Jinsong Zhang Email and Phone Number

2013.10-2018.10 中南建设集团有限公司（东北区域）营销总监主要职责：东北区域公司( 策、销、渠、综）营销总监2011.10-2013.10 中南建设集团有限公司（总部）营销总监一、市场研究：1、组织建立市场研究体系，建立完善各类市场信息库2、组织区域市场研究、消费者研究。3、配合集团项目拓展，组织市场调研，提供市场数据和分析报告4、组织项目定价市场调研，独立出具调研报告.二、策划管理：1、组织新项目全程营销策划方案2、指导审核城市公司、独立项目公司阶段性营销策划方案3、参与新项目拓展，组织新项目市场定位研究。4、不定期组织各城市公司、独立项目公司、销售公司进行营销策划工作的培训、交流和总结三、推广管理：1、督促、指导、审核各项目的营销推广预算、推广主题、推广渠道和推广计划，制定考核方案，并落实考核。2、组织下属各项目的平面设计方案和广告文案。四、品牌推广管理：1、组织编制中南地产品牌推广规划，并组织落实。2、组织策划公司品牌推广物料（如宣传册、宣传片等）3、组织集团品牌推广，策划集团重大品牌活动4、审核项目品牌推广方案，指导项目品牌推广五、沟通与公共关系：1、建立公司与客户、供应商、合作伙伴、上级主管部门、政府机构、金融机构、媒体机构间的顺畅沟通渠道。2、建立公司内部的良好沟通渠道，协调各部门的关系

formulates and implements the work plan of regional marketing functional line according to the strategic planning of group operation and development, and coordinates the implementation and completion of regional sales, payment collection and other assessment indicators. controls the use of regional and regional marketing expenses;  formulates regional annual, quarterly and monthly sales target plan, and supervises the progress of each city and project of the regional company.  supervises the progress and completion of the regional city and major project nodes, such as the opening of sales office demonstration area, outdoor exhibition, opening, major marketing activities, etc. supervises the implementation and completion of customer plans for cities and projects in the region; collects and collates qualified suppliers in regional city and project marketing, unified management and sharing, etc.  docking director, responsible for the whole process of marketing in the northeast Region, formulation of regional operation plan, and organization of regional project to achieve operational objectives; Project acquisition and evaluation, product localization within the region;During the period of zhongnan Group headquarters, the main work is as follows: I. Market Research: Ii. Planning and management:1. Organized the whole marketing planning scheme of the new project 2. Guide and review phased marketing planning schemes of city companies and independent project companiesIii. Promotion management:1. Supervise, guide and review marketing promotion budget, promotion theme, promotion channel and promotion plan of each project, formulate assessment plan and implement assessment.Iv. Brand promotion management:V. Communication and Public Relations

 协助公司高层或独立面对相关部门，全面负责公司公共关系外联工作； 制定和组织公司的公关计划，实施公关活动；定期提交公关活动报告并对 市场整体策略提供建议； 策划与组织实施公司的市场宣传等公关活动； 筹备前期介入\项目移交等各项工作及制定相关工作计划及标准工作流 程、监督执行及完善相关事务发展策略；