www.katalystcomms.com* Work with tech, startup and entertainment clients to strategically share their narratives* DBE Certified & MBE Certified

Proudly serve as Room Parent (two consecutive years)Provide support to incredible educators who make our world a better placeSet up Sign Up Geniuses like a bossAdept at selecting nut-free snacks

Gave first. Repaid a zillion times over.

- Co-led on operations, new business, financials, hiring and employee development for the rapidly growing NYC office of LaunchSquad, a PR agency focused on tech/innovation storytelling. The NYC office grew from 10 employees to 30+ in five years. - Developed key messages and communications strategy for a variety of companies, including well-known entertainment and media brands. Client portfolio included: Media/Entertainment: iHeartRadio, iHeartMedia, Netflix, StubHub, AOL, MoviePass, HowStuffWorks, Aereo Ecommerce/retail: StellaService, H.Bloom, Paddle8, HelloWorld Fintech: ShopKeep, Sage Cybersecurity: Endgame Healthcare: SingleCare- Provided strategy, counsel and execution for all clients. Daily work included building strategic plans, overseeing social media programs, leading thought leadership and executive presence programs, and performing media relations on behalf of all clients. Have secured hundreds of top tier stories for clients including placements in NYT, WSJ, USA Today, AP, Today Show, Mashable, TechCrunch, etc.- Created a customized media training program for execs, including on-camera training; provided crisis communications counsel for clients across the agency- Networked amongst VCs, tech community and agency leadership organizations- Mentored dozens of employees; led professional development training sessions- Secured millions of dollars in new business for the agency, expanding the agency’s corporate, media and entertainment practices

Grew attendance for science center in 2010 by 39% as result of new strategies; attendance growth translated to more than $500,000 in revenue

- Coordinated all aspects of park communications including media relations, social media, community relations and crisis communications; wrote press releases, media advisories, key messages and served as spokeswoman; worked with media daily- Garnered positive national media coverage in print, TV, radio and online publications, including Good Morning America, CNN American Morning, the Early Show, ABC Evening News, the Travel Channel, the Associated Press, the Wall Street Journal- Handled all aspects of crisis communication by developing key messages and holding media interviews; participated in corporate crisis communications training- Worked with community groups to host charitable events - Won award for best PR manager in company following rookie season

- Wrote releases, advisories, speeches and web stories as the PR for CR media contact; garnered coverage in Free Press, Detroit News, Oakland Press and local TV news stations - Executed logistics of fundraisers and coordinated event planning of Live, Learn and Play centers, which are renovated resource centers and libraries- Coordinated logistics for high profile events including media day, NBA Cares tip-off event, “Shop with a Piston,” the Stand Tall with Sheed Foundation coat drive