Heidi Webster Email & Phone Number

Redwood City, California, Us

Redwood City, California, Us

- Winner of 2020 Equinix Asia-Pacific Impact Award - Channel marketing plan owner; development and execution with key strategic partners across Australia, Asia-Pacific and International. - Asia-Pacific MSFT Alliance Marketing Lead. - Global Telstra Alliance Marketing Lead. - Track record of highly impactful & innovative Australian, Asia-Pacific and Global campaigns & programs. - Passionate about partner engagement and channel success. - Continued education including Forrester's SiriusDecisions B2B Foundations and Events for a Digital Age & Mastering Negotiation Skills. - Equinix Women Leaders Network Volunteer (EWLN)

Sydney, Nsw, Au

Panasonic Australia is a leading consumer electronics and business systems company with a category turnover of over $450 million.Heidi is responsible for developing the marketing communications strategy and leading implementation plans across CE product categories in line with the product plans for the year.Key Roles:- Plan and execute all national roadshows, product launch events for the press, retail expos and conferences- Develop and execute Retail and Etail channel advertising plans.- Manage all promotions and in store layouts.

Tokyo, Japan, Jp

Trend Micro is a global leader in security software and solutions, specialising in digital information Cloud Computing, Virtualisation, Anti-Virus, Endpoint Security, Mobile Security, Web Security, and Cloud Security.Reporting to the MD, and managing a team of 3 direct reports, Heidi marketed the IT consumer products & services in Australia & New Zealand. Heidi was brought on to recreate a retail presence and drive the channel.Key Roles:- Manage the planning and execution of cross channel integrated campaigns- Work closely with sales teams to achieve targets each quarter- Develop and implement creative and internal processes - which continue to live on todayKey Achievements: - Global recognition for my leadership in the rebranding of Trend Micro- Increased sales 25% and unprompted brand awareness from 2% to 8% in 9 months- Turned Trend Micro products into number 1 in category - previously number 3

Bridgewater, New Jersey, Us

Brother International Australia, is a premier provider of home, home office, and business products, as well as industrial solutions, specialising in printer, fax, MFPs, P-touch, labelling, sewing, and embroidery.Position Held: Marketing Manager – Brand & Business Machines Date: 2008-2011Promoted from Marketing Executive to Marketing Manager of Business Machines, and then later to include Brand, Heidi was responsible for providing strategic guidance for the IT & Office Products division and for the Corporate Brand; to plan.Key Roles:- Manage BIA’s branding and ensure it remains in line with global guidelines- Brand architecture and planning- Run and manage National Product Roadshows, media launches and strategic partner’s meetingsKey Achievements: - Initiated and led the first Asia Pacific work groups for Brand Research - Contributed and represented BIA in APAC Marketing Managers meetings- Managed BI Australia’s first OOH campaign (“Printers that Sprint”)Whilst maintaining my Marketing Manager role, for one year, I had accepted a challenge in a sales role as Key Account Manager as part of Brother’s Development Program.

Bridgewater, New Jersey, Us

This role was a challenging opportunity Heidi embraced. While maintaining the Marketing Manager role, for one year she was also required to report to the Retail Channel Manager, and accept responsibility for the effective sales and marketing management of two of Brothers’ major retail customers (Big W and DSE) as well as a few non-centralised HN stores. Key Achievements:- Helped achieve the target for the financial year by turning a negative sales result into positive growth- Employee of the Year Award, 2010Key Roles:- Capitalising on new business opportunities - Developing and implementing marketing plans- Creating tactical and strategic exclusive customer plans- Managing distribution, pricing and selling activities

Suwon-Si, Gyeonggi-Do, Kr

Reporting to the General Manager - Telecommunications, Heidi managed marketing budgets, liaised with the ABT line and BTL advertising agencies, implement marketing and business strategies, manage market research and support sales teams.

Sydney, Nsw, Au

Bachelor Of Management (Marketing), Management, Strategic Marketing

Strategic Marketing

Accelerating B2B Marketing

Events For The Digital Age

Influential Women, Lead And Communicate With Authority And Authenticity In The Workplace

Demand And Account-Based Marketing

Education record