Helaine is the successful founder & CEO of CITYROW who spends her time coaching, advising and consulting founders and growth companies. With her first book, Making Waves, Helaine’s an inspiration on what it really takes to grow a company over 10 years - sharing the real, raw and gritty story - with an ending that will surprise you. Helaine wrote Making Waves to be the person she always wanted but never had in her corner as a founder - to provide structure, framework, confidence, listen and craft tactical solutions to founders and execs that need it in uncertain times. Knapp is sought after for media and has been featured on TODAY, Women’s Health, ABC, Harper’s Bazaar, Shape, Well + Good, Vogue, Yahoo! Finance and PEOPLE, among many others.

Supporting the epic female-founded company that's turning corporate gifting into a social impact engine. Choice-based gifting that reduces waste and increases client / employee happiness is a win-win-win for the gifter, the recipient and the environment. (Also my book, Making Waves is in included in the collection!) We love to connect with people .eaders who want to build differentiated recognition programs and sales and marketing teams who take want to take client surprise and delight to the next level

It’s rowing – and so much more. CITYROW is a one-of-a-kind workout that combines rowing intervals on sexy, water-based row machines with dynamic sculpting exercises for the perfect balance of cardio and strength training. Our mission at CITYROW is clear: delivering a smart, fun, effective workout to all fitness levels! CITYROW grew from one studio in New York City into a national omnichannel fitness brand (over 65 franchises sold nationwide), along with a top-ranked on-demand global program featuring at-home rowers and a fast-growing digital subscription with business before ultimately selling to WaterRower in 2024.

Olapic enables brands to collect, curate/moderate, and display consumer generated photos. Through Olapic, clients are increasing engagement, traffic and conversions on across their presences.

Led renewal process for key and enterprise accounts while identifying and eliminating bad terms and legacy agreements detrimental to the success of the business.

• Drove awareness and strategic use of the Buddy Media Social Marketing Suite through best practices, deep insights and creative ideas to achieve client’s KPIs.• Maintained effective, revenue generating relationships with key stakeholders and decision makers at both the agency and brand level for global enterprise clientsEffectively communicated the value of the Buddy Media Marketing Suite in order to further identify opportunities for new and expanded product usage in order to generate revenue through renewals and upsells.• Collaborated with sales team to generate revenue through renewals and upsells• Acted as strategic consultant for enterprise brands when launching holistic social media initiatives and rolling-out large scale, multi-layer marketing strategies.• Managed weekly and monthly status calls to help create benchmarks, ensure KPIs were met and gathered client feedback and sentiment in order to foster continued growth and value.

• Led strategic and enterprise account projects, managing projects from strategy through to launch.• Communicated effectively and regularly with clients across all verticals regarding the project status and managed expectations on timing, deliverables and benchmarks for success.• Instructed and worked with Creative & Development teams to implement client initiatives while fostering and communicating client objectives at each point in the process.• Identified and implemented new processes and procedures within the department to drive efficiencies and scale while encouraging overdelivery and WOWing of clients.

Developed, managed and executed multi-platform promotional programs, events and partnerships for Everyday with Rachael Ray, Allrecipes.com and Taste of Home properties. Strategized and implemented Integrated Marketing systems to increase efficiency while acting as a liaison between individual brands and the integrated corporate team

· Assisted two directors and actively maintained their business during many transitions · Executed thoughtful preparation for sales calls, completion of RFP's, hiring of personnel, and an overall maintenance of organization in the office · Created and implemented strategic processes and ideas to streamline office life and ensure high levels of client awareness · Managed magazine inventory, conference rooms, travel schedules and interns · Excelled at multi-tasking and time management while maintaining "big-picture" thinking and fostering a team environment

· Assisted Associate Publisher, Marketing in various marketing duties and performed daily administrative tasks for six co-workers · Organized advertising research to create presentation materials for sales executives · Coordinated off-site event for sales and marketing staff · Assisted with event promotion, streamlined advertising lists and coordinated fulfillment of promotional sweepstakes

· Developed strong interpersonal and communication skills · Corresponded daily via phone and email with both co-workers and clients · Responsibilities included assisting in: updating the marketing budget, coordination of promotional events, and organizing research data