Hei-Yu is an associate creative director at IceMobile in Amsterdam. After his graduation from Willem de Kooning Academy he started to work as an interactive designer at different award-winning design agencies. Since his first contact with the internet he has developed a strong passion for digital media in which resulted to become his specialized field with the mobile platform as the main focus. He has worked with a diverse selection of clients which range from non profit organization to multi nationals. He has presented many guest lectures and workshops on conferences and universities, to advocate about the simplicity in design and on how to create products that users love to use.
Listed skills include Interaction Design, User Interface Design, Mobile Applications, User Experience, and 25 others.