Implemented lead capture automations for small business owners, increasing client conversions and click through rates.Completed various web design projects for small business owners, coaches, law firms and social projects.Delivered print design materials, like brochures, posters, flyers, banners, increasing my client's brand visibility and recognition.Delivered figh fidelity mockups for web development projects using figma and XD development to aid implementation.Planned and built multiple different website experiences, ranging from e-commerce platforms to small business websites and single landing pages.Engaged with and solved problems for a multitude of different clients from Germany, USA, Philippines and Canada.

Led user-centric design for berry2b’s platforms, transforming user experiences and driving growth from launch to 100,000+ registered users.Redesigned berry2b’s mobile app, enhancing navigation and clarity, resulting in a 25% increase in retention within six months.Oversaw the redesign of berry2bs business platform from research to final visuals, improving user experience and conversion rate by 20% in the first quarter post-launch.Facilitated UX workshops with students, recruiters, and business reps, fostering participatory design and holistic ideation.Directed visual design strategy, managing a team to ensure high standards across all projects.Collaborated with cross-functional teams to translate complex requirements into engaging, visually compelling designs.Conducted design audits, optimizing assets and processes.Managed berry2b’s WordPress sites, implementing SEO best practices and optimizing load times,

Redesigned landing pages and restructured the homepage, contributing to a 25% increase in conversions within three months.Designed intuitive user flows and wireframes, optimizing navigation and functionality to create a seamless experience which helped reach 60.000 registered users in one year after launch.Created visual content such as marketing assets, detailed illustrations, and social media graphics to support brand messaging and outreach.Shaped and refined berry2b's brand identity, aligning visual elements with strategic branding goals.Conducted user research and usability testing to inform design decisions, enhancing satisfaction across web and mobile platforms.Designed intuitive user flows and wireframes, optimizing navigation and functionality to create a seamless, engaging experience.Championed a user-centered approach in cross-functional projects, ensuring alignment with user needs and business objectives.Led UX workshops with end-users and stakeholders, fostering a collaborative, user-driven design culture through participatory feedback.Developed data-driven design solutions that addressed pain points and improved task efficiency, increasing user retention and engagement.

Engaged with a global client base, gaining deep insights into diverse user needs and tailoring designs to meet specific cultural and audience preferences.Led an international, interdisciplinary team, fostering collaboration and ensuring project timelines, design quality, and objectives were consistently met.Spearheaded web development projects on platforms like WordPress and Squarespace, creating visually appealing, functional sites optimized for user engagement.Drove graphic design initiatives with a balance of aesthetics and usability, consistently aligning visual elements with user-centered design principles.

Designed in-game artwork that enriched gameplay visuals and enhanced player immersion.Contributed voice-over elements that added depth to character interactions and enriched the game’s narrative.Applied user-centered design principles in a fast-paced startup setting, adapting design choices based on player feedback and expectations to improve overall player experience.

Managed diverse events including festivals, concerts, and parties with up to 2000 guests, enhancing engagement, operational efficiency, and stakeholder relations, driving repeat business and long-term partnerships.Successfully managed and executed a diverse portfolio of events, including large-scale indoor festivals, cultural concerts, and parties, enhancing engagement and community participation.Collaborated with cross-functional teams to coordinate logistics, secure vendors, and ensure smooth event operations from planning to execution.Led promotional strategies that significantly boosted attendance and visibility, driving repeat participation and solidifying long-term partnerships.