Heidi Vaarala work email
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I’m Heidi, an expert in design strategy and leadership, specializing in transforming complex business challenges into opportunities for growth. My passion lies in pioneering the integration of DesignOps and AI.💼 Professional highlights 💼𝐃𝐞𝐬𝐢𝐠𝐧 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫• Spearheaded design operations, built design services, secured new clients, and developed high-performing design teams in design and software agencies for over 10 years.• 20+ years of experience across Brand Design, UX/UI Design, Service Design, and Business Design, serving clients from Fortune 500 companies to dynamic startups across various sectors.𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫• Executive group and board member in design and software agencies, driving innovation, growth, and efficiency.• Software business productization with a keen eye on industrial digitalization and emerging technologies.𝐌𝐞𝐧𝐭𝐨𝐫 & 𝐀𝐝𝐯𝐢𝐬𝐨𝐫• Mentoring executive groups and C-level professionals in positions ranging from Customer Experience to Product Management and People Operations.• Advisor in several small businesses.🎓 Academic studies and certificates 🎓𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐌𝐁𝐀 𝐢𝐧 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐑𝐞𝐧𝐞𝐰𝐚𝐥• Specialized in transforming business practices to foster innovation and growth. As part of my studies I created a 5-day-methodology for risk-mitigating business idea conceptualization and validation, a subject I am expanding upon in my doctoral research.𝐌.𝐒𝐜. 𝐢𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐞𝐝𝐢𝐚• A solid foundation in digital design and innovation, complementing my hands-on design and strategy expertise.𝐒𝐀𝐅𝐞 𝐏𝐫𝐚𝐜𝐭𝐢𝐭𝐢𝐨𝐧𝐞𝐫 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧📢 Professional outreach 📢• Engaged actively as a participant, speaker, and organizer within the design and tech community at events such as Agile Tampere, IxDA Finland, and Web Summit, sharing insights on Lean UX to AI's practical applications in design.• Conducting training sessions and workshops on DesignOps, service design, and enhancing UX maturity within Agile product development organizations, offering both general overviews and customized training tailored to diverse focus groups, including product team leads, developers, executive groups, and designers.🔬 Current focus areas 🔬• Focused on leveraging DesignOps and AI to revolutionize product design and business outcomes.• Bridging the gap between operational efficiency and design by blending Lean, Agile, and UX principles into new, actionable methods.• Building Alpha Design Partners, the best Strategic Design & DesignOps company in the world!
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Lead Business AnalystMylab OyTampere, Fi
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Design Director, PartnerAlpha Design Partners Aug 2021 - PresentAlready serving several of the biggest companies in Finland, we are the customer-centric full-stack design partner you've been looking for. Some of our capabilities: Strategic design, Actionable DesignOps, Product design, UX design, UI design, Service design, UX research, Branding, Business design, Product innovation, Design sprint, Design systems, Prototyping, Copywriting, Mentoring, Trainings. -
Design DirectorInsta Digital Oct 2016 - Jun 2021Design business development and sales. Growing the design maturity in the organisation.Consultant in customer projects: strategic planning, branding, business innovation, project management, UX, UI and Service Design. Often in individual, account manager type-of-role helping customer’s strategic and operative leads in sales, business development and building in-house design capabilities. -
Design LeadInsta Digital Oct 2016 - Apr 2021Building the design operations in Insta Digital and growing & leading the design team.• Staffing and sales• Knowledge sharing• Recruitment and growth coaching
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Design DirectorLeonidas Aug 2013 - Oct 2016• Leading design, project management and resourcing in a software company • Sales and business development • Member of the management teamIn customer work I focused on account & project management and in Service Design, UX and UI design. The projects spanned from rapid prototyping to designing and implementing large production systems. -
DesignerIdean Mar 2011 - Jul 2013TampereSales and various designer roles including project management, concept design, UX and UI design, graphic design and multimedia design for desktop, mobile and industrial applications. The customer were well-known international brands and global corporations. Working at Idean gave me deep insight on top-of-the-class design processes and design thinking. -
Concept DesignerSasken Finland Oy Apr 2010 - Mar 2011Various designer roles including business innovation, UX and UI design, expert evaluations, visual design, user research and creating interactive demo applications for desktop and mobile. I worked both independently and in large agile software teams. -
Concept DesignerDigiteekki Oy Feb 2008 - Apr 2010Focusing on sales, consultancy and digital product development, being responsible for the overall product design (UX and UI design, UI development) in the company and leading the development teams. -
Freelance DesignerFreelancer Nov 2007 - Apr 2010Working as an entrepreneur providing branding, digital media development, UI & UX design and strategic marketing for local and global enterprises.
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Assistant Art DirectorMainostoimisto Tampere Oy Apr 2007 - Nov 2007Working in an advertising agency with print and digital media productions. With prints I focused on graphic design, visual identities, strategic design and branding. In digital side I was in charge of information architecture, UI design and development (HTML, CSS, PHP, MySQL, Flash). The customers were well-known international brands.
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Art DirectorMedia Plan Network Oy Jan 2006 - Oct 2006I worked in an independent role, managing several design projects and key accounts. The work included designing visual identities and planning marketing strategies.
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Research Secretary At Brain Research CenterTampere University | Brain Research Center Jun 2005 - Aug 2005Various task like updating web pages, writing science articles and communicating with stakeholders.
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Layout Designer | Journalist | Graphic DesignerPyhäjoki Data Oy Aug 2000 - Aug 2002I worked for two years in a newspaper as a layout designer, graphic designer and journalist. This independent role included responsibility of the content and layout design, contacting the printing press and keeping things in schedule.
Heidi Vaarala Skills
Heidi Vaarala Education Details
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Business Renewal -
Interactive Media
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Interactive Media
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Interaction Design
Frequently Asked Questions about Heidi Vaarala
What company does Heidi Vaarala work for?
Heidi Vaarala works for Mylab Oy
What is Heidi Vaarala's role at the current company?
Heidi Vaarala's current role is Lead Business Analyst.
What is Heidi Vaarala's email address?
Heidi Vaarala's email address is va****@****ail.com
What is Heidi Vaarala's direct phone number?
Heidi Vaarala's direct phone number is +3585036*****
What schools did Heidi Vaarala attend?
Heidi Vaarala attended Tampere University, Tampere University, Tampere University, Tampere University Of Applied Sciences.
What skills is Heidi Vaarala known for?
Heidi Vaarala has skills like User Experience, User Interface Design, Graphic Design, Interaction Design, User Experience Design, User Centered Design, User Interface, Concept Design, Web Design, Usability Testing, Css, User Research.
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