Community-driven go-to-market strategy and support for games.In nuclear fusion, ignition is the point at which the reaction becomes self-sustaining. We help games create self-sustaining communities that grow themselves — and achieve ignition.

Responsible for PR, player communications and content creator strategy for venture-backed game studio founded by industry titans.- Led corporate brand and content strategy, positioning OMG as an innovative studio with an industry leading culture and a novel approach to development- Introduced Spellcraft – a bold attempt at forging a new genre of strategy game – to gamers, owning product messaging, creator engagement, media relations, and playtest recruiting efforts- Orchestrated a creator campaign generating over 100,000 hours watched and driving player acquisition for the game’s public alpha

Responsible for defining Amazon Game Studios’ approach to community engagement, influencer management, social media and communications

Responsible for player-focused communications efforts for League of Legends across product and publishing teams globally.- Established the player relations discipline: a community team responsible for building and strengthening trust with 100+ million League of Legends players around the world- Cultivated a team of player relations specialists embedded throughout the League of Legends development team; trained and supported community and PR practitioners on regional teams- Shaped and evangelized an innovative employee social media engagement approach focused on inclusion, openness and authenticity—while maintaining message control, ensuring a high quality bar, and mitigating risk- Redefined the role of patch notes for an online game by framing game changes with carefully crafted messaging, dramatically improving player reception of design and product decisions and arming advocates with context and rationale- Introduced Riot Games and League of Legends to the world: for roughly two years, managed all aspects of Riot’s communications efforts as League of Legends exploded in popularity, including media relations, player messaging, crisis communications, corporate brand, and internal communications

Drove business development, account management and PR execution for dozens of clients in the games and technology markets- Led media awareness for Warhammer Online: Age of Reckoning, Electronic Arts’ World of Warcraft competitor, resulting in consistently high share of voice throughout preview and launch campaigns, 1.2 million copies sold, and dozens of awards from industry press. Bonus: Jay Leno as a Goblin on The Tonight Show...yeah, that was a weird one- Pioneered awareness strategies in the “Wild West” days of iPhone games: launched and supported several early chart-topping titles including ZombieSmash!, geoDefense, and Pocket God- Drove consumer and B2B awareness for NaturalMotion’s animation technologies, as featured in titles like Grand Theft Auto IV

Contributed unwittingly to the financial crisis by helping Countrywide loan agents with their laptops.

Leveraged my modest technical skills to land a surprisingly rewarding support position that helped put me through school.If you had DSL in many parts of the US in the early 2000s, you probably had a 2Wire router. I might have helped you fix it!

Provided communications support to AzTE (effectively Arizona State's tech transfer department) and clients. Drafted and distributed press releases on behalf of high-tech ventures originating from ASU research.