Creative lead for multi-product teams working cohesively to create the best digital services for our end-users. Advocate for Design Thinking, Design Systems and pragmatic approach towards solutions x business x technical feasibility.

Team lead for the Visual (UI) Design department, overseeing / directing creative direction and processes cross different digital projects including in-house developed products and external client faced projects. Creation of interactive concepts from business requirements and client briefs. Defining Design Principles and product vision for our projects. Coaching and coordinate team members on their professional development. At IceMobile we create digital solutions that help and reward people shopping and inspire them to enjoy food every day.

IceMobile is a full-service mobile agency based in Amsterdam, helping global brands to develop their mobile strategy of innovative mobile services.Lead designer on award-winning mobile applications for the iOS and Android platform. Responsible for the conceptualization and the design of solutions and products, based on user insights and client's business goals. Other tasks include directing junior designers and interns.

Teaching and coaching graduate students of the Design for Digital Experiences course. Part of the Communication and Multimedia Design program.Working with students on collaboration programs which involved the participation of design agencies and renowned companies. Solving design issues based on real client briefs.

Mattmo is a cross-media studio - since 1993 - specialised in visual communications. Strategic concept and design is a media-independent development.As an interaction designer I was responsible for the design and redesign of websites (including major online platforms, communities and e-commerce) with a focus on clear communication, userfriendly interface, positive user experience and thought out use of photography. Worked on projects with clients which include: Bluewater, DSM, The Entertainment Group, KNVB, Lindenhoff, The Netherlands Red Cross, Nederlands UITburo, Netherlands Board of Tourism & Conventions, Ordina N.V., Philips, Suiker Unie, The University of Amsterdam, TNT, Vente-Exclusive.com

• Visual interface-, interaction- and graphic design• Identity creation• Translate user and client goals to multimedia concepts and products• Analyze information architecture for websites• Clients include: Arbouw, Debitel, WeekendCompany.nl, TheRedSun