Founder | Executive leader | ESG Director | Sustainability | Strategy & execution | Digital transformation | CCO/CMO/CSOEntrepreneur & experienced senior leader. Having both experience as a leader in a large corporate (ING) used to be responsible for large business units (125 FTE) setting strategic direction and making commercial and customer impact, while having P&L responsibility. And as a sustainable entrepreneur by setting up my own company and driving growth and sustainable impact with Reductify. Experienced in setting ESG Strategy, combining sustainable & business impact, CSRD preparation, SBTi, experimenting with circular business models, SBTi and carbon emission reduction. All with two goals in mind: creating more bottom line results for companies and reducing their environmental footprint at the same time.I have an allround leadership profile both as an Sustainable leader driving the ESG calendar at C-level and as a P&L responsible commercial executive. www.reductify.com
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FounderReductify Jan 2020 - PresentAmsterdam Area, NetherlandsFounder & managing director @ Reductify. Reductify helps e-commerce companies, webshops, platforms, brands and omnichannel retailers with their online business model. We have strong expertise in reducing the impact of product returns in your business model and sustainable footprint. Our aim is to help improve ROI in e-commerce, increase customer satisfaction and decrease environmental footprint. -
Member Of Advisory Board Msc MarketingVu Amsterdam Jan 2016 - PresentAmsterdam En Omgeving, Nederland -
Director Sustainability & Impact A.I.The Social Hub Jul 2023 - Jul 2024Amsterdam, Noord-Holland, Nederland -
Chief Marketing OfficerTomo Mar 2022 - Jun 2022Amsterdam Area -
Member Expertgroep: Return On ReturnsShoppingtomorrow Apr 2020 - Nov 2020 -
Director Consumer Lending | Cross-Border Tribe Lead Nl & BeIng Jan 2018 - Mar 2019Amsterdam And BrusselsDirector Consumer Lending ING Netherlands and Belgium (80 FTE based in Amsterdam and Brussel) with the aim to harmonise customer proposition and way of working across countries. P&L responsible for consumer lending in BE & NL. -
Director Marketing & E- Commerce | Tribe Lead Daily BankingIng Mar 2015 - Jan 2018Amsterdam Area, NetherlandsResponsible for the daily banking experience of ING's customers, including all e-commerce via ING app, MijnING.nl, ING.nl. Leading a team of Customer Journey Experts, Chapter Leads, Engineers, UX'ers and Data-analists (125 FTE) in this tribe to realise our purpose: “We believe that money enables people to do the things in life that are important to them. Therefore, we make banking easy. We make it available anytime and anywhere so that our customers save time for the things in life that really matter. We provide them with real-time insight and inspire them to make short term and long term (financial) choices. Our customers have control of their finances, which enables them to focus on realizing their - small and big– dreams in life.”P&L responsible for revenues of payments, consumer lending and insurance.
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Manager Marketing Youth & StudentsIng Nederland Dec 2011 - Feb 2015Amsterdam Area, NetherlandsResponsible for acquisition and retention of young customers at ING (customers aged 0-18 year and Students 18+) and the introduction of the Financial fit customer philosophy. 8 direct reportsKeywords: Strategic marketing, Customer Value Proposition, CRM, Brand Image, Customer Satisfaction, Social- Mobile- and Location-based Marketing, Financial Education. -
Manager Ing ExcellentIng Oct 2010 - Nov 2011
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Manager Marketing Payments (Interim)Ing May 2010 - Oct 2010Responsible for Marketing strategy, development of Customer Value Propositions, Product Channel mix, Customer satisfaction and Profitability of payments product. 3 direct reports.
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Sr Marketeer PaymentsIng Nederland Apr 2008 - Apr 2010Responsible for customer communication, -experience and retention of 7 mio customer with payment accounts during integration Postbank and ING Bank.Development of customer value propositions, pricing, customer satisfation, online marketing, CRM, new business models.
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Segment MarketeerPostbank May 2006 - Mar 2008 -
Management TraineeIng May 2005 - May 2006
Heidi Van Eijk Skills
Heidi Van Eijk Education Details
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Distinction -
Business Administration -
Marketing Management -
Ichthus Hogeschool RotterdamCommunication -
Marketing And Media
Frequently Asked Questions about Heidi Van Eijk
What company does Heidi Van Eijk work for?
Heidi Van Eijk works for Reductify
What is Heidi Van Eijk's role at the current company?
Heidi Van Eijk's current role is Founder at Reductify.
What schools did Heidi Van Eijk attend?
Heidi Van Eijk attended Henley Business School, Erasmus University Rotterdam, University Of Melbourne, Ichthus Hogeschool Rotterdam, University Of Liverpool.
What skills is Heidi Van Eijk known for?
Heidi Van Eijk has skills like Marketing Strategy, Online Marketing, Marketing, Crm, Marketing Management, Segmentation, Multi Channel Marketing, Coaching, Agile Leadership, Management, Banking, Change Management.
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