Heini Ulmanen Email & Phone Number

Helsinki, Uusimaa, Finland

- Designing and implementing comprehensive customer education programs to support onboarding, product adoption, and ongoing learning.- Developing engaging training materials, including tutorials, guides, and interactive modules, tailored to various learning styles and levels of expertise.- Collaborating cross-functionally with product managers, sales teams, and customer success representatives to identify educational needs and align training initiatives with business goals.- Conducting regular assessments to measure the effectiveness of educational programs and gather feedback for continuous improvement.- Leading a group of subject matter experts, providing guidance and support to foster professional development and ensure high-quality delivery of educational content.

Amsterdam, North Holland, Netherlands

- Responsible for the strategy and execution of product training to the commercial organization as part of the Sales Enablement function- Working closely together with sales and customer success leadership on performance gap analysis and identifying and prioritizing training needs- Developing content for & facilitating onboarding sessions- Working closely together with Product Marketing on developing and delivering training for GTM and feature launches- Developed data pipelines and content effectiveness tracking dashboards (Tableau)- Docebo super admin

Amsterdam Area, Netherlands

Helping enterprise clients and agencies to succeed in Facebook and Instagram advertising by utilizing Smartly.io software. - Facilitating trainings for clients and internal stakeholders.- Global project management for new campaign initiatives.- Developing new, scalable materials about new and existing solutions.- Consulting on advanced campaign strategies, implementation and measurement.

Writing my first novel (fiction) and comedy texts while taking some time off to travel the world.Published at Belladonna Comedy and Points in Case

Sydney, Australia

- Being the Facebook Family of Apps (Facebook, Instagram, Audience Network) solutions expert- I led a team of six subject matter experts (data analytics for sales) in APAC. Our goal was to recognise gaps in sales data knowledge and work together with the sales teams and cross-functional departments (such as Global Sales Training and Business Intelligence) to design effective trainings to address the needs of the various roles. - Being a trainer in internal programs such as data analytics for sales- Consulting about and set-up advanced brand and direct response measurement studies - Analysing and drawing insights from large data sets using Excel, SQL, Tableau and SPSS- Creating educational materials and holding presentations and training sessions with 50+ people- I designed and developed a ground-breaking brand report that helped to overachieve our quarterly sales targets and scaled the report to the global Facebook sales organisation with the Marketing Intelligence team- Working extensively with Product Managers and Product Marketing Managers to help to define and shape both internal and external products and drive the adoption after launch- I always exceeded expectations in performance reviews and gained the best possible review (Redefines expectations)

Ireland

In this consultative sales role, I was responsible for growing the Finnish market by working together with the biggest clients and agencies. I was part of the global team who developed and sourced the structure and the content for the ‘Global Sales Onboarding Program’. I was a frequent trainer in sales onboarding sessions and covered any ad-hoc training needs such as data analytics for sales.I participated in multiple industry events as a speaker and presented regularly to large audiences, always receiving excellent feedback on the content and delivery.

Helsinki

360 digital view of clients. Responsibilities included overseeing all digital aspects from managing own channels and content in digital environments to buying and optimization of bought media, to finding new ways to earn media - and most importantly how to best combine all these to achieve the desired objectives.I created an internal ‘Digital Marketing Certification’ which included setting up the requirements and ideal outcomes with the team leads, designing the majority of the content, and sourcing the other parts from subject matter experts.I was responsible for the team's overall digital media planning development, and social media (especially Facebook) training with team and clients.Won the Finland Young Lions- Media Gold award while working in this position.

Helsinki

Overall digital planning for various clients, managing the whole digital presence from own channels to bought media. Developing, executing and reporting of campaigns in cross-channel level.Responsible for keeping teams up-to-date with social media, especially everything related to Facebook. Consulting clients regarding Facebook pages, strategies and advertising.

Digital media planning

Summer Trainee

Master Of Science In Business And Economics, Marketing, Accounting, Hr, 5/5

Activities and Societies: Pörssi ry business students' association: Event management team active member Publishing team member My majors.

Marketing

ISEP- student exchange spring semester 2010. Go Bears!

The Idm Certificate In Digital Marketing

Upper Secondary School, The Matriculation Examination Certificate

Master Of Science (M.Sc.), Marketing, Accounting, 5 (Best Possible)