Jeremy Heilpern is the founder and CEO of Ammunition, a full-service advertising agency based in Atlanta, Georgia. Founded in 2017, Ammunition has rapidly evolved into a nimble powerhouse -- think holding co capabilities, but with indie flexibility -- consistently recognized for its growth and impact. The agency has won the Atlanta Business Chronicle’s Pacesetter Award each of the past four years, Inc 5000 and Inc Regionals recognitions, earned a ranking as Atlanta’s fastest-growing agency, and was named one of ADWEEK’s Fastest Growing Agencies in 2024, globally. Ammunition is equal parts digital consultancy and creative shop, offering a full-funnel suite of services, including brand planning, digital strategy, media planning & buying, integrated campaigns, Emmy-winning video production, tech advisory, digital transformation, marketing automation, and CRM. Under Jeremy’s leadership, Ammunition has pioneered a unique messaging architecture that personalizes creative by audience through tailored engagement and automation. This distinct approach drives exceptional results for a broad range of clients, from Fortune 500 companies to high-growth startups.In 2023, Jeremy led the acquisition of Mad Hat Creative, Atlanta’s premier video and post-production studio, further expanding Ammunition’s in-house capabilities. Operating from its Midtown Atlanta headquarters, Ammunition remains privately held and committed to helping clients navigate today’s fast-changing marketplace.Before founding Ammunition, Jeremy served as President of Morrison in Atlanta, where he guided the agency’s transformation from a traditional shop into a growth-focused digital powerhouse. Jeremy has also provided strategic guidance to multiple political campaigns, including a U.S. presidential campaign, and consults with select advertising agencies. Known for his ability to assemble high-performing teams, Jeremy was elected to the Atlanta Ad Club Board of Directors in 2022 and to serve as an advisor to the University of Georgia's Talking Dog agency in 2023.Jeremy’s journey as an entrepreneur began early—he founded his first company at 12 and entered college at 14. This blend of early ambition and industry expertise has shaped the success of leading brands, including Crawford, Samsung, Mitsubishi Electric, Panasonic, Eaton, Honeywell, Westlake, First Data, and Georgia Pacific.For more information on Ammunition, visit ammunition.agency.