Heidi W. Email & Phone Number

Memphis, Tennessee, United States

Baton Rouge, Louisiana, United States

• Directed organizational branding and marketing efforts, enhancing community identity and engagement through comprehensive media and public relations strategies.• Managed and updated the organization's website and social media platforms using Meta Business Suite to reflect current CAA adoptable animals, events, programs, and news.• Designed and disseminated monthly e-newsletters using MailChimp, ensuring consistent communication with subscribers.• Planned, organized, and executed major fundraising and community events, such as Fur Ball, Cap City Beer Fest, overseeing all logistics, budgets, and staff/volunteer coordination.

Baton Rouge, Louisiana, United States

• Assist with set up, operations and take down of special effects, lighting, cryo, bubble/snow machines, fog, etc. across various live events across southern Louisiana including the New Orleans Saints at Caesars Superdome, Hendricks House of Wonders - Tales of a Cocktail New Orleans, and Best Dressed of Baton Rouge.

Baton Rouge, Louisiana

• Created, and executed a national championship celebration incorporating sponsors, vendors, a Mardi Gras style parade and presentation ceremony for the 2022 LSU Women’s Basketball Team and over 20,000 fans. • Planned, budgeted & executed marketing plans for LSU football, baseball, women’s gymnastics, men’s & women’s basketball, & volleyball. • Creator for scripting, supervision of promotional staff & direction of all audio, video & PA efforts. • Game Day presentation director for all live home events within the LSU football, women’s basketball and baseball programs. Including home post season NCAA tournaments.• Maintained, created content for, loaded & executed LSU videoboards at Tiger Stadium, Alex Box Stadium and the Pete Maravich Assembly Center for all LSU football, baseball, gymnastics, men’s & women’s basketball and volleyball. • Coordinated and build out in-game stat content presentation on two videoboards at Alex Box Stadium.• Worked with LSU Sports Properties to curate and creatively execute sponsor content at all LSU athletics events. • Coordinated new coaches marketing and introductory press conferences in conjunction with our administrative and communications departments. • Supervised 12 student interns; helped them direct & develop their promotional strategies as well as worked in depth supervising and maintaining the Graduate Student program for the department. Including educating and preparing for careers within the collegiate sports industry.

Lincoln, Nebraska Area

• Planned, budgeted & executed marketing plans for baseball, women’s soccer, men’s & women’s gymnastics, men’s & women’s tennis & women’s rifle. Including creation of scripting, supervision of promotional staff & direction of all audio, video & PA efforts. • Organized, planned & executed various JV Team Kids Club exclusive events with different Nebraska Athletic teams including meet & greets, exclusive experiences, as well as maintained weekly email updates to all members & quarterly membership gifts.• Maintained, created content for, & cued Nebraska’s iPTV program which controls content on all TV screens of Memorial Stadium on football game days & the Bob Devaney Sports Center during all volleyball, wrestling & gymnastics events.• Created various graphic design projects for advertising events including digital billboards, table trifolds, posters, flyers & t-shirt designs within the Adobe Suite• Supervised 12 student interns; helped them direct & develop their promotional strategies as well as worked in depth with the “Iron N” - a student run centralized fan base of UNL athletics responsible for nationally recognized student section stunts & “tifos” across all major varsity sports. • Maintained & created content for a shared digital advertising board with up to date Husker events and game day information located at the entrance of the Bob Devaney Sports Center and the Nebraska Innovation Campus.

Lincoln, Nebraska Area

• Planned, budgeted, & executed marketing plans for 10 varsity Olympic sports including producing and directing all aspects pertaining to their home events, creation of script, supervision of promotional staff, and direction of all audio, video and PA.• Assisted with the game day production of football, men’s basketball, women’s basketball, & volleyball.• Planned & produced the Husker Nation Pavilion in conjunction with IMG on football game days, focused on the game day experience & gave fans an opportunity to interact with key sponsors in a family friendly environment. • Facilitated in the planning & execution of several on campus events to promote student ticket sales.• Rebranded, promoted & directed all planning and execution for the “Nebraska JV Team” – the official kids club of the Huskers, including all social media.• Assisted the Chicago Bulls promotional team with game day production during their final neutral site exhibition game at Pinnacle Bank Arena vs. the Dallas Mavericks.• Assisted in the game direction & production of the 2015 NCAA Volleyball finals in Omaha.

Athens, Georgia Area

• Implemented & managed the inaugural season of a points based student rewards program with over 6,600 members increasing student attendance to all home athletic events & functioned as the main point of contact.• Created fliers & assisted with social media updates in weekly on-campus grass roots style promotions.• Executed the display of revenue producing advertisements (ProAds) within football game day operations.• Planned & organized over 15 promotional events within the community involving student athletes • Helped supervise 10-15 student assistants, procured/organized national anthem singers & provided a promotional presence in support of coaches during local appearances & events within the community. • Organized & executed promotional events for non-football sports on campus, encouraging fan interaction adding to the overall football game day experience. • Managed a benchmark community program honoring elementary & middle school students, acknowledging student excellence & improvement in the classroom as well as generating ticket sales for Georgia baseball.• Assisted with game day production i.e., direction of video cues, public announcements & in-game promotions.• Facilitated the planning & execution of the fall picture & autograph day for all varsity sports.

Athens, Georgia Area

• Assisted with giveaways, in-game activities, and autograph sessions at softball, gymnastics, men’s basketball, women’s basketball, baseball, men’s tennis and women’s tennis.• Executed pre-game and in-game promotions for softball for the 2013 season.• Participated in hospitality for officials and coaches during 2013 Regional NCAA Tennis Tournament.• Helped run special community outreach events with different sports throughout the semester.• Participated in a grass roots style marketing campaign on campus to increase student attendance.• Facilitated the organization and execution of promotional campaigns during spring sporting events.• Served as the main fan contact point for information on the events of the day.• Ensured a positive and unique fan experience at every sporting event to increase fan loyalty.• Was promoted to full time promotional assistant after only one semester.

Kennesaw, Ga / Athens, Ga.

• Handled customer service issues and created the “Starbucks Experience”.• Made a variety of hand crafted specialty coffee drinks quickly and efficiently.• Facilitated in executing promotional events for new products.• Assisted in store changes for each season including decorations and merchandise.

Kennesaw, Ga

• Created a data base for group exercise class attendance.• Executed data analysis of student recreation center use based on weather and seasonal events that was used in the planning and building of the new student recreation center.

Athens, Georgia Area

• Gave Tours of the property and sold 12-month leases to prospective residents.• Facilitated dispute resolution for customer service issues with current and prospective residents.• Planned and produced community events for residents such as the annual luau which included a DJ, contests, prizes, food and drinks.

Athens, Georgia Area

• Oversaw hourly/salary payroll for 250 staff members & trained new student assistants in policies and procedures.• Helped manage and organize company events, through invitation distribution, RSVP list management, and processed event invoices.• Entrusted with sensitive personnel information and with the proper filing of personal documents. • Assisted the HR coordinator with customer service issues and processing newly hired personnel and terminations.