Manage the entire product portfolio life-cycle from strategic positioning to product development for the following start up beauty brands : - Simihaze Beauty - Isamaya Beauty - Off White Beauty

Manage the development of the following range : Blu MediterraneoSignatures of the SunNote di ColoniaIn charge of the development of China marketManagement of 2 Product Manager

Manage the development of the following range : Dahlia DivinPremium Collection

Fragrance & Makeup Palettes Development – Turnover generated: 10 million €• Develop the whole marketing mix for a new exclusive feminine fragrance: concept, packaging, fragrance, advertising, name• Develop new makeup palettes for travel retail markets• Maintain and upgrade the global profitability• Build a more aggressive makeup strategy to reach the competitors• Analyze sell in and sell out results Promotional Plan Development – Turnover generated: 10 million €• Manage of 30 sets references on three segments: makeup, fragrances and skincare• Develop new sets to support strategic launches• Build a balanced and profitable plan • Analyze sell in and sell out results Transversal• Develop all corporate uniforms for sales force (men, women and accessories collection)• Coordinate projects between Givenchy Couture and Givenchy Fragrances• Develop makeup events mechanics to support new launches• Manage a trainee• Manage a budget of 350K€

• Research competitors’ product offerings and price positioning• Analyze sales results and define collection plans • Follow and manage collection development: coordination with studio, launch and review of prototypes, control of budget• Present product committees and collection briefings, prepare supporting sales documents• Organize and participate in technical reviews • Develop and follow special projects for celebrities• Develop merchandising tools

• Develop new products and samples: concept, product and shades names, formula, packaging, advertising visuals.• Develop communication on social networks• Develop specific animations for markets: Middle East, United Kingdom• Manage existing lines: analyze sales results (sell in. • Present launches to markets• Analyze and follow market trends

Giorgio Armani Cosmetics and Ralph Lauren Fragrances:• Prepare and follow new launches (The Big Pony Collection and Armani make up products)• Analyze the brands ‘results and the competition• Manage, organize the promotion on points of sales• Develop advertising and communication operations

• Implement of a new promotional and marketing strategy for the year 2010-2011.• Organization of events: responsible for logistics, promotion, coordination of events and press clipping reports following the magazine’s events.• Presentation preparation: presentations created in order to establish promotional partnerships (ELLE-Habitat partnership) as well as in the context of national debates associated with the fair “Visa Pour l’Image” (presentations held in Perpignan.)• Responsible for the execution of a number of press kits.• Elaboration and updating of media lists. Organization and updating of press clipping reports.

In charge of developping the flagship turnover in ParisIn charge of launch the new watch line in store