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Barbara Held Email & Phone Number
Head of Productmanagement
at
Biotta AG
1 work email found
@hilcona.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 86%
Current company
Role
Head of Productmanagement
Location
Sankt Gallen, St Gallen, Switzerland
Company size
Who is Barbara Held? Overview
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Quick answer
Barbara Held is listed as Head of Productmanagement at Biotta AG, a company with 40 employees, based in Sankt Gallen, St Gallen, Switzerland. AeroLeads shows a work email signal at hilcona.com and a matched LinkedIn profile for Barbara Held.
Barbara Held previously worked as Head of Marketing I Member of the Leadership Team at Abacus Umantis Ag and Head of Marketing I Member of the Leadership Team at Abacus Umantis Ag. Barbara Held holds Bachelor Of Arts - Ba, Kultur & Wirtschaft (Bwl & Germanistik) from Universität Mannheim / University Of Mannheim.
Company email context
Email format at Biotta AG
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{first}.{last}@hilcona.com
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AeroLeads found 1 current-domain work email signal for Barbara Held. Compare company email patterns before reaching out.
Profile bio
About Barbara Held
Being an energetic marketing expert with long-term experience, I am characterized not only by the ability to successfully place products in the market, I also possess multi-year leadership experience spearheading a team. Based on a double Master’s in Marketing that I obtained in Germany and France, I have been shaping my competencies in the food retailing industry. Conceptualising marketing plans targeted to different international audiences is as much part of my competence as controlling the marketing budget and steering the marketing mix. My most recent achievement consists of a major brand relaunch including revising the entire product range and rolling out a meaningful 360° campaign.During my decade of experience, I have accumulated special expertise in the following areas:• brand, product, and channel management• offline & digital marketing• marketing automation• content marketingAs a member of the management team, I am adept at communicating efficiently at all hierarchical levels, part of which is presenting international growth plans to the management board. When adapting to different market requirements and dynamic changes, I benefit from my particularly agile working method and pronounced goal-orientation to generate best results.If you are interested in a professional exchange, please feel free to contact me directly via LinkedIn!
Current workplace
Barbara Held's current company
Company context helps verify the profile and gives searchers a useful next step.
Biotta Ag
9 roles
Barbara Held work experience
A career timeline built from the work history available for this profile.
Head Of Marketing I Member Of The Leadership Team
Head Of Marketing I Member Of The Leadership Team
Current
Aug 2023 - Present
Marketing Manager International I Teamlead I Member Of The Management Team
- Head of Operational Marketing International (country focus: DAT) and leadership of two project managers
- Conception of marketing plans including budget responsibility
- Creation and presentation of strategic growth plans for brand & private label in line with the hybrid strategy
- Planning, implementation and success control of all marketing mix instruments
- Innovation mgmt for brand & private label e.g. concept development and new product launches
- Quantitative & qualitative market research in cooperation with external agencies/market research institutes
Feb 2020 - Jul 2023
Marketing Project Manager International
- Assortment management of the Hilcona brand for food retailing (country focus: DAT) - New product launches (salads, muesli, meals) incl. com. campaigns, sales support, tracking, budget monitoring - Creation of packaging.
- Implementation of B2C/B2B marketing measures (consumer promotions, social media, website, PR)
- Development of the product range of a new convenience food production plant
Jun 2019 - Jan 2020
Interim Senior Brand Manager
- Marketing plan conception for DACH countries incl. budget responsibility, leadership of 1 brand manager
- Focus: brand building of the plant-based meat start-up The Green Mountain on the German market
- Innovation management as well as planning and implementation of new product launches
- Strategic growth plan creation and regular conduct of market and product range analyses via NielsenIQ
Apr 2022 - Dec 2022
International Marketing Manager
- Conception, management and controlling of B2B marketing campaigns for the food & pharma industry
- Lead mgmt & development of lead generation strategies via marketing automation (Oracle Eloqua)
- Global charity campaign management, including regular reporting to the top management, coordination of the international project team and support of the participating subsidiaries from 25 nations
- Support in the development & strategic direction of the newly founded solutions marketing division, among others conception of the website relaunch and development of an event marketing strategy
- International working environment (office language English) and agile project management via Scrum
- Participation in international trade fairs, conferences and customer visits
Aug 2016 - Dec 2018
Channel Manager Kam
- Key account management of oil companies (Aral, Esso), bakery chains (backwerk, backfactory) and major players in the food retail industry (Edeka, Rewe) in cooperation with the sales department:
- Preparation and realisation of customer meetings and innovation workshops
- Category management analyses
- Development of customer-specific product concepts in close contact with suppliers
- Planning and implementation of target group-specific marketing concepts
- Tender management
Oct 2013 - Jul 2016
Brand Management
- Independent fashion show organization including model casting, model booking and budget control
- Ensuring consistent CI compliance across all marketing materials
- Support in campaign development, media planning and development of PoS materials
Jan 2010 - Jul 2010
Team & coworkers
Colleagues at Biotta AG
Other employees you can reach at biotta.ch. View company contacts for 40 employees →
SS
Subina Suriyakumar
Colleague at Biotta AgThurgau, Switzerland, Switzerland
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SM
Severine Meier
Colleague at Biotta AgAargau, Switzerland, Switzerland
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AA
Andrea Albani
Colleague at Biotta AgOftringen, Aargau, Switzerland, Switzerland
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BM
Brian Mettler
Colleague at Biotta AgTägerwilen, Thurgau, Switzerland, Switzerland
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HP
Hollenstein Petra
Colleague at Biotta AgZurich, Switzerland, Switzerland
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MR
Mirella Rizzelli
Colleague at Biotta AgUster, Zurich, Switzerland, Switzerland
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MM
Meriton Misini
Colleague at Biotta AgFrauenfeld, Thurgau, Switzerland, Switzerland
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PW
Peter Winiger
Colleague at Biotta AgBremgarten, Aargau, Switzerland, Switzerland
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EH
Eva Hofacker
Colleague at Biotta AgTägerwilen, Thurgau, Switzerland, Switzerland
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EE
Erina Ellerkamp
Colleague at Biotta AgTägerwilen, Thurgau, Switzerland, Switzerland
View →
Subina Suriyakumar
Colleague at Biotta AgThurgau, Switzerland, Switzerland
View →
SM
Severine Meier
Colleague at Biotta AgAargau, Switzerland, Switzerland
View →
AA
Andrea Albani
Colleague at Biotta AgOftringen, Aargau, Switzerland, Switzerland
View →
BM
Brian Mettler
Colleague at Biotta AgTägerwilen, Thurgau, Switzerland, Switzerland
View →
HP
Hollenstein Petra
Colleague at Biotta AgZurich, Switzerland, Switzerland
View →
MR
Mirella Rizzelli
Colleague at Biotta AgUster, Zurich, Switzerland, Switzerland
View →
MM
Meriton Misini
Colleague at Biotta AgFrauenfeld, Thurgau, Switzerland, Switzerland
View →
PW
Peter Winiger
Colleague at Biotta AgBremgarten, Aargau, Switzerland, Switzerland
View →
EH
Eva Hofacker
Colleague at Biotta AgTägerwilen, Thurgau, Switzerland, Switzerland
View →
EE
Erina Ellerkamp
Colleague at Biotta AgTägerwilen, Thurgau, Switzerland, Switzerland
View →
4 education records
Barbara Held education
Bachelor Of Arts - Ba, Kultur & Wirtschaft (Bwl & Germanistik)
Dt.-Franz. Doppelmaster I Master Grande Ecole, Strategic Marketing
Dt.-Franz. Doppelmaster I Master Of Science - Ms, Marketing Research
Profi Management & Leadership Verwaltung
Coop Campus
FAQ
Frequently asked questions about Barbara Held
Quick answers generated from the profile data available on this page.
What company does Barbara Held work for?
Barbara Held works for Biotta AG.
What is Barbara Held's role at Biotta AG?
Barbara Held is listed as Head of Productmanagement at Biotta AG.
What is Barbara Held's email address?
AeroLeads has found 1 work email signal at @hilcona.com for Barbara Held at Biotta AG.
Where is Barbara Held based?
Barbara Held is based in Sankt Gallen, St Gallen, Switzerland while working with Biotta AG.
What companies has Barbara Held worked for?
Barbara Held has worked for Biotta Ag, Abacus Umantis Ag, Hilcona Ag, The Green Mountain, and Testo Se & Co. Kgaa.
Who are Barbara Held's colleagues at Biotta AG?
Barbara Held's colleagues at Biotta AG include Subina Suriyakumar, Severine Meier, Andrea Albani, Brian Mettler, and Hollenstein Petra.
How can I contact Barbara Held?
You can use AeroLeads to view verified contact signals for Barbara Held at Biotta AG, including work email, phone, and LinkedIn data when available.
What schools did Barbara Held attend?
Barbara Held holds Bachelor Of Arts - Ba, Kultur & Wirtschaft (Bwl & Germanistik) from Universität Mannheim / University Of Mannheim.
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