Heike Kröning Callsen Email & Phone Number

Copenhagen Area, Capital Region, Denmark

Taking part of building up a Danish Cash Management Business Insight department of Nordea with Nordic functional responsibilities. Main goals: Best in class customer satisfaction and stakeholder satisfaction. ThoughtLeadership Primary responsibilities: - Develop the proactive consultant role towards our customers and CM Sales organization. - Content contributor to the strategic dialogue and customer activities. - Stakeholder management – networking with internal and external parties of relevance to the sales and commercial agenda. - The hub for knowledge sharing towards CM Sales and the internal CM Value Chain through leadership, business insight, strategic themes etc. - Provide added value to the Sales teams through advisory, events, proposals, competence building etc.

Århus Area, Denmark

Responsible for analyzing the Treasury Risk Management Value Chain with the purpose of evaluating and diagnose the Treasury Management, focusing on areas as operational and financial risk, resource optimization, security, enhanced decision making and system support.Selected results:• Evaluation of Treasury tasks, time consuming and optimizations• Documentation of work flow processes and manual processes• Evaluation of ERP and TMS system support and system integration• Evaluation of guidelines and policies, resources, operational and financial risk, compliance, overview, reporting and decision making• Suggested solutions and action plan for improvements on short and long term perspective including emphasized value drives and costs/benefit analysis.

Denmark

Responsibilities:Sole responsible for sales of the Treasury Management System for Corporate Treasuries, SUPERPORT. Responsible Product Manager for SUPERPORT to corporate as well as financial institutions and responsible for strategic planning of the products development and its alignment with market requirements. Responsible for the product’s road map.Primary working areas:Sales Executive (“hunter”) and Product Manager, working within the domain of Corporate Treasury.• Development of marketing and sales material e.g. client case stories and presentations• Development and execution of a value based sales and advisory concept • Manage and power the sales process – open doors, make contact, make offer letters and business case, present solutions and negotiate on management level• Planning and hosting of client events, round tables and client conference • Acquire knowledge of the competitors, market trends and value drivers and the associated need for coverage of Treasury Management System solution• Manage and power the products strategic road map, making internal business cases and negotiate on management level for system development• Design and development of SUPERPORT modules and functionalities and test the alignment with the market requirements e.g. design of a new module for Cash Flow Forecasting.• Business planning, market planning Selected results: As sole new sales responsible for SUPERPORT, I implemented the new restructured pricing model, improving new customer profitability.I completely reorganized the sales process from product sales to advisory based sales and increased the profitability seen from the client perspective.This naturally led to focusing sales resources by reducing the number of prospects but increasing likely sales.New sales value more than doubled compared to previous years in addition to a strong pipeline being build. However, major part of the pipeline never realized due to change of strategy for the product.

Copenhagen Area, Denmark

Building and developing a portfolio of major Danish and International Mid and Large Corporate companies in terms of Global Cash Management and International Banking as well as targeting new business worldwide.Primary working areas:Executive sales and advisory role as “hunter” and “farmer”.• Responsible for design and sale of global cash pool structures and global cash management solutions • International banking advisory including sale of local banking solutions in many countries worldwide.• Advisory of global legislations and opportunities for repatriation of funds and trapped cash from various countries• Advisory of System Communication Infrastructure like Global Corporate Access Gateway and international payment infrastructure• Implementation, Sale and Execution of “Corporate Financial Value Chain” projects for large Danish corporate companies, creating significant savings and efficiencies for our customers.• Leader of global client teams in terms of sales, offer letter processes and implementations projects • Manage and power the sales process – open doors, make contact, make offer letters and business case, present solutions and negotiate on management level• Development of Cash Management products. • Hosting Client events and Client conferences• Presentation of the client cases in global business committees, based on internal business cases• Global responsible for client income, business planning, market planning and budgeting. Selected results: Building up the Danish Cash Management department from acquisition of the first small customers to being among the top three leading Cash Management Banks in Denmark.

Copenhagen, Denmark

Client Executive Large Danish Corporates.Acquisition of Credit Lyonnais Copenhagen by Dresdner Bank with a reduction of more than 50% of employees while maintaining same client portfolio and tasks as Senior Account Manager, Credit Lyonnais, but adding Big Ticket Leasing and M&A.

Copenhagen, Denmark

Responsibilities:Client Relationship Manager and Client Executive for a portfolio of our major Danish and International Large Corporate companies. Global client income and Credit Risk responsible for the portfolio.Development of the business portfolio as hunter and farmer.Primary working areas:• Executive sale of: Global Network of the bank, Trade Finance, Export Financing, Capital Market products • Design and sale of tailor made financial solutions like bilateral loans, club deals, syndications, Private Placements etc. • Credit applications and credit risk preparation• Preparation of offer letters, sales presentations, negotiation of pricing and documentation • Treasury Advisory• Participation and defending cases in Credit commitees and business committees. • Global project steering of client implementations • Handling of complex business solutions • Hosting of Client events and Client conferences. Selected results: Significant role in building up the bottom line of the bank in Denmark and the Danish client base. I was pivotal in winning the position as International Relationship Bank for several Danish Corporate Companies with the focus of Export Finance, Trade Finance and Network banking.I held an important position on the team winning the position as ”co-underwriter” for the IPO of Vestas Wind Systems in 1998.

Copenhagen Area, Denmark

Copenhagen Area, Denmark

Responsibilities:“Career Plan” of 2 years in the Credit and Commercial Department in the Head office of Forstædernes BankPrimary working areas:• Prepare Management reporting of the Credit Risk Portfolio of the bank• Analyse, accept or reject credit applications from the Branch offices.• Meetings with the Branch offices to make plans for improving their credit riskSelected results: Build up and implemented the business process of the bank in terms of restructuring of housing loans

Commercial Center In Taastrup

Significant role in building up a new branch office for Commercial Banking in Høje Taastrup.

Nlp Coach, Nlp

Certified Practitioner & Certified Neuro Linguistic Programming. Certified Practitioner of Time Line Therapy.

Computer Programming, Specific Applications

Adobe Premiere Pro videoredigeringskursus

12

Procesfacilitering enkeltfag

Firstmind Practitioner Certificate

High Performance Coach And Mental Trainer, 11

Activities and Societies: Uddannet af Rasmus Bagger

Academic Level, Social Media, 12

Bachelor'S Degree In Finance And Economics (Hd-F)

Bankskolens 1. Og 2. Del

Hh-Examine, Business/Commerce, General

Matematisk Student/General Certificate A-Level, Mathematics