Heidi Webster

Heidi Webster Email and Phone Number

Partner Marketing Leader - Promoting the Value of Partnerships - Illuminating Women Leaders - Guiding the World’s Future Expert Cyclists @ Equinix
One Lagoon Drive, Redwood City, California 94065, us
Heidi Webster's Location
Redwood City, California, United States, United States
Heidi Webster's Contact Details
About Heidi Webster

Heidi is an award-winning marketing professional who excels at thinking creatively and driving engagement with the communities that she works with – be that partners or internal and external stakeholders. She is a performance-driven team leader and in turn, a highly regarded team member. With a proven track record and more than two decades of experience across agency, channel, B2B and consumer marketing, Heidi has in-depth knowledge of building end-to-end integrated marketing campaigns that deliver sustainable results and actively engage. Having led companies through rebrands, developing stand-out partner communication strategies, effective social media plans, and compelling marketing activations that have brought products to the forefront, Heidi has a wealth of experience across the entire marketing spectrum. She has driven global programs with strong local execution nous, reengineered marketing operations and processes, mastered cross-functional collaboration with multiple stakeholders and much more. She brings a holistic and well-rounded view to any partner marketing role. Heidi’s high energy for creativity, innovation, problem-solving and getting things done sees her successfully collaborate with key stakeholders to deliver the latest partner engagement and marketing thinking, making her an asset for any global business. Heidi’s specialties include:Global marketingPartner marketingBuilding communities Brand positioningContent developmentB2B & Consumer marketingResults-driven PRSocial, Marketing AutomationWeb Marketing

Heidi Webster's Current Company Details
Equinix

Equinix

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Partner Marketing Leader - Promoting the Value of Partnerships - Illuminating Women Leaders - Guiding the World’s Future Expert Cyclists
One Lagoon Drive, Redwood City, California 94065, us
Website:
equinix.com
Employees:
5
Heidi Webster Work Experience Details
  • Equinix
    Senior Partner Marketing Manager
    Equinix May 2023 - Present
    Redwood City, California, Us
  • Equinix
    Partner Marketing Manager
    Equinix Jul 2018 - Jun 2023
    Redwood City, California, Us
    - Winner of 2020 Equinix Asia-Pacific Impact Award - Channel marketing plan owner; development and execution with key strategic partners across Australia, Asia-Pacific and International. - Asia-Pacific MSFT Alliance Marketing Lead. - Global Telstra Alliance Marketing Lead. - Track record of highly impactful & innovative Australian, Asia-Pacific and Global campaigns & programs. - Passionate about partner engagement and channel success. - Continued education including Forrester's SiriusDecisions B2B Foundations and Events for a Digital Age & Mastering Negotiation Skills. - Equinix Women Leaders Network Volunteer (EWLN)
  • Panasonic Australia
    Marketing Communications Manager
    Panasonic Australia Dec 2012 - Jul 2018
    Sydney, Nsw, Au
    Panasonic Australia is a leading consumer electronics and business systems company with a category turnover of over $450 million.Heidi is responsible for developing the marketing communications strategy and leading implementation plans across CE product categories in line with the product plans for the year.Key Roles:- Plan and execute all national roadshows, product launch events for the press, retail expos and conferences- Develop and execute Retail and Etail channel advertising plans.- Manage all promotions and in store layouts.
  • Trend Micro
    Consumer Marketing Manager, Anz
    Trend Micro Jan 2011 - Nov 2012
    Tokyo, Japan, Jp
    Trend Micro is a global leader in security software and solutions, specialising in digital information Cloud Computing, Virtualisation, Anti-Virus, Endpoint Security, Mobile Security, Web Security, and Cloud Security.Reporting to the MD, and managing a team of 3 direct reports, Heidi marketed the IT consumer products & services in Australia & New Zealand. Heidi was brought on to recreate a retail presence and drive the channel.Key Roles:- Manage the planning and execution of cross channel integrated campaigns- Work closely with sales teams to achieve targets each quarter- Develop and implement creative and internal processes - which continue to live on todayKey Achievements: - Global recognition for my leadership in the rebranding of Trend Micro- Increased sales 25% and unprompted brand awareness from 2% to 8% in 9 months- Turned Trend Micro products into number 1 in category - previously number 3
  • Brother International Corporation
    Marketing Manager - Brand & Business Machines
    Brother International Corporation Jan 2005 - Jan 2011
    Bridgewater, New Jersey, Us
    Brother International Australia, is a premier provider of home, home office, and business products, as well as industrial solutions, specialising in printer, fax, MFPs, P-touch, labelling, sewing, and embroidery.Position Held: Marketing Manager – Brand & Business Machines Date: 2008-2011Promoted from Marketing Executive to Marketing Manager of Business Machines, and then later to include Brand, Heidi was responsible for providing strategic guidance for the IT & Office Products division and for the Corporate Brand; to plan.Key Roles:- Manage BIA’s branding and ensure it remains in line with global guidelines- Brand architecture and planning- Run and manage National Product Roadshows, media launches and strategic partner’s meetingsKey Achievements: - Initiated and led the first Asia Pacific work groups for Brand Research - Contributed and represented BIA in APAC Marketing Managers meetings- Managed BI Australia’s first OOH campaign (“Printers that Sprint”)Whilst maintaining my Marketing Manager role, for one year, I had accepted a challenge in a sales role as Key Account Manager as part of Brother’s Development Program.
  • Brother International Corporation
    Key Account Sales Manager - Mass Retail
    Brother International Corporation Apr 2009 - Mar 2010
    Bridgewater, New Jersey, Us
    This role was a challenging opportunity Heidi embraced. While maintaining the Marketing Manager role, for one year she was also required to report to the Retail Channel Manager, and accept responsibility for the effective sales and marketing management of two of Brothers’ major retail customers (Big W and DSE) as well as a few non-centralised HN stores. Key Achievements:- Helped achieve the target for the financial year by turning a negative sales result into positive growth- Employee of the Year Award, 2010Key Roles:- Capitalising on new business opportunities - Developing and implementing marketing plans- Creating tactical and strategic exclusive customer plans- Managing distribution, pricing and selling activities
  • Samsung Electronics
    Marketing Executive
    Samsung Electronics Jan 2004 - Dec 2004
    Suwon-Si, Gyeonggi-Do, Kr
    Reporting to the General Manager - Telecommunications, Heidi managed marketing budgets, liaised with the ABT line and BTL advertising agencies, implement marketing and business strategies, manage market research and support sales teams.
  • News Corp Australia
    Media Marketing Analyst
    News Corp Australia 2000 - 2003
    Sydney, Nsw, Au

Heidi Webster Skills

Marketing Strategy Key Account Management Negotiation Advertising Retail Consumer Electronics Brand Development Market Research Team Management Marketing Communications Analyst Relations Budgets Marketing Management Product Marketing Strategy Strategic Partnerships Brand Management Sales Operations Multi Channel Marketing Strategic Planning Marketing Crm B2b Marketing Social Media Marketing Leadership Management B2b Integrated Marketing Sales Merchandising Channel Partners Customer Insight Market Planning Marketing Research Public Relations Product Development Digital Marketing Team Leadership

Heidi Webster Education Details

  • University Of Newcastle
    University Of Newcastle
    Strategic Marketing
  • Australian Institute Of Management
    Australian Institute Of Management
    Strategic Marketing
  • Forrester
    Forrester
    Accelerating B2B Marketing
  • Forrester Siriusdecisions
    Forrester Siriusdecisions
    Events For The Digital Age
  • National Institute Of Dramatic Art
    National Institute Of Dramatic Art
    Lead And Communicate With Authority And Authenticity In The Workplace
  • Forrester
    Forrester
    Demand And Account-Based Marketing
  • University Of Virginia Darden School Of Business
    University Of Virginia Darden School Of Business

Frequently Asked Questions about Heidi Webster

What company does Heidi Webster work for?

Heidi Webster works for Equinix

What is Heidi Webster's role at the current company?

Heidi Webster's current role is Partner Marketing Leader - Promoting the Value of Partnerships - Illuminating Women Leaders - Guiding the World’s Future Expert Cyclists.

What is Heidi Webster's email address?

Heidi Webster's email address is he****@****.com.au

What is Heidi Webster's direct phone number?

Heidi Webster's direct phone number is +614382*****

What schools did Heidi Webster attend?

Heidi Webster attended University Of Newcastle, Australian Institute Of Management, Forrester, Forrester Siriusdecisions, National Institute Of Dramatic Art, Forrester, University Of Virginia Darden School Of Business.

What are some of Heidi Webster's interests?

Heidi Webster has interest in Poverty Alleviation, Children, Disaster And Humanitarian Relief, Health.

What skills is Heidi Webster known for?

Heidi Webster has skills like Marketing Strategy, Key Account Management, Negotiation, Advertising, Retail, Consumer Electronics, Brand Development, Market Research, Team Management, Marketing Communications, Analyst Relations, Budgets.

Who are Heidi Webster's colleagues?

Heidi Webster's colleagues are Muhai Dheen, Fabricio Carvalho, Corey O'toole, Ada Ho (She/her), Amarachukwu Ezekwu, Heather Feigin, Darryl Magpantay.

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