Taking the ownership and leadership of all UX, visualization, and interaction roadmaps across all mobile apps and the new initiatives within the digital network "i.e. podcasts micro-sites".• Champion user-experience research and ensure target user motivation and requirements are adequately captured and catered.• Collaborate with product managers and developers to turn requirements and designs into real working products.

Lead the development and design concept of all the digital properties with a focus on meaningful design and valued product interactions. Work closely with the Product Manager to translate requirements into designs that focus on the user experience. Develop sketches and mockup demos to help define the look and feel of the product and then to come up with the art direction and final design that always has the users experience in mind.• I revamped both Alhurra & Radio SAWA websites to improve the user experience which increased the average session duration by 150% and decreased the bounce rate by 25%• I designed Radio Sawa App and Alhurra App• I lead all of the online properties for both Alhurra & Radio Sawa and their TV Shows and Radio Programs

Collaborated with the MNAEC External Communications team to develop creative and consistent solutions to illustrate digital and print marketing materials that reflects the brand identity of The World Bank Group (think webpages, infographics, ads, and more) in English, French, and Arabic.• Worked on the timely design on launch of TWB's Climate changes campaign, public services delivery campaign, and early childhood development infographics

Moving within the agency from a branch to another starting from Jeddah, Saudi Arabia to Alriyadh in the same country then to Dubai and finally to Cairo, Egypt.. I have been collaborating with creative director to produce design concepts and interactive experiences that meet strategic goals. Foster communication of concept within the client by creating mood-boards, storyboards, prototypes, Photoshop layouts & Flash animations. Manage multiple role by participating in all phases of the project life-cycle: concepts, design, production, and maintenance.• ETA “Egyptian Tourist Authority”, Vodafone, Contact Cars, Nestle “Dolceca ice cream”, SARAY“residential compound” and 3031 “construction & development”• STC “Saudi Telecommunication”, SABB “HSBC Saudi”, Nadec Milk, Sunsilk, SACO, Chevrolet, Shell, SAPTCO, Tanmiyat and DTC, HSBC Dubai, Farah, Al-Dar Formula 1, Souria Holding and Audi.

Observe and direct the work of designers team in Cairo that supporting marketing team in USA.• Websites, Flash websites, Templates, Web applications GUI, Presentations, Billboards, Post Cards, google Ads and SEO.

Websites, Flash animation and web banners.

Websites, Flash animation and web banners.

Websites, 3D animations, Billboards, Brochures, Business Cards,Flyers, Short Cartoon Movies, CD Covers, Magazines and Web Banners.