Heidy Gouvea Email & Phone Number

Miami, FL, US

Miami, Florida, United States

Accounting Process Improvement in AR & AP Departments.

Miami, Florida, United States

Miami, Florida, United States

Orlando, Florida, United States

• Project delivery – handled logistics, purchasing, vendor management, incident management & presentations.
• Managed end-to-end events: Scope analysis w/clients, budget forecasting & project expenditure management, contracts and legal, marketing strategy and design, ticket sales framework & event management.
• Delivered complete marketing strategy, geographic analysis & business intelligence for all projects.
• VIP liaison – Single point of contact white glove concierge service for VIP’s and clients.
• Key member in merchandising design, production, label collaboration and sales with top brands.

Itu, São Paulo

• Brasil Kirin Indústria de Bebidas S.A.Delivered several projects to grow sales, support department decisions & generates marketing promotion insights.
• Project specialist – lead role in route optimization for sales agents across the country, plus training 48 distributor sites on tool
• Sales support to agents across Brazil, for dealer management audit program.
• Created regional sales matrix, performing statistical analysis of company’s products across regions, & delivered gap analysis insights
• Development and analysis of the beer brand sales dashboard with the KPIs performance.
• Architected night sales operations framework: designed, prototyped, tested and implemented model --> delivered in 6 months, with 3x revenue increase in 2017.

Vinhedo

• Performed market research, sales accuracy & PPU analysis.
• Sales support specialist: prospected new customers, with a focus on market expansion.
• Post-sales support: customer satisfaction survey, sales reports, presented to company board and sales teams.

Campinas Area, Brazil

• Oversaw business process optimization, along with sales support & analysis.
• Business process optimization – re-mapped several legacy processes to optimize efficiency and cost.
• Pre-sales analysis: Competitor analysis & comparative portfolio and fashion trends in the market.
• After-sales support: Conducted quantitative & qualitative satisfaction analysis of customers/representatives.
• Created sales dashboard: mapped product types, region, product life-cycle management, machine and others, to present insights for market expansion and to optimize shift loading.
• Performed cost vs markup analysis to continually adjust price, to ensure competitive pricing in market while preserving profit margin.

Campinas Area, Brazil

• Business analyst role, interfacing sales teams and market intelligence teams.
• Responsible to identify and to remove nationally tablet devices whose specifications was decreasing internet service sales and giving non good reviews for data usage.
• Sales support: Created comparative market intelligence packages for the sales team.
• Created & executed training and synced services & promotions globally.
• Performed market intelligence: Pricing research, analysis of the KPIs performance, audit trail, new service launch strategy, dealer’s action plans, geo-marketing, interface with sales, HR, IT and IT networks team.
• Created network strength reports using the sales teams’ field data, to determine network coverage expansion strategy and rollouts to follow-up implementation.

Campinas Area, Brazil

• Market Intelligence analyst for 5 engineering IT departments which create new technologies globally.
• Collected data and interfaced the sales department with the board of directors to develop sales strategies.
• Key role in corporate and company’s customer relationship management and processes optimization.
• Business Intelligence: Worked with trend analysis, development of new markets, sales forecasting, analysis of corporate performance and utilization of social media.
• Program management: real-time interfacing of administrative departments, tech departments and sales & marketing, with corporate strategy & guidance from top management and company board.
• Designed & created several dashboards to optimize time – improved labor efficiency by 97%, for 2 pax.

Campinas Area, Brazil

• Performed more than 30 critical projects for business units, factory facility and corporate departments.
• Projects: Optimized process, developed a database for analysis, implemented 5S training at the production site, conducted extensive market research to develop new products and for market expansion, setup reduction.
• Engaged > 100 hours of training including: Six Sigma Greenbelt, Lean Manufacturing and Project Management.

Campinas Area, Brazil

- Conducted market data analytics for the college’s marketing department, analyzing comparative student admission trends as well as student academic distributions.- Student affairs and education coordinator: Handled front of house operations - Briefed prospective students on courses, prices, etc- Conducted tours for students and visitors

Campinas Area, Brazil

- Collected, arranged and archived articles and information from 25 years of legacy and history of the institution to compile into a memorial book.- Designed and produced the memoirs book, using photoshop etc, to assist in producing the pre-publication version.

Mba, Business Administration And Management, General, Distinction

MBA in Business Strategy, Marketing Plan, Communication & Customer Relations

Specialist, Business & Market Intelligence

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services, Distinction