Heikki Soininen
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Heikki Soininen Email & Phone Number

Head of Customer Experience at Lassila & Tikanoja
Location: Helsinki, Uusimaa, Finland 12 work roles 3 schools
1 work email found @purjebagit.fi LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
Role
Head of Customer Experience
Location
Helsinki, Uusimaa, Finland
Company size

Who is Heikki Soininen? Overview

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Quick answer

Heikki Soininen is listed as Head of Customer Experience at Lassila & Tikanoja, a company with 1035 employees, based in Helsinki, Uusimaa, Finland. AeroLeads shows a work email signal at purjebagit.fi and a matched LinkedIn profile for Heikki Soininen.

Heikki Soininen previously worked as Head Of Business Design at Lassila & Tikanoja and Service Design Lead/Manager at Deloitte Digital Nordic. Heikki Soininen holds International Design Business Management, Extensive Minor Studies And Master’S Thesis, 4/5 from Aalto University School Of Business, Arts And Engineering.

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Email format at Lassila & Tikanoja

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{first}@purjebagit.fi
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Profile bio

About Heikki Soininen

I want to get things done, not get stuck on analysis and what if speculations. For me trial and error is a method of moving forward.I have worn many hats in my diverse career – Business- and Service designer, product developer, wood engineer, entrepreneur, marketer and a professional athlete. This diversity that origins from my passion of exploring new things has given me a good set of tools to view opportunities and problems from various perspectives.As a design thinker I count on cross disciplinary approach. To be able to solve complex business issues and to find profitable new businesses, a combination of various skills and different approaches is required. This change of mindset is something I am currently facilitating at Lassila & Tikanoja.

Listed skills include Hands On Approach, Design Thinking, Product Development, User Centered Design, and 12 others.

Current workplace

Heikki Soininen's current company

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Lassila & Tikanoja
Lassila & Tikanoja
Head of Customer Experience
helsinki, uusimaa, finland
Employees
1035
AeroLeads page
12 roles · 8 years

Heikki Soininen work experience

A career timeline built from the work history available for this profile.

Head Of Customer Experience

Current

Helsinki, Uusimaa, Finland

I my current role I am responsible for developing customer experience, digital solutions and service portfolio management. To succeed, my skilled team of business designers and product owners is implementing a new CX strategy, seeking constantly new ways to improve existing services/processes and finding new business opportunities - always with a good mix.

Apr 2024 - Present

Head Of Business Design

Helsinki Metropolitan Area

At L&T I am responsible for finding new validated growth initiatives within circular economy domain. To accomplish this my team is following market trends, collecting customer insights, analyzing data and co-creating new concepts with customers and business stakeholders. Additional key tasks include e.g. fostering and facilitating innovation culture.

Feb 2021 - Apr 2024

Service Design Lead/Manager

Helsinki Area, Finland

As a service design lead at Deloitte Digital Helsinki, I am wearing two hats. Firstly, being responsible for integrating design thinking with traditional management consultancy fields, such as data analytics, business strategy and human capital. This requires active collaboration with industry and service line leads and eagerness to build cross.

2018 - Feb 2021

Senior Service Designer

Helsinki Area, Finland

Being a service designer at Deloitte is a unique opportunity to build a bridge between design thinking and management consulting. At client assignments I worked tightly with data analysts, strategy consultants, Lean and AI experts to name a few. Projects that I have been either leading or delivering have focused mainly on private sector, in financial and.

Apr 2016 - Feb 2018

Founder, Lead Designer

Purjebägit

Helsinki, Finland

Designing, manufacturing and selling custom made bags from repurposed sails. Tasks include product design and development, supply chain managemnt, e-retail, customer relationships, and accounting. Purjebägit is a project that I started together with my friend for several years ago. We realized that old sails are accumulating in the corners of yacht clubs.

Sep 2009 - Oct 2018

Service Designer

Helsinki

Consulting brands on how to create more meaningful value for their customers and users. Educating service design tools and facilitating co-creative workshops. Conducting ethnographic research to collect consumer/user insights – creating new business and service concepts based on these insights. Working in a multidisciplinary team of brand strategists.

Mar 2014 - Mar 2016

Master'S Thesis Researcher

Korhonen Furniture Factory

Conducting master's thesis about "Enhancing customer value in productization process"Korhonen Furniture Factory is a Finnish manufacturing company, which has decided to shift from producer to provider. They want to provide holistic services in the whole value chain from furniture development to sourcing networks, manufacturing, and maintenance. The goal of.

May 2013 - Dec 2013

Marketing And Business Development

Helsinki

Developing a customer centric marketing strategy and implementing a set of new tools to improve Mobel’s marketing communication and brand management.Mobel Original Design is a small Finnish furniture brand producing minimalistic design furniture for public spaces, operating in B2B business. I began my part time project with mapping all the stakeholders.

Nov 2012 - Sep 2013

Product/Concept Development (Intern)

Espoo

Developing service business strategy and building a partner network for Metsä Wood’s wooden multi-storey house concept.Metsä Wood's offering is the actual wooden frame for the multi-storey house. My goal was to find out how to make their offering more holistic and easier to approach from their clients perspective and therefore improve the customer.

May 2012 - Sep 2012

Product Developer, Process Analyst/Developer (Intern)

Lahti

Developing a new icon plywood product for ISKU together with designers and technology specialists. Consulting Isku with UPM’s new plywood technology.During 2011 ISKU was implementing UPM's new thermoplastic plywood in their production. The same year I was working on a project with the aim of finding new product concepts for the same material. I brought my.

Jun 2011 - Aug 2011

Professional Sailor In 49Er Olympic Class

49Er Team Wärtsilä-Arcada/Gant

Global

Full-time sailing career; included training, sponsorship management, domestic andinternational competitions. Member of Finnish Olympic Committee World Class Training Group, 2006-2008Being a professional athlete has all the elements of entrepreneurship. Running a full time Olympic project required organizing funding and negotiating with sponsors.

Nov 2005 - Sep 2010

Research Assistant, Wood Technology Department (Intern)

Espoo

Designing research methods with department scientists; performed basic research tasks.A summer internship that gave me abilities to understand scientific research but also freedom to ideate how testing equipment could be developed in order to receive more reliable results.

Jun 2010 - Jul 2010
Team & coworkers

Colleagues at Lassila & Tikanoja

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3 education records

Heikki Soininen education

International Design Business Management, Extensive Minor Studies And Master’S Thesis, 4/5

Aalto University School Of Business, Arts And Engineering

Wood Products Technology B.Sc (08/2013); M.Sc 1/2014, Mechanical Wood Engineering, Product Development, 4/5

Aalto University, School Of Chemical Technology

Mechanical Engineering 310 (Me310), Design Innovation Course, 5/5

Year-long intensive product development course focused on design thinking, prototyping and international project management. In.

FAQ

Frequently asked questions about Heikki Soininen

Quick answers generated from the profile data available on this page.

What company does Heikki Soininen work for?

Heikki Soininen works for Lassila & Tikanoja.

What is Heikki Soininen's role at Lassila & Tikanoja?

Heikki Soininen is listed as Head of Customer Experience at Lassila & Tikanoja.

What is Heikki Soininen's email address?

AeroLeads has found 1 work email signal at @purjebagit.fi for Heikki Soininen at Lassila & Tikanoja.

Where is Heikki Soininen based?

Heikki Soininen is based in Helsinki, Uusimaa, Finland while working with Lassila & Tikanoja.

What companies has Heikki Soininen worked for?

Heikki Soininen has worked for Lassila & Tikanoja, Deloitte Digital Nordic, Purjebägit, Kuudes Kerros, and Korhonen Furniture Factory.

Who are Heikki Soininen's colleagues at Lassila & Tikanoja?

Heikki Soininen's colleagues at Lassila & Tikanoja include Alsu Kadyrova, Joonas Roth, Janne Sarkkinen, Niko Lakimo, and Marjo Koponen.

How can I contact Heikki Soininen?

You can use AeroLeads to view verified contact signals for Heikki Soininen at Lassila & Tikanoja, including work email, phone, and LinkedIn data when available.

What schools did Heikki Soininen attend?

Heikki Soininen holds International Design Business Management, Extensive Minor Studies And Master’S Thesis, 4/5 from Aalto University School Of Business, Arts And Engineering.

What skills is Heikki Soininen known for?

Heikki Soininen is listed with skills including Hands On Approach, Design Thinking, Product Development, User Centered Design, User Research, Project Management, Service Design, and Upm Grada Plywood.

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