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Launched a bunch of stuff over 20 years, including Xarelto's first indication in the US, XGEVA Globally, Prolia Globally, Imlygic Globally. I contributed to at least a dozen launch and brand plans for products in oncology/immuno-oncology, women and men's health, ophthalmology, and pulmonology. Also launched a bunch of devices in Orthopaedic surgery, cardiology and ophthalmology.Most recently I've been consulting in how to build brands from scratch, raise money with an idea and a presentation and clean up and focus a brand that's flagging. I've done 3-month gigs with startups using AI to enroll clinical studies, agencies looking to build and run a competitive pitch for new business and how to build effective remote-based teams across borders.
Avalere Health
View- Website:
- avalerehealth.com
- Employees:
- 1306
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Vp, Account DirectorAvalere HealthSan Francisco, Ca, Us
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PrincipalElixirx Jan 2017 - PresentGreater Los Angeles AreaHealthcare and healthtech consulting focused on business development strategy, marketing strategy development and global product launch planning and campaign creative development.- Created a 3-year brand strategy and promotional plan for DEEP6 AI as their head of marketing targeting KOLs in COEs to implement their proprietary AI clinical trial enrollment platform.- Delivered a business plan and presented in the VC Roadshow to raise funds for a stealth direct-to-consumer tele-health startup resulting in first-round funding.- Pitch prep + workshop facilitation: McCann NYC, MoonRabbit, Freshblood, WundermanThompson, Chuck&Charlie, Craftwell. -
Vp, Account DirectorWunderman Thompson Health Apr 2020 - Aug 2021New York City Metropolitan AreaWorked in both the Orange County and NYC offices to help with the Global HCP and DTC launches of products in Women’s Health and Asthma markets.- Recruited to lead WTOC’s first Pharma client assignment and build the entire agency team from strategy through omni-channel for the US DTC launch of Myovant.- Reframed the global launch strategy, working with cross-functional, co-promote leads between Amgen and Astra-Zeneca for launch.- Rebuilt the agency client service team and collaborated with strategy team to update the brand positioning to successfully deliver launch campaign creative as the Tezspire US HCP client service lead. -
West Coast Operations Lead / Group Account Director | Allergan, Edwards, Abbott Medical OpticsKlick Jan 2015 - May 2016Greater Los Angeles AreaLed the establishment of a West Coast portfolio of clients in MedDerm as the Client Service and Business Development lead remotely supported by a Toronto-based, matrixed delivery team.- Solidified five client relationships representing growth exceeding 50% growth target for the year.Bolstered the existing Allergan assignment, by adding the HCP DAOR and Rhofade DTC DAOR without a pitch, increasing annual 2016 billings forecast by 32%. -
Senior Vice President, Management Supervisor / Amgen, Pfizer, Ortho-Mcneil, Abbott VascularCdm New York Oct 2007 - Dec 2014Los Angeles, Ca | New York, NyAs the third member of the client service team in the LA office, oversaw a portfolio of nearly all of Amgen Oncology products and the growth of the agency from 3 to nearly 50 employees by 2015.- Collaborated with NY teams to build and validate a Pfizer RBW West pilot leading to a nation-wide rollout and a juggernaut Pfizer Primary Care portfolio for CDMNY worth in excess of $20MM of new business.- Led the XGEVA Global Launch team in 2010 and coordinated the launch and delivery of a global brand book to the regions to support the creation of all promotional launch materials.- Collaborated with NY teams to build and validate a Pfizer RBW West pilot leading to a nation-wide rollout and a juggernaut Pfizer Primary Care portfolio for CDMNY.- Pitched and built a bi-coastal team to bring IMLYGIC to market in melanoma, the first clinically relevant cancer vaccine. -
Brand ManagerAmgen Oct 2003 - Oct 2007Thousand Oaks, CaSupported the marketing team on Enbrel in the US and the global commercialization of denosumab in both oncology (XGEVA) and osteoporosis (Prolia).Led cross-functional efforts and participation in bi-annual summit meetings with Global Marketing, Medical and Clinical Development to gain strategic and functional alignment for the launch of Prolia and XGEVA.Creation of a “Rapid Clinical Enrollment” cross-functional program effort, leading to successful trial enrollment in less than 10 weeks. These efforts were recognized as one of only 8 awards given via Amgen’s Marketing Excellence program in 2007. -
Marketing Communications ManagerHostway Apr 2002 - Jul 2003Greater Los Angeles AreaLed Affinity Internet's (acquired by Hostway) company-wide effort to optimize product revenues across 6 brands resulting in 120% increase in sales and a new PR firm securing PC Magazine’s Editor’s Choice award. (Affinity Internet was acquired by Hostway in 2007). -
Co-FounderStudio Asterisk 1999 - 2001San Francisco, CaCo-founder and day-to-day client service and operations director of a design and development agency specializing in the development of UX/UI for web-based applications and client’s presence on the internets.Clients included: Visa International, Documentum, Apexon, BluePumpkin Software, Martsoft, StartUpAgent, GetRelevant, Hotpaper.com (acquired by GoAmerica) and Grassroots.com.
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Senior Account SupervisorThe Delaney Group Mar 1998 - Dec 1999Alameda, California, United StatesSenior client service and new business effort leadership for IPG, TSMC and ADI Monitors. Reworked the old agency model to partner with tech startups in SF & NYC
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Senior Account ManagerHunters & Gatherers / The Silakhan Route Oct 1994 - Mar 1998San Francisco, California, United StatesServed as the agency client lead for Marshall Industries’ dramatic transformation from a $400 million to $1.8 billion e-commerce powerhouse, chronicled The New Economics, a Harvard Case Study & led the publication effort for Free Perfect and Now, CEO Rob Rodin[3] .
Heidi Wright Skills
Frequently Asked Questions about Heidi Wright
What company does Heidi Wright work for?
Heidi Wright works for Avalere Health
What is Heidi Wright's role at the current company?
Heidi Wright's current role is VP, Account Director.
What is Heidi Wright's email address?
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What is Heidi Wright's direct phone number?
Heidi Wright's direct phone number is +131079*****
What are some of Heidi Wright's interests?
Heidi Wright has interest in Science And Technology, Education, Health.
What skills is Heidi Wright known for?
Heidi Wright has skills like Advertising, Strategy, Marketing Strategy, Integrated Marketing, Digital Strategy, Strategic Planning, Creative Strategy, Marketing Communications, Social Media, Product Launch, Interactive Marketing, Oncology.
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