Heidi Van Der Hoeven Email & Phone Number

Easton, Pa, Us

- Cover key mechanical accounts along with MEP engineers, owners, and Victaulic distribution.

Schaan, Li

- Responsible for the business development and account management of the mechanical trade (HVAC, Plumbing, Ventilation, Fire Protection, Elevator/Conveyance) in Southeastern Michigan.

Auburn Hills, Michigan (Mi), Us

- Responsible for developing and implementing the company's marketing strategy, objectives and plan. - Developed key relationships in industry-specific and related areas.- Responsible for marketing materials, advertising, sponsorship opportunities, public relations.- Coordinated and attended conventions, trade shows/etc. that are beneficial to business dev.- Promoted company image, brand, presence.Key areas of focus include:- Email Marketing: all communications involving current and prospective client base. - publications/promotions, targeted mailings, email blasts (Constant Contact), direct emails. - Internet Presence: manage company website including content, SEO. Social media, digital media involvement and all other internet presence.Business Development-- Current results from focused direct, target marketing - $200K of new business realized from new accounts brought in by efforts.

- Involved in all aspects of the Project lifecycle: Initiation, Planning and Design, Executing, Monitoring and Controlling, and Completion.- Account Manager/lead contact for clients. - Responsible for relationship management, customer support, technical assistance, up-selling, creating new business with existing clients. - Performed testing, Q & A on software applications, documenting all issues, maintaining project scope, working with Development team to ensure integrity of application. - Created Technical and Functional Specifications for software applications (Technical Writing).- Designed and created User Manuals and “How-to documents” on software applications, including help sections within software applications.- Trained end-users on software applications in a variety of settings: online, classroom presentation/etc. - Assisted in overall company direction in marketing and operations management.