As the founder of Thunder and Lightning, I am responsible for leading the creative direction of the brand, overseeing all aspects of design and brand messaging. I manage photoshoots, collaborate with designers, and develop collections that merge fashion, action sports, and faith. I guide the creative vision, ensuring that each piece aligns with the brand's core message of celebrating freedom through Christ. This role has allowed me to build a strong brand identity while directing the artistic direction across multiple projects.

As an artist, I create black-and-white collages inspired by skate culture, punk rock, and grunge, channeling over a decade of design experience into bold, impactful work. My art reflects a spirit of freedom and risk, shaped by my decision to leave a decade-long design career to travel the country in a van for two years.My pieces blend nostalgia with purpose, supporting my streetwear brand, Thunder and Lightning, and collaborating with skate churches and ministries. Every dollar from my art goes toward helping these organizations raise funds and bring more kids and skaters to Jesus.Through my work, I aim to inspire others to embrace creativity, live boldly, and pursue the adventurous, purpose-driven life we’re called to live.

At 529 Detroit, I developed and executed social media campaigns for various businesses, helping them grow their online presence. I managed a diverse range of clients, tailoring content to meet their unique needs and overseeing all creative processes, from brainstorming concepts to campaign execution. This experience honed my ability to manage multiple projects at once, collaborate with clients, and drive creative strategies that deliver measurable results.

At Thetford, I developed a video marketing program that authentically showcased the brand’s story, enhancing consumer engagement. I managed video production from concept to completion, creating content that resonated with the audience and elevated the brand's presence. This role sharpened my skills in crafting compelling visual stories, building cohesive marketing strategies, and ensuring consistent messaging across all platforms.

In my role at Siser, I was responsible for building a collection of product samples that not only enhanced the brand’s creative output but also contributed to its marketing campaigns. I worked closely with the marketing team to create engaging video content, producing campaigns that helped elevate the brand's reach. I learned how to blend creativity with strategic goals, ensuring that each project contributed to the company’s growth.

At Siser, I played a pivotal role in building a collection of trade show samples that contributed to the creative development of the brand. By designing product mock-ups and samples for Heat Transfer Vinyl, I helped to showcase the brand's innovation and creative vision. My responsibilities also included training others on machines and collaborating on product designs, which helped enhance the overall brand experience at trade shows. This role gave me hands-on experience in product design, creative direction, and visual storytelling, setting a strong foundation for managing creative assets across multiple platforms.