PenulisMaya: A digital & tech agency that grows your business—no drama, just results!-Content planning & creation.-Link building and brand awareness.-Marketing consultation.-Technology solutions.

Focusing on B2B and B2B2C in the fleet service management and warranty sectors.Reporting: Direct report to the Chief Commercial Officer.Strategic Execution and Analysis:1. Develop comprehensive marketing strategies for the B2B business unit, including defining buyer personas and creating go-to-market (GTM) plans.2. Establish key marketing pillars and tactics within specified budget requirements.3. Set and monitor key targets and quality metrics, and conduct thorough… Show more Focusing on B2B and B2B2C in the fleet service management and warranty sectors.Reporting: Direct report to the Chief Commercial Officer.Strategic Execution and Analysis:1. Develop comprehensive marketing strategies for the B2B business unit, including defining buyer personas and creating go-to-market (GTM) plans.2. Establish key marketing pillars and tactics within specified budget requirements.3. Set and monitor key targets and quality metrics, and conduct thorough evaluations of marketing activities to ensure alignment with strategic objectives.Lead Generation:>> Achieved an 800% increase in qualified leads, rising from 1 per semester to 9 per quarter.>> Successfully eliminated up to 100% of unqualified or irrelevant leads, enhancing lead quality. Show less

Reporting: Direct report to the VP of Marketing.Strategy and Execution:1. Develop and implement content strategies across organic channels such as the homepage, product pages, blog, and social media.2. Utilize analytics tools like Ahrefs and Google Analytics for strategy optimization.3. Collaborate with UI/UX and tech teams to improve website performance.4. Coordinate with media and KOLs within budget constraints to enhance campaign reach.Growth Achievements:>>… Show more Reporting: Direct report to the VP of Marketing.Strategy and Execution:1. Develop and implement content strategies across organic channels such as the homepage, product pages, blog, and social media.2. Utilize analytics tools like Ahrefs and Google Analytics for strategy optimization.3. Collaborate with UI/UX and tech teams to improve website performance.4. Coordinate with media and KOLs within budget constraints to enhance campaign reach.Growth Achievements:>> Increased website and blog traffic from zero to 800,000 visitors within two years.>> Expanded social media followers from 3,000 to nearly 20,000.>> Consistently secured top 10 search engine rankings for the competitive keyword "bengkel terdekat.">> Elevated branded keyword search visibility, with terms like "Otoklix" achieving up to 5,000 monthly searches. Show less

Strategy and Leadership:1. Report directly to the Chief Marketing Officer to develop and execute content marketing strategies, enhancing customer engagement and increasing product adoption.2. Lead and mentor a team of 16 full-time and freelance writers, ensuring adherence to Lifepal's content guidelines to create and maintain high-quality content.Collaboration and Compliance:1. Collaborate with UI/UX Designers and Tech teams to optimize website content and layout.2. Work… Show more Strategy and Leadership:1. Report directly to the Chief Marketing Officer to develop and execute content marketing strategies, enhancing customer engagement and increasing product adoption.2. Lead and mentor a team of 16 full-time and freelance writers, ensuring adherence to Lifepal's content guidelines to create and maintain high-quality content.Collaboration and Compliance:1. Collaborate with UI/UX Designers and Tech teams to optimize website content and layout.2. Work with graphic designers and CRM specialists on targeted email and social media campaigns.3. Maintain strict compliance with all relevant legal standards and regulations.Achievements:>> Achieved 3 million visitors per month by the second year and 300,000 page views per month within the first year.>> Developed over 130 product pages for the most comprehensive insurance directory in Indonesia, generating 485,000 page views in less than two years.>> Generated 2,000 leads per month from all organic channels, significantly contributing to the growth of the ecommerce platform. Show less

Building content from the early stage as the first content creator in Lifepal. Here my contribution:1. Work closely and direct report to CMO.2. Responsible to lead the content team to create, edit, and update content for product ecommerce, blog, and social media.3. Use content management system to analyze website traffic.4. Create Lifepal bible content guideline, style, layout, and stances.5. Help SEO backlink project to connect with bloggers and media.

As the first content creator in Lifepal, I contribute to build Lifepal from zero to be the #1 insurance and finance blog in Indonesia.Here I do:1. Build, hiring, and co-supervise the content writer team.2. Contribute for content planning, branding, and strategy with content-marketing team.3. Writing and editing. Trust me, I'm very multi-tasking person!4. Learn to be the insurance and finance expert.

Turned to be financial media since April 2018, I enjoyed my first experience to be both content writer and journalist at a time. Here I spend my time to do:-Research topics for weekly, both SEO and viral. Then, find the financial angle for them.-Do indepth reporting by interviewing business owner, public figure, and inspirational persons, plus event-reporting.-Focus writing for Earn Money section: Inspiration, Business, and Career.

Under SEO Marketing department, I do writing for each footer on product / category / tags page of Bukalapak.com. Here I also write for several content placements for bloggers.

First experience to work at startup, there I work under SEO department and report to SEO manager. At CekAja, I do writing for placement and product page of CekAja.com.-Write content for product page of CekAja.com.-Write content placement for bloggers and online media, to get a lot of backlinks for CekAja.com.-Write private blog network of CekAja for SEO needs.