Write about your years of experience, industry or skills. Many people also describe their past achievements or jobs.Graduated in Information Systems with emphasis in Data Science. I have advanced experience in traffic design and management, measuring metrics like ROAS, CPA, Tx. Conv., CPC, CTR, CPL, MQL, SAL and churn, as well as key performance indicators of marketing campaigns (Meta Ads, Google Ads, Linkedin Ads, TikTok Ads). In addition, I am responsible for organizing and executing automations, segmentations, lead scoring and email marketing flows, in addition to managing the marketing and CRM modules (Active Campaign and Letalk). I have experience in conducting perpetual funnel strategies, launches, remarketing and retargeting. I use tools like Business Intelligence, Data Studio to produce comparative dashboards and track data. Mapping of launch briefings and debriefings, as well as the structuring of nomination and award programs, such as "Member get Member", using the UpViral platform. I conduct experiments and conversion rate optimizations (CRO) through A/B tests using tools such as Google Optimize and WebinarJam. I have extensive knowledge of Google Analytics, Tag Manager, Hotjar, Microsoft Clarify, Google Sheets. Also, I am familiar with buying journeys, funnels and URL/sales parameters on platforms like Hotmart and Guru. I have skills in WordPress, Elementor and OptinMonster for fundraising and marketing. I have basic knowledge of front-end (JavaScript, HTML, CSS), SQL databases and BigQuery for marketing. I use Slack for global communication mainly. In addition, I have extra skills such as copywriting and web design, which I consider essential for the good performance of my activities. If you're looking for an analytical and data-driven professional with strong marketing, data and design skills, I'm ready to contribute to your team's success. With my experience in acquisition channel clarity projects, perpetual funnel strategies and conversion optimization, I am able to drive growth and maximize results. ----------- Tools I have full control over: #Google Analytics #Google Ads #Facebook Ads #SEO Tools (SEMrush, Moz, Ahrefs) #CRM (Salesforce, HubSpot, Zoho CRM) #Automation Tools de Marketing (Marketo, Eloqua, Pardot) #Adobe Creative Suite (Photoshop, Illustrator, InDesign) #Email Marketing Tools (Mailchimp, ActiveCampaign, Campaign Monitor) #Google Tag Manager #Tableau #Power BI #Active Campaign #Adobe XD #Hotjar #Hootsuite #Google Data Studio #Optimizely #Slack