Heiko Trimpel Email & Phone Number

Germany

Ober-Ramstadt

• Head global management of DAW Group's brand architecture for successful implementation of internationally consistent brand positioning. Develop customer-centered, fully integrated campaigns to successfully establish.
• Won German Design Award 2024 for “Brand Identity” for Caparol Brand Relaunch.
• Championed international relaunch of Caparol in 27 countries during 2022/23 by successfully introducing new brand manifesto, brand claim, brand design, and comprehensive image campaign.
• Fostered effective crisis communications during "COVID-19" pandemic by maintaining transparency and trust among stakeholders during challenging times.
• Built up divisions for Employer Branding and Sustainability by steering initiatives to amplify company reputation and employee engagement.
• Drove completion of Frontify as global brand management platform for brand consistency and efficiency across markets.

Ober-Ramstadt

• Served as primary interface for country organisations in core markets (Germany, Austria, Switzerland, France, Spain, Italy, Sweden, Russia, and Poland) to facilitate collaboration on marketing, product portfolio, and.
• Co-ordinated association work and public affairs to mitigate negative press surrounding thermal insulation through industry campaign "dämmen lohnt sich," featuring news anchorman Ulrich Wickert as testimonial.
• Participated as core team member of "Growing Together 22," DAW's largest reorganisation programme to introduce matrix organisation structure encompassing business units, regions, and group functions.
• Secured finalist status for German Sustainability Award in 2018 and Iconic Award in 2017 for Caparol ICONS and honoured with Frost & Sullivan Product Leadership Award in 2017.

Ober-Ramstadt

• Led all marketing, media, and PR activities for Alpina brand in Germany, with functional responsibility for Austria and Switzerland. Grew sales-boosting promotional collaborations, including BILD "Volks-Farbe".
• Instituted "Farbrezepte" product line in association with German star-chef Tim Mälzer, resulting in significant growth in market share within "Ready Mixed" segment, alongside additional listings and extensive PR.
• Known as one of "Best Brands: Top 10 Growth Brands" in 2012, won BHB Customer Service Award in "Marketing Overall" category in 2010, and finalist in EFFIE and Brand Awards in 2010.
• Executed successive relaunch of all product ranges, including product recipes, range architecture, pricing, packaging, and Point of Sale (PoS) presentation by managing over 2K SKUs.

Berlin

• Cross-brand responsibility for all national promotions of Coca-Cola, Fanta, Sprite, Mezzo Mix and Lift.
• Led Coca-Cola’s FIFA World Cup 2006 promotions in Germany, thus achieving highest brand awareness among all sponsors through innovative, large-scale consumer engagement strategies.
• Launched CokeFridge, Germany’s largest FMCG loyalty programme, with over 1M registered users and 1.4B product pack activations annually, resulting in driving sustained customer engagement and brand loyalty.
• Forged strategic partnerships, such as "Coke+iTunes" collaboration to boost brand visibility across Europe through integrated live events and digital activations.
• Revamped Coca-Cola Christmas Truck Tour (2006) to attract 700K visitors and generate 270M PR impressions, thus enhancing brand’s festive image with new Coke song by Sarah Connor.
• Drove European Coke Soundwave Programme (2005) by managing festival activations across multiple countries to strengthen brand appeal among younger, festival-going audiences.

Frankfurt Am Main Und Umgebung, Deutschland

• Spearheaded strategic management of "duplo" brand by maintaining market-leading position in chocolate bar category through effective brand strategy and operations.
• Revitalised "duplo" brand image with "Longest praline in the world" campaign and modernised packaging redesign, resulting in boosting brand appeal till today.
• Directed strategic management of "kinder Surprise", one of Ferrero’s top three best-selling brands in Germany for growth and brand performance.
• Oversaw "kinder Surprise" toy range to secure licensing agreements for "Star Wars" and "Lord of the Rings," resulting in double-digit sales growth.
• Collaborated on Europe-wide launch of digital surprise feature to integrate access codes and online gaming platform, thus increasing consumer engagement.

Master Of Arts, Germanic Languages, Literatures, And Linguistics

M.A., Communication And Leadership

On-the-job Master's program

Staatsexamen, German Language And Literature, 1,1

German Language And Literature