies. Also there was progress on service reform and I had opportunity to participate in it. It was my first touch to service design and UX.- Brainstorming- Media digitization (audio and audiovisual)- Article and blog writing- Social media- PodcastsKeywords: editing, journalist, web journalist, communication, communications, social media, content production, photoediting, media digitization, podcast, Avid Composer, blogging

I worked as a lobby hostess and a car insurance adviser. - Lobby hostess- Car insurance processing- Mailing- Invoice processing- Administration of access permits

Master Of Business Administration, Leadership And Service Design

Master thesis: Perspectives and anticipated competences of future proof leadership – leadership after COVID-19 pandemic.

Bachelor'S Degree, Digital Marketing Communication

Bachelor's thesis: Virtual communications development for a project - CASE: Building a website using the blog platform Studies focused.