Heiman Safeen πŸ“¦
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Heiman Safeen πŸ“¦ Email & Phone Number

Head of Paid Social at Intentio Agency
Location: Helsinki, Uusimaa, Finland 19 work roles 4 schools
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Current company
Role
Head of Paid Social
Location
Helsinki, Uusimaa, Finland
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Heiman Safeen πŸ“¦ is listed as Head of Paid Social at Intentio Agency, a with 11 employees, based in Helsinki, Uusimaa, Finland. AeroLeads shows a matched LinkedIn profile for Heiman Safeen πŸ“¦.

Heiman Safeen πŸ“¦ previously worked as Growth Officer at Ruokaboksi and Growth Advisor / Partner at Huoleton Oy. Heiman Safeen πŸ“¦ holds Master Of Science (Msc), Mechanical Engineering, Passed With Honors from Aalto University School Of Engineering.

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Intentio Agency

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About Heiman Safeen πŸ“¦

Looking to 2x your business? This is how data-driven growth marketing can get you there πŸ‘‡Results for clients across different industries:πŸš€ Increased month-over-month online sales of a meal-kit company by 278 % with a -60 % lower CAC. How: implementing proper tracking, restructuring and optimizing ad accounts (Facebook and Google) together with conversion optimization.πŸš€ Decreased cost per lead from around €115 to €8 within 2 days for an apartment construction company. How: restructuring their Facebook ad account.πŸš€ 54% more leads at a -55% lower cost per lead for a roofing service company. How: optimizing their channel mix, targeting and ads incl. Google search and display ads, and Facebook ads.πŸš€ 55% more leads for a B2B flooring service company. How: optimizing their channel mix, targeting and ads incl. Google search and display ads, and Facebook ads.πŸš€ -47% cost per lead for a cleaning service company. How: using Messenger chatbot and Facebook ads.πŸš€ 0,67€ cost-per-install for a media app. How: optimizing ad placement creatives on Facebook and Instagram.πŸš€ 2483 leads acquired at a price of 0,68€ per lead for a coffee subscription company. How: Facebook and Instagram ads amplified with referral marketing.πŸš€ -68% cost per lead for an online health coaching company. How: optimizing creatives, landing page, and Facebook ads.πŸš€ 55% increase in seasonal sales with a ROAS of 1,80 (profitably) for a consumer magazine company. How: optimizing Facebook ads including targeting and ads.πŸš€ Increasing an underperforming search campaign's ROAS from under 1 to 2,8 for a consumer magazine company. How: optimizing campaign structure, keywords (also negative ones), ads, and extensions.Areas I specialize in?- Growth strategies- Social media marketing- Search engine marketing- Search engine optimization- Conversion optimization- Viral marketing (especially SaaS and apps)- AnalyticsExperience?- 8+ years in growth marketing- Managed in total 5 mil euros (and growing) advertising budget- Scaled accounts to over 300k euros per month incl. Meta, Google, TikTok and Pinterest ads- Industries: Ecom, consumer products and services, software, apps, B2B- Scope: From early-stage start-ups to multi-brand organizations- Tools: Facebook Business Manager, Google Ads, Pinterest Ads, LinkedIn Ads, TikTok Ads, Google Analytics, Supermetrics, Data Studio, SEMrush, Google Search Console, Keywordtool, MailChimp, Google Tag Manager, Zapier, Integromat...Start with a hello πŸ‘‹ and let's see where that takes us.Keep growing,Heiman#growth #marketing

Listed skills include Growth Strategies, Social Media, Viral Growth, Business Development, and 8 others.

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Heiman Safeen πŸ“¦'s current company

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Intentio Agency
Intentio Agency
Head of Paid Social
Helsinki, FI
Website
Employees
11
AeroLeads page
19 roles

Heiman Safeen πŸ“¦ work experience

A career timeline built from the work history available for this profile.

Growth Officer

Current

Helsinki Metropolitan Area

Leading Ruokaboksi's growth includingπŸ‘‰ Customer acquisition using online and offline channelsπŸ‘‰ Revenue growth by optimizing LTV and AOVπŸ‘‰ Increase profitability by optimizing retentionRead more about the outstanding growth we achieved in 2021 from this short link: bit.ly/3Pjb8FX

May 2022 - Present

Growth Advisor / Partner

Helsinki, Uusimaa, Finland

Grew Huoleton's ecom sales by 640+ % within 3 months of working together, making their ecom store their primary sales channel.In the first few months of working with them we made the following major changes to achieve these results:1. Defining their target audience and unique selling points together with key objections to tackle2. Refining their offer to make it a no-brainer for the consumer to buy incl. price-point, free delivery and a 100 day money back guarantee3. Looking into their existing channel mix and identifying the one channel to focus on for customer acquisition4. Switching from Wordpress to Shopify5. Adding educational content to their store with clear guides and social proof6. Creating custom landing pages for TOF traffic7. All the technical nuances such as inventory alerts, contribution margin tracker, conversion tracking...8. A set of ads to drive TOF traffic and CRO9. Getting volumes up to decrease production costsAnd a bunch more... Hit the connect button to get updates on our journey. I'll be sharing actionable growth tips derived from real-life experiments.

Jun 2023 - Mar 2024

Growth Marketer Trainee

Helsinki Area, Finland

Genero’s aim is to help our customers grow and achieve better results. That is why we focus on measurable digital marketing. Pleasant statistics alone are not enough to satisfy us β€” we measure, test and make sure that everything we do really works.

Sep 2019 - Nov 2019

Co-Founder, Marketing

Helsinki Area, Finland

In short:Building the AirBnB of wellness services.Caught your attention? Read on:The wellness industry is fragmented.πŸ€” What's that one brand that comes to your mind when you'd want to order a ride? How about rent a place when going abroad? You can probably think of a few brands right.πŸ˜’ Now, what is that one brand you go to when you want to improve your wellness? Google and referrals are at least common means for screening different service providers. But is that really how the experience should be? Fragmented and inconvenient.😏 Next, imagine for a moment being a wellness center owner or professional. You want to build your online business. You buy a domain. Put up a website. Integrate video hosting. Add payment gateways. Some customer support functionality. The list goes on. You probably got a headache just by reading that.πŸ’‘ By building the AirBnB of wellness services, HELT brings convenience to consumers by enabling them to screen through different service providers, compare them, purchase and consume their services inside one platform. On the other hand, wellness centers and professionals get a powerful tool for building their online business with a snap of a finger.HELT's vision is to make the 🌎 a healthier place.

Oct 2017 - Oct 2020

Co-Founder, Marketing

Helsinki Area, Finland

Building the Instagram of product trials and freebies.Giveaway App is building a hub for giveaways, freebies and product trials to help consumers discover new products and brands by gamifying the experience. Businesses, on the other hand, can reach new audiences, increase their social presence and acquire leads cost-efficiently.

Nov 2018 - Jul 2020

Coo

Helsinking

Helsinki Area, Finland

Brands around the world strive to be relevant for an increasingly global, yet increasingly fragmented audience. Beyond gaining a brief blip of attention, how do you build trust and ongoing engagement? Not with consumers, but with people? The key to that long-term relationship is to create value by making a meaningful impact on and in people’s lives.This is what we do.The HELSINKING Experience is a collaborative creative process that digs deep into the brands core and strives to define what’s next for it. We work best with partners that want to challenge the status quo, toss out tired ways of thinking, and have a curiosity for the unknown. Partners that are the vanguards of their respective fields. Ones that want to create what’s next for them, us and the world, together.www.helsinking.com

Sep 2017 - Apr 2018

Coo

Someworks

Helsinki Area, Finland

A result oriented social media marketing agency. We deliver services tailored to our clients needs including social media maintenance, content generation, social media advertisement and optimization, social media strategy and consulting services.TASKS: Managing a team of Social Media Producers to deliver outstanding results for our clients.

Nov 2016 - Sep 2017

Coo Trainee

Helsinki Area, Finland

TASKS: Operational and developmental tasks of Erimover and its daughter companies.

Sep 2016 - Nov 2016

Master Thesis Worker

Helsinki Area, Finland

THESIS TOPIC: Engineering Viral GrowthRESEARCH: Focus of the research is on how B2B SaaS companies can engineer virality into their products. Areas that are covered in this research are: key drivers of virality and factors affecting on virality, types of virality and viral growth tactics, challenges associated with engineering viral growth, virality in B2B context, factors that affect the performance of viral growth tactics, and engineering viral growth.METHODOLOGY: Systematic literature review together with semi-structured interviews of various companies.OUTPUT: Recommendations for Viima Solutions Oy to drive their growth.

Jul 2016 - Nov 2016

Sourcing Specialist

Vantaa, Finland

TASKS: Managing and developing the sourcing operations.KEY LESSONS: Managing and developing sourcing operations of eSupplie required a holistic approach equipped with problem solving skills. Suppliers were situated across the globe, therefore it was crucial to have the appropriate process in place for screening and managing suitable suppliers for varying projects. This in turn had a direct effect on delivering results that didn't fall short on customer expectations.

Dec 2015 - May 2016

Junior Sourcing Specialist

Vantaa, Finland

TASKS: Responsible for sourcing operations and customer success management. Worked closely with clients with the aim of increasing their price competitiveness in their industry by extending their global reach in sourcing. Daily tasks included sourcing for indirect and non-strategic purchases. In addition to sourcing, I was involved with marketing, service and product development as well.

Jun 2015 - Dec 2015

Sales Associate

Vantaa, Finland

TASKS: Selling ICT-solutions and devices to consumers and companies. Customer service.KEY LESSONS: Similar to the key lessons described in the job description of TeliaSonera. However, I was able to build upon the previously learned skills by applying them in a different environment, thus developing my knowledge and skill-set even further. Additionally, while in the TeliaSonera Finland's position I had to make the initial contact with the customers, in this position customers came to us with a problem they were facing. Therefore, turning a problematic situation into an opportunity was a key lesson I gained working in this position.

Jun 2012 - Jul 2014

Sales Associate

Helsinki, Finland

TASKS: Selling ICT-solutions and devices to consumers. Customer service.KEY LESSONS: Negotiation and communication skills were crucial in this line of work. Additionally, sales positions require a highly goal-oriented and persistent mindset driven by creativity. Why creativity? Every customer is different in regards to their needs, circumstances and resources, thus reaching out to them and closing a sale requires looking at the situation from a different perspective and using different sets of tools and techniques, each time. It is an ongoing process, similar to the iterative process of product and business development, in which you question your current state and build upon it.

Sep 2011 - Apr 2012

Founder

Helsinki, Finland

TASKS: Entrepreneurial activity as an event manager. Production of four events from conception through to completion.KEY LESSONS: Being responsible for the whole production of four events required managerial skills, clear communication, excellent organizational skills and attention to detail. Pressure tolerance and high self-confidence were eminent qualities to be successful in execution of the events. Additionally, the events were held in Finland and Sweden, therefore cross-country coordination was required, putting an even bigger emphasis on organizational and managerial skills. All in all, the events attracted over 1500 participants in total.

Aug 2010 - Aug 2011

Research Assistant

Espoo, Finland

TASKS: Designing and building the experimental and measurement environment for several researches at the hydraulics research laboratory.KEY LESSONS: My tasks in this position were similar to that of product development, especially in comparison to the process of building a prototype; construct a plan defining how to proceed in the project, define necessary items and parts, design the environment and parts using sketches and 3D-modeling, and start building. However, one distinction, from prototyping, that needs to be made is that the end "product" in this case was meant for research purposes, therefore in order to avoid prolonging the schedule of the research, it had to be as close to perfection as possible on the initial installation. Minor improvements and adjustments were made along the way but nothing major. This required a holistic view of the situation at hand, problem solving skills, and detailed planning.

Nov 2008 - Feb 2010
4 education records

Heiman Safeen πŸ“¦ education

Master Of Science (Msc), Mechanical Engineering, Passed With Honors

Aalto University School Of Engineering

β€’ Product Development β€’ Strategic Management β€’ Aalto Ventures Program

Bachelor Of Science (Bsc), Mechanical Engineering

Aalto University School Of Engineering

β€’ Machine Design β€’ Work Psychology and Leadership

Academic Entrepreneur Degree

Aalto University School Of Business

β€’ Business Opportunity and Recognition of Business Opportunity β€’ Business Environment and Market Analysis β€’ Business Strategy.

Upper Secondary

Kulosaari Secondary School
FAQ

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Quick answers generated from the profile data available on this page.

What company does Heiman Safeen πŸ“¦ work for?

Heiman Safeen πŸ“¦ works for Intentio Agency.

What is Heiman Safeen πŸ“¦'s role at Intentio Agency?

Heiman Safeen πŸ“¦ is listed as Head of Paid Social at Intentio Agency.

Where is Heiman Safeen πŸ“¦ based?

Heiman Safeen πŸ“¦ is based in Helsinki, Uusimaa, Finland while working with Intentio Agency.

What companies has Heiman Safeen πŸ“¦ worked for?

Heiman Safeen πŸ“¦ has worked for Intentio Agency, Ruokaboksi, Huoleton Oy, Genero – The Growth Marketing Co., and Helt.

How can I contact Heiman Safeen πŸ“¦?

You can use AeroLeads to view verified contact signals for Heiman Safeen πŸ“¦ at Intentio Agency, including work email, phone, and LinkedIn data when available.

What schools did Heiman Safeen πŸ“¦ attend?

Heiman Safeen πŸ“¦ holds Master Of Science (Msc), Mechanical Engineering, Passed With Honors from Aalto University School Of Engineering.

What skills is Heiman Safeen πŸ“¦ known for?

Heiman Safeen πŸ“¦ is listed with skills including Growth Strategies, Social Media, Viral Growth, Business Development, Entrepreneurship, Chatbots, Start Ups, and New Business Development.

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