Heike Robins Email & Phone Number

Putnam Valley, Ny, Us

Olympia, Washington, United States

Performed crucial business and systems analysis on a range of systems and projects for the Capital Programs Division (CPDM) of the Washington State Department of Transportation on their “eConstruction” systems modernization and business transformation initiative. * Trusted liaison between business stakeholder groups and the technical project teams, able to speak and translate the language of both the technical and the business.* Conducted stakeholder requirements elicitation… Show more Performed crucial business and systems analysis on a range of systems and projects for the Capital Programs Division (CPDM) of the Washington State Department of Transportation on their “eConstruction” systems modernization and business transformation initiative. * Trusted liaison between business stakeholder groups and the technical project teams, able to speak and translate the language of both the technical and the business.* Conducted stakeholder requirements elicitation, synthesis, and documentation for replacement of processes and systems that support electronic bidding on construction projects by non-state parties, as well as requirements for replacement of the contracts management system and automation for document retention.* Developed stakeholder engagement plans for, and gave a voice to, groups throughout the Agency that depended on the systems, processes, and data in the eConstruction scope.* Created detailed, readable, codable, and testable functional design documentation for the rules governing data interface record selection, field-level data mapping, and data transformation logic, using a blend of agile and classic ‘waterfall’ specification techniques depending on the need.* Developed comprehensive documentation and views of the eConstruction scope’s current-state landscape, through collaborative partnership with stakeholders throughout the Agency, using formal modeling methods and BA techniques including data modeling, process flow documentation, and capability & functional mapping. * “Reverse-engineered” undocumented current-state systems and processes, including finding and deciphering hidden SQL stored procedures/views in intermediate databases to be accounted for in new system designs.* Collaborated with developers and business experts to develop solution design requirements for data migration/conversion, including developing SQL queries to both determine database designs, and test the results of the migration program. Show less

Greater New York City Area

Partnered with clients, vendors, internal business and technical leads to integrate complex systems and data warehouses to create operational efficiencies, analyze program performance and user behavior for enhanced targeted marketing. Managed team of eight (three developers and five offshore QA) and performed data analysis to attain quality and robust reporting. Successfully managed projects with global vendors and cross-functional teams to solidify development efforts, integration points and… Show more Partnered with clients, vendors, internal business and technical leads to integrate complex systems and data warehouses to create operational efficiencies, analyze program performance and user behavior for enhanced targeted marketing. Managed team of eight (three developers and five offshore QA) and performed data analysis to attain quality and robust reporting. Successfully managed projects with global vendors and cross-functional teams to solidify development efforts, integration points and end to end testing. PROJECT MANAGEMENT * Led client/vendor discussions to evaluate user level reporting needs; built client specific solutions, facilitating program performance analysis including ROI and user behavior; leveraged data for refined targeting for future programs. * Engineered complex, highly configurable, automated reporting and publishing platform to amalgamate data and output files with customizable formats, labelling, granularity and cadence; ensured WebMD could sustain growth and maintain high efficiency while remaining flexible to support evolving requirements and a spectrum of client expectations and needs. * Designed and developed an integrated system incorporating third party software, data ETLs and multiple websites/systems that improved the efficiency of survey execution by 40% and feasibility analysis accuracy by 15% to increase revenue and margins, expand business and enhance marketing reach and effectiveness. OPERATIONS * Restructured QA process to ensure consistent quality and better support of clients customized needs; established comprehensive templates, test plans and SQL and developed automated test scripts enabling accurate and more frequent reporting. * Spearheaded data services troubleshooting and developed interdepartmental processes and training that enabled company to maximize accurate quality of data, maintain client trust and support analysis and future e-marketing with a comprehensive data warehouse. Show less

Greater New York City Area

Established process and operations for product development, across multiple teams. Lead system development and migration initiatives. * Led migration of client applications to the WebMD environment, to ensure compliance with company standards and system support. * Established new Invitation Product Platform to support client-specific product implementations with complex configuration and personalized content capabilities. Migration enabled elimination of over 50 custom application… Show more Established process and operations for product development, across multiple teams. Lead system development and migration initiatives. * Led migration of client applications to the WebMD environment, to ensure compliance with company standards and system support. * Established new Invitation Product Platform to support client-specific product implementations with complex configuration and personalized content capabilities. Migration enabled elimination of over 50 custom application and databases and faster, higher quality program turn-around for clients. * Designed and developed online SharePoint documentation repository to provide uniformity and ease of reference across products, resulting in program development efficiency and continuity. Show less

Greater New York City Area

Managed the requirement's gathering and development of promotional products. Led team of three developers and partnered with other team leads for program and process development. * Developed business process to manage concurrent project timelines and streamline resourcing, resulting in timely client program delivery. * Partnered with major pharmaceutical clients to manage the requirements intake/analysis and development of technically demanding promotional product implementations… Show more Managed the requirement's gathering and development of promotional products. Led team of three developers and partnered with other team leads for program and process development. * Developed business process to manage concurrent project timelines and streamline resourcing, resulting in timely client program delivery. * Partnered with major pharmaceutical clients to manage the requirements intake/analysis and development of technically demanding promotional product implementations. Established a documentation repository resulting in accurate/robust project executions and high client satisfaction. * Established quality assurance/launch process, to ensure data integrity for timely and accurate client reporting. Show less

Greater New York City Area

Led implementation to support the new eDetail product. Troubleshoot issues for ecommerce sites and analyze incorporation of new features. * Established robust framework and reusable feature set for building eDetail web-based programs, ensuring efficient development for revenue generating client programs. * Developed database and fulfillment reports, to support geo-specific and call to action functionality, enabling external partners to have additional touchpoints with and… Show more Led implementation to support the new eDetail product. Troubleshoot issues for ecommerce sites and analyze incorporation of new features. * Established robust framework and reusable feature set for building eDetail web-based programs, ensuring efficient development for revenue generating client programs. * Developed database and fulfillment reports, to support geo-specific and call to action functionality, enabling external partners to have additional touchpoints with and incentives for Heathcare professionals to increase return on investment. * Led the analysis to assess scope, pinpoint cause and develop solution for ecommerce site displaying incorrect user information, solved technical issues, reestablishing site stability and user confidence. * Developed solution to track and prevent coupon and gift certificate fraud, ensuring a balance between customer satisfaction and financial exposure for the company Show less

Clients included: Chrysler, Dorn Technologies, Medsite, Merrill Lynch