Heidy Mcwhorter Email and Phone Number
STRATEGIC PARTNER AND BUSINESS DEVELOPMENT EXECUTIVEI drive bottom-line revenues through partner and experiential marketing initiatives for industry leaders.As an accomplished, strategic partnership executive and culturally competent leader, I have an entrepreneurial spirit and expertise in internal and external stakeholder management, relationship building, and partnership development. I connect people and brands and deliver exciting products to customers both online for eCommerce and in-store for brick and mortar retail. Known for building robust relationships from scratch or turning around faltering partnerships in record time, I leverage a transparent and personable communication style to reach mutually beneficial goals and objectives. My background includes driving marketing and business development initiatives for Fortune 500 and 1000 Brands. In addition, I hold a Masters in International Communication and Media Law and Bachelors in Business Administration in Marketing and Business Broadcasting. CORE COMPETENCIESC-Suite Relationship Building | Partnership Management | P&L Management | Project ManagementPortfolio Management & Growth Strategy | Negotiations, Proposal Development & Presentations | Partnership Strategy Global Sales & Strategic Marketing | Market Research & Competitive Analysis | Global New Business Development
Lime Media
View- Website:
- lime-media.com
- Employees:
- 99
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Vice President, Experiential Partnerships And GrowthLime MediaOrlando, Fl, Us
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Vice President, Experiential Partnerships & GrowthLime Media Feb 2024 - PresentRockwall, Texas, UsLeading experiential partnerships with brands to strategically engage directly with customers in magical ways nationally and locally and bring imagination to life. Leveraging experience from building partnerships for Disney and LEGO, Heidy serves brands to enable them to swiftly and cost efficiently activate and exceed KPI goals. LIME Experiential is the world’s largest experiential activation and mobile marketing company with thousands of B2C and B2B activations nationwide with leading brands from Disney to Coca Cola, LEGO to Marvel, UBER,J&J, LV, NIKE, Amazon, Twitter, GE Healthcare to Southwest Airlines, KIND to … With the largest fleet of assets and vehicles to leverage, LIME creates, builds and activates extraordinary experiences from one off events to road shows and OOH marketing to trade shows.
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Head Of Strategic Partnerships And Promotions - Legoland, Peppa Pig, Madame Tussauds, Sea LifeMerlin Entertainments Jan 2022 - PresentPoole, England, Gb -
Disney Corporate AlliancesThe Walt Disney Company 2016 - PresentBurbank, Ca, UsBuilding alliance relationships / multi-year Strategic Marketing Partnerships with global and national leading brands across Disney’s 4 business segments including Disney Parks & Resorts Consumer Products and Experiences (DPEP), Direct-to-Consumer & Streaming, Disney Studios / Marvel Lucas, Broadcast Media (ESPN, ABC, Disney Channels, National Geographic) -
Senior Marketing ConsultantInterstate Batteries 2015 - 2016Dallas, Texas, UsConsumer Marketing for 212 Interstate Batteries local franchise and corporate stores -
Senior Marketing & Business Development ConsultantRoma Boots 2014 - 2015Dallas, Tx, UsRoma Boots is a socially conscious 'buy one give one' boot company that merges fashion with philanthropy to help impoverished children around the world. Learn more at romaboots.com #givingpovertytheboot -
Vp Business Development & Marketing ConsultantNgame, Inc. 2014 - 2015nGame is redefining Customer Intelligence and the 360-degree view of individual customers. Innovative B2C brands who are committed to true customer-centricity want to know everything they can about each of their customers - from the customer's perspective. The analytics platform breaks new ground by connecting social data from Facebook and Twitter to existing CRM and Loyalty data - down to the specific individual customer level. Resulting new insights about customers can be used in any channel to drive a better personalized and relevant customer experience and revenue growth. nGame was bought by FullContact in 2015.
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National Corporate Brands Interactive Marketing Business DevelopmentReachlocal 2011 - 2013Woodland Hills, Ca, UsDigital Advertising and Marketing - Business to Business and Business to Consumer -
Senior Director Marketing / Business Development & Client Account Management ServicesTargetbase 2010 - 2012Irving, Texas, UsOmnicom Agency - CRM, Database Marketing, Direct to Consumer Marketing -
Director, E-Commerce & Business DevelopmentOptimum Return, Llc - Ecommerce Service Provider 2007 - 2010Ecommerce Platform Provider to Harry & David and private labeled for many leading brands
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Internet Business Director - E-Commerce & Direct To Consumer MarketingHit Entertainment 2005 - 2007Us13 Brands - Thomas the Tank Engine, Barney, Bob the Builder, Angelina Ballerina, The Wiggles, Postman Pat, Wishbone, Penguin... -
International Director, European Business Development & MarketingVartec Telecom 2002 - 2004Dallas, UsDallas Based telecom company - traded in Europe as EurExcel TelecomManaged new business development, events, and marketing in Ireland, UK, Holland, Austria, and Germany. -
Vice President, Business Development & MarketingIgnitetech 1999 - 2001Austin, Tx, Us -
Vice President, Marketing & DrtvNational Media Corporation 1997 - 1999Philadelphia, Pa, UsTraded as NM on NYSE. Global TV Infomercial Direct Response TV advertising corporation headquartered in US. National Media Corporation/ Quantum TV is the world's largest publicly held direct response (infomercial) television company and a leader in the growing world of electronic commerce. The company broadcasts more than 3,000 half hours of programming weekly throughout the world, bringing its programming to more than 370 million television households in more than 70 countries worldwide. As it approached the end of the century, National Media hoped to begin providing live, taped, and on-demand video programming over the Internet. -
Director, Cable Affiliate Sales, Marketing & PrTvsn 1996 - 1997Frenchs Forest, Nsw, AuTelevision Shopping Network Australia- Asia launched by former President of QVC UK -
Director, Cable Affiliate Relations & ProgrammingQvc 1993 - 1996West Chester, Pennsylvania, UsLaunch team for QVC the Shopping Channel in the UK and Europe
Heidy Mcwhorter Education Details
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Baylor University - Hankamer School Of BusinessMarketing & Business Broadcasting -
Macquarie Graduate School Of Management (Mgsm)International Communication & Media Law
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Baylor University - Hankamer School Of BusinessMarketing & Business Broadcasting
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Marshall High School
Frequently Asked Questions about Heidy Mcwhorter
What company does Heidy Mcwhorter work for?
Heidy Mcwhorter works for Lime Media
What is Heidy Mcwhorter's role at the current company?
Heidy Mcwhorter's current role is Vice President, Experiential Partnerships and Growth.
What schools did Heidy Mcwhorter attend?
Heidy Mcwhorter attended Baylor University - Hankamer School Of Business, Macquarie Graduate School Of Management (Mgsm), Baylor University - Hankamer School Of Business, Marshall High School.
Who are Heidy Mcwhorter's colleagues?
Heidy Mcwhorter's colleagues are Lawrence Williams, Richard Casarez, Jennifer Oquialda, Brad Peters, Cpa, Brie Cline, Kam Naidoo, Riley Isom.
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