E-Dental is wholesaler of Dental Equipment. My role to support, grow and improve the company. I am fully responsible for technical support department, HR and accounting.

Ditare is a startup selling affordable digital workflow solutions to dentists. A digital workflow enables a dentist to produce crowns and bridges in house based on 3D intra oral scanning techniques. Ditare differntiates from competiion by price, variety in solutions and a complete set of services.

Based on my B to B to C experiences at Essilor and Meetingpoint and my experience with dental practitioners during my time at NKOI, I initiated the Dental Communication Company. The Dental Communication Company enables dental practitioners to enhance/intensify the communication with their patients in order to provide better and more frequent care to them. Of course this improved communication will also help them grow their business. The Dental Communication Company is a joint initiative with Loyalty Lab and part of the Henry Schein Dentalliance program.

Henry Schein is the leading dental depot in the Dutch market. Their mission is to enhance profitability of dentists by offering a wide range of value added services. They were faced with an increasing pressure on prices due to mail order dental depots. In order to protect their market share, the had to remarket their services program, professionalize their services, and expand their services into new area’s. As an interim loyalty consultant, I was given the assignment to develop and implement a new business to business loyalty (point) program together with a new discount structure. The program is marketed under the name of Dentalliance. Patient communication services as provided the Loyalty Lab are (of course) part of the service package.

As project leader I was responsible for the realisation and b to b introduction of an optical web shop called bril.nl. Bril.nl is a hybrid web shop which combines all the advantages off online shopping with the comfort of local service provided by over 160 skilled independent opticians throughout the Netherlands. My tasks consisted of: redefining the strategy / proposition and getting the project back on track, realising the webshop with an external agency, assist in building a dealer network, develop a sourcing strategy for frames and preparing the organisation to move from a project organisation to a sales organisation.

NKOI is a new concept in the dental industry. Dental implants is a growing market, but only a limited number of dentsist have the experience of placing implants. That's why many dentist have te refer patients for implants to implantlogist. This is raising the barrier for dentitsts and patients. NKOI offers a full service concept with a group of 8 specialized implantologists who are treating patients in the practice of a general dentist. Doing so at reasonable and predictibale prices, we are lowering the barriers for implantology for patients as well as dentist.

After a thorough experience at Essilor were the developed B to B to C approach was awarded with a Gartner CRM excellence award, I decided to continue as a consultant. As a consultant I developed a customer loyalty program for independent insurance brokers, MP4office. Besides this I made a lot of presentations about B to B to C marketing and customer loyalty programs..

Being a member of the management team, I was responsible for the marketing operation of Essilor Benelux. This marketing operation consisted out of 2 parts, Product management and Concept management. In the concept management division we created added value for our customers by providing business services to our loyal dealers. The biggest achievement was that we developed a state of the art consumer loyalty communication program which was rewarded with a EMEA Gartner CRM Award.

Creating the Hallmark brand in the dutch market was the priairy objective of my job at Hallmark. Being responsible for marketing meant that I was also responsible for the Product development, stock management and pre press activities.

Responsible for key account management independent retailers (vrijwillig filiaalbedrijf) and aquiring new business. The product portfolio consisted out of household products like Ambi Pur, Biotex, Kiwi etc.

All type of product management activities, including product development. Main achievement was that Duyvis gained substantial marketshare at the expense of Calve by introducing Tigernuts (Tijgernootjes) this product / concept development was done under my responsibility.